It’s no big secret that images sell better than words in the online world. Visuals play a role so integral in content marketing that even text or audio media must somehow come with an image for them to get noticed, shared, and deemed complete. In social media marketing, having visually appealing content to go with […]
Fending off unwanted calls has been one of the duties of the Federal Communications Commission (FCC) in order to provide a trouble-free communication experience to the American public. A product of this effort is the National Do Not Call Registry, a service that gives users the choice to keep telemarketers from reaching their numbers. Among […]
Google I/O has been recently concluded, with loads of insights, announcements, and updates about all things online. If you missed the 17th annual software developers’ conference, here are the important bits that you need to know to keep your social media and digital marketing strategies ahead of the game.
Just like blogging and any form of content marketing, producing content for your social media profile requires careful planning to make sure that your posts are not only relevant but also well-received and widely shared by your target audience. Bloggers map their topics to build a strong readership, and doing so involves putting together well-timed […]
Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most common marketing strategies used by businesses to stay ahead of the search engine competition. Most businesses use a combination of both tactics, while small businesses may need to prioritize one over the other mostly because of lack of resources. Choosing the digital […]
Two weeks ago, we outlined the power that videos can bring to your digital marketing efforts if integrated into your email blasts. Not only can video emails summarize a wall of text in a short clip, they can also deliver your message in rich detail.ย Since the concept is new to some, using videos as an […]
Event marketing is popular among brands because of its effectiveness in solidifying existing customer relationships and generating new ones. Modern customers are no longer easily captivated by marketing tactics of the past. Staging themed and interesting activities, however, creates an opportunity for customers to interact with brands face-to-face and experience firsthand the focus and brand […]
If you re going to ask modern brands about their favorite digital marketing tool, video and email can come up as an easy answer because of the high customer engagement and conversion rates they could reap out of these tools. Email is virtually free and capable of reaching vast audiences with just a click, while […]
We recently rounded up sentiments that customers everywhere want brands to know in order to serve them really well. Inferring that excellent customer service begins by listening to the voice of the customer, the post listed statements that sum up how people prefer assistance and service to be delivered to them. Now, we give you […]
The effectiveness of short messaging system (SMS) both as a marketing and customer service platform has become influential for several businesses that most customer engagement strategists now describe mobile marketing as an inevitable business move. Not only can text messages let businesses reach customers faster, they can also present a convenient and simple method of […]