There’s no denying that listening to your prospective and current customers is one of the best ways to know which aspects of your business need to be enhanced. Engaging with customers begins with understanding their opinions and the things that drive these insights. If you want to build stronger connections with your customers, you need […]
What comes to your mind when you hear the term “marketing?” Most entrepreneurs often think of business marketing in terms of video ads, digital content, and social media. Perhaps this is due to the increasing convergence of business and technology, transforming traditional processes into new digital solutions. Corporations have become too preoccupied with how their […]
Digital experts are claiming that mobile marketing holds the future of the entire business industry, and their assertions are indeed backed by statistics. True, mobile devices offer advantages such as improved user engagement and noise-free browsing. Desktop marketing, on the other hand, hasn t been as popular in the marketing industry lately, but is it […]
Wearable technology has received both praise and flak from the online community, with many netizens raving about its impracticality and others talking about the revolutionary ways it can change everyone s lifestyle. From smartwatches, to digital eyewear, and even digital clothing, wearables take up a market niche that s entirely their own. But what can […]
Sharing remarkable stories about you or your experiences with your family or friends has always been a good way of strengthening ties with the people you care about. It s a fundamental human activity that allows listeners to understand your emotions as a story character while experiencing particular events. Because of the familiarity and special […]
Do you know exactly how many brands are struggling their way into the complex world of advertising? If you find out the exact number, you’ll undoubtedly be surprised. There are probably hundreds of thousands of brands bombarding the advertising industry, giving birth to millions of marketing visuals. It’s practically impossible to go through one day […]
Digital marketing drives a work practice that constantly evolves to absorb successive technology trends. Every new digital trend or device helps shape new online practices, which influence the way information is accessed and used. Note that the most interesting bit is that the tech industry seems to always surprise us with innovations that are happening […]
In today’s digital age, there’ s no denying that content marketing has become one of the most promising marketing tool for businesses that thrive on customer engagement. With the use of strategically distributed content, brands can form relationships with their target audience and attract new customers.
Now more than ever, it s important for brands to spread their marketing efforts across multiple channels. The business of magnetizing consumer attention is no longer monopolized by television and other advertising tools of the past. Digital channels, especially social media, continue to attract marketers because of the extent and quality of engagement the huge […]
The role of content marketing in spreading brand awareness, gathering leads, and increasing conversions for your business can never be fulfilled without effective content management. From ideation and article publishing to sharing of blog posts and interacting with readers, the overall content experience you provide to your audience must be carefully thought out. Here are […]