The Federal Communications Commission (FCC) has implemented new rules for telemarketing effective this October, and this is certain to affect telemarketing campaigns in the Philippines. Here’s what you need to know about the recent FCC updates and a set of best practices in the industry. What the new rules cover According to Bloomberg Law, the […]
Digital marketing can effectively engage prospective customers via online channels. But how much do you allocate for online marketing campaigns? While there is no magic number (as it differs for every company), there is a guideline that companies can follow to determine the right amount to allot for online marketing. Determining your budget According to […]
One of the most critical factors when outsourcing telemarketing is ensuring that the offshore provider’s goal for the campaign is consistent with yours. This starts from selecting the right provider to being deeply involved in the outsourced operations by monitoring and supervising the on-going campaigns. Sharing a goal The first step is to choose an […]
Outsourcing telemarketing in the Philippines has become a common, profitable practice among businesses in the US. It enables a company to save on employee and operational expenses while expanding its customer base and improving its sales efforts. Telemarketing’s profitability Telemarketing is the process of directly promoting products or services over the phone to potential customers. […]
Many companies are investing in social media marketing strategies to promote their products online, grow their customer base, and increase revenue. Unfortunately, not every business can invest their time or resources to meticulously plan and implement campaigns. Instead, they choose to outsource their Facebook, Google+, Twitter, and LinkedIn management needs to outside firms. But is […]
Do you know that, as of late 2012, Facebook ranks as the most visited website? No wonder it’s a crucial tool for social media marketing. Recently, Facebook has rolled out updates marketers should take note of: a significant update on the relatively new Graph Search, and the ability to edit posted status messages.
A well-written script is an essential tool of call center companies offering telemarketing services. It should be well thought out, original, and effective in enticing prospects or leads to purchase a product or service. What a good script can do Telemarketers follow a standard script when doing calls. This tool is well researched and makes […]
Among many call center services, telemarketing is an area riddled with controversies. With the advent of the Internet and other technology products and services, some skeptics are wondering if it is still relevant. Others even go as far as to call it a “lost art.” The current state of telemarketing There’s no denying that the […]
Telemarketing in the call center industry has long been used by businesses to effectively market products or services to prospective customers. However, it is not as simple as making a call and immediately closing a deal. In the contemporary times, it faces certain difficulties that may hamper businesses in achieving their campaign goals. Challenges faced […]
In the contemporary times, telemarketing is often outsourced to call center companies in leading destinations, such as the Philippines. Some companies, however, are hindered by the fear of failure once this function is delegated to a third party company, fueled by stories of business owners who testify that outsourcing did not work for them. The […]