Table Of Contents Understanding User-Generated Content Why User-Generated Content is Getting So Much Love from the Younger Generations The Power of Authenticity and Relatability The Benefits of User-Generated Content in Brand Engagements and Customer Experience Enabling Your Market to Create UGC Challenges and Concerns Associated with User-Generated Content How Outsourcing to an Expert Content Moderation […]
So you re launching a big ad campaign, and you have everything all set: witty copies, catchy jingles, striking visuals, and well-disseminated social media shoutouts. But like many marketers, you may be leaving out one key component that could determine your marketing strategy s success: customer support.
Yesterday concluded the 6th Facebook Developer Conference, or F8, where the social network gathers business leaders and developers for an annual conference concentrating on Facebook s latest innovations. While the session topics center mainly on how Facebook can provide developers a smoother experience, some announcements would definitely delight marketers.
Any point of contact that you open to reach your customers or let them reach you must represent what you are as a brand. It’s easy to live up to your identity when dealing with customers face to face or over the phone, but on digital platforms like social media, conveying your message while maintaining […]
Executing an email marketing campaign is a good way of sending your brand message directly to your target audience. Despite the rise of modern marketing tools, such as social media and mobile marketing, email remains to be an effective way of reaching out to your current and prospective customers.
When it comes to social media marketing, it seems that the simpler the platform and approach, the more effective a campaign becomes. This is what an L2 research suggests when the research firm conducted a survey among 250 of the world s top brands. The study revealed that brands share more content on Instagram than […]
Although a relatively young concept, cause related marketing has successfully become a popular marketing approach for some of today s biggest brands. Over the years, consumers have witnessed an increasing number of companies choosing to stand for a charitable cause.
Crowdsourcing is becoming a favorite content marketing move of many brands because of how it lets them access a vast, inexpensive resource of new, intellectual, and effective ideas. Not to mention, it encourages interaction between brands and their consuming public, as well as among fellow community members. The sense of collaboration that people get from […]
Shopper marketing composes of activities or strategies that retailers must execute in order to gain a good understanding of the people who buy from them. It deciphers consumer behaviors and shopping preferences so that brands can target their audiences better through promotional tactics that are well-tailored after each buyer demographic.
Social media has become an indispensable part of most brands’ digital marketing strategy. The immense help it brings to businesses in transitioning their marketing and customer service initiatives from traditional to online is enough reason for companies to start embracing social media, not to mention that the services social networks and messaging apps […]