Social media has long been integrated in the digital marketing strategy of many brands as early as the mid-nineties, but experts are only seeing social networking activities to dominate the e-commerce world in 2015 and the next few years to come.
Social media has long been integrated in the digital marketing strategy of many brands as early as the mid-nineties, but experts are only seeing social networking activities to dominate the e-commerce world in 2015 and the next few years to come.
It s the time of the year again when we look back at trends that shaped the industry in the past 12 months and think of ways to improve our digital marketing strategy through forecasts.
It s safe to say that the past half decade witnessed the rise of multi-platform advertising, as brands started embracing formats other than the traditional banner into their overall digital marketing strategy. Nowadays, we see ads and marketing gimmicks getting more interactive and personal as they deviate from static “Click Here” rectangular clickables redirecting to […]
The year 2014 has been a pivotal one for providers of business process outsourcing (BPO) services in the Philippines, particularly those that create digital marketing strategies for brands. The past 11 months has been devoted to finding and adopting new ways to reach very specific audiences, not massive groups of people, in order to deliver […]
Making your online platforms interactive by welcoming comments, reviews, contest submissions, social media posts, and other contributions is definitely a good way of strengthening your online presence. These interactions drive audience engagement and draw prospective customers closer to your brand. Not all forms of user-generated content (UGC), however, are good for you. Welcoming UGC can […]
From social media posts and customer reviews to forum discussions and comment sections, brands are faced with the challenge of managing and moderating the content created by their users. Understanding Millennials and Gen Zers’ Passion for User-Generated Content To address this issue brought by the growing volumes of user-generated content on online platforms, some companies […]
The development of automation and artificial intelligence threaten to replace human content moderation. Will it work, though? Content moderation plays a crucial role in ensuring a safe and positive online environment. With the rise of automation, there has been a growing debate about whether machines can fully replace human content moderation. Today, we will explore […]
As soon as your brand starts to form an online community of users who actively interact with one another on your website or social media platforms, the need for effective community management arises. This involves making a decision on how to moderate the content your audiences are contributing to the online platform. This means that […]
Telemarketing remains to be a timeless sales and marketing strategy for many businesses. Whether it s business-to-business (B2B) or business-to-consumer (B2C), inviting your prospects into a sales negotiation through your call center support services can go a long way in attracting more conversions and strengthening customer relationships.
In this modern age, online marketing has become a valuable tool for brands wanting to expand their networks and convince more Internet-savvy prospects to do business with them. Any well-established business today has adopted a digital marketing strategy that helped them stay ahead of the competition. Of course, building trust among customers online is not […]