Facebook has once again updated its algorithm, but the change seems to be causing injuries instead of improvements to businesses that depend on the site for their social media marketing activities.
Facebook has once again updated its algorithm, but the change seems to be causing injuries instead of improvements to businesses that depend on the site for their social media marketing activities.
Email marketing is not dead although it seems old-fashioned and outdated if lined beside newer marketing tools such as social media and mobile devices. The truth is, compared to social networks, email is still more effective in promoting your products and engaging your target market. However, simply blasting emails to a list of addresses […]
Companies that offer products or services to other businesses do business-to-business (B2B) transactions while those that target the general public make business-to-consumer (B2C) deals. The same outsourcing solutions and marketing programs may be used to target both businesses and consumers. However, customer needs, purchase motivation, and information they look for before making a purchase can […]
If effective social media marketing is what you want, then Instagram may just be the place and tool you need. This is what SumAll implied in its year-end report. The market research firm hailed Instagram as the most effective social networking site for businesses that want to grow their number of subscribers, boost customer engagement, […]
When telemarketing in the Philippines, your budget should depend on the type of telemarketing plan your company will be carrying out. You must first determine if your plan will be an inbound or outbound sales project, and once you decide on one, you’ll be able to point out how much of your overall fund you […]
The physical qualities of a telemarketing call center can affect the performance of the people working there. Office elements such as the equipment used by your employees, the space they are moving in, and even the decorations they see can give either comfort or distress that dictate the level of their productivity while at work. […]
The recently concluded Digital Asia Festival Awards named the who’s who in today’s digital marketing world, but more than individual competence, the recognitions prove that Asia-Pacific, as a whole, is on its way to a more transparent marketing.
Marketing experts the world over have held for quite some time that customer retention is arguablyย more important than finding and making new customers. Since social media marketing is influential in boosting customer loyalty, venturing into this virtually free, interactive, and digital form of promoting your goods might just be the solution if you’re having a […]
Telemarketing in the Philippines is a thriving business handled by experts of the field. Proof to this is the fact that top international telemarketing companies have set headquarters in the country. For this reason alone, you have a high assurance that your marketing campaigns will be implemented by professionals with long and relevant telemarketing experience. […]
The recently updated AdWords Ad Rank algorithm has been around for a month, and it’s creating quite a buzz all over the digital marketing world. Today Max CPC and Quality Score aren’t only the factors that determine which ad goes to the coveted top spot. Ad extensions and formatsโbusiness number, map location, landing page for […]