Before technology became as advanced as it is now, isn t word-of-mouth (WOM) advertising the original form of social marketing? WOM has always been the most trusted form of endorsements. When we aren t sure of a product s quality, we always turn to our peers for feedback and reviews. If the item satisfies their […]
In the age of this colossal digital takeover, marketing has become the go-to solution of technologists turned entrepreneurs. Bad product? Endorse it better. No distinguishing features? Shock the crowd with a witty marketing tactics. Irrelevant inventions? Sure, there s an online strategy for that.
Most, if not all, of us have fallen under the trap of clickbait headlines. Article titles such as “7 Incredibly Easy Steps to Get Your Web Traffic Shooting through the Roof” or “This Sales Agent Closes Six-Figure Deals ALL THE TIME. You Won’t Believe How Simple His Secret Is!” have one aim, and that’s to get […]
Marketing technology refers to the range of devices and software that play a crucial function in helping businesses navigate the digital ecosystem. They’re the necessary tools that link brands with their customers, facilitating the way they connect with one another. Without the right gadgets and interface, enterprises wouldn t be able to survive in this […]
If you want to maximize content marketing for your brand, you should pay attention not just on what you write about but also on how you write it. Interesting topics might get readers to click on your posts, but they can abandon your business website just as quickly if your articles are not formatted to […]
As social beings, we re naturally inclined to share our experiences with friends. Whether it s a remarkable or a disappointing incidence, it s likely to come up during conversations among people we re close with. Stories about products, brands, and our customer experience are no exception.
Just like in any other business endeavor, digital marketing requires strategy, dedication, and effective management in order for you to succeed. Knowing which practices can help your marketing campaign attract more conversions is mandatory. Whether you’re focusing on your social media content, email advertisements, or your paid online ads, it pays to have a systematic […]
The world of online marketing possesses many challenges to most marketers regardless of their industry. It s easy to get lost in a realm where change is constant and marketing techniques and tools can easily become outdated. Fortunately, the obstacles confronted by every emerging digital marketer have already been faced and overcome by those before […]
Do you know that, on average, a marketing email gets forwarded only once for every 370 times it’s been read? Your quick solution to this low forwarding rate might be to gather more subscribers in hopes of widening your reach. But there’s a more sustainable alternative to this, and it lies not in the length […]
Facebook is rolling out “Business on Messenger,” a platform allowing businesses and customers to communicate directly with one another using mobile devices. This integration may signal an emerging trend driving social networks to be more entrepreneur-friendly.