Has creating content been challenging for your brand? Why not just resort to content curation to gain more followers? One hallmark of an effective content marketing strategy is content curation. It involves gathering, organizing, and presenting valuable and relevant content from various sources to engage and educate target audiences. However, many businesses face challenges in […]
Web content management is one of the business process outsourcing (BPO) services in the Philippines that businesses from all over the world entrust to the country. How do Philippine firms excel at this service? Open Access BPO shares some of the ways how.
There comes a point in a brand’s journey where customer service and marketing intersect. Here’s how businesses leverage this. The interplay between customer service and marketing is crucial for success. Achieving marketing success relies on a well-integrated system where customer service acts as both a catalyst and stabilizing force. Today, we will look into the […]
Measuring the success of your telemarketing project should depend on a thorough assessment using methodical questions that you can gradually develop from simple tools. And the initial step of the assessment is identifying the type of telemarketing campaign you are executing. If the project’s main objective is to generate leads, you must ask if you […]
This year s Internet Trend Report is out, and it has findings that could make you rethink that way you do business online. Open Access BPO highlights some of the key trends to help you build a stronger digital marketing strategy. Venture capitalist and Kleiner Perkins Caufield & Byers partner, Mary Meeker, has released the […]
Customer service and marketing have different objectives and roles, but they need each other to ensure business success. Open Access BPO explains why these two should be aligned. Aligning sales and marketing is a frequently emphasized practice that experts point to as the major tool behind any company’s success. There is, however, another business aspect […]
Open Access BPO understands the need to align marketing activities with sales strategies. Here, we’ll explain why the two units must work as one. Sales and marketing, although both aim to increase revenues, are two different activities. They have different goals, processes, and roles that propel a business to success if aligned properly. Once united, […]
Social media marketing will be better than ever in the largest social network today. With Facebook’s newly launched Business Manager, marketers can handle multiple campaigns using one interface.
Can the statement “consistency is key” still be applied for creating content moderation rules for your website and social media pages? As a website owner, you understand the importance of content moderation in maintaining a safe and engaging online environment for your users. You have likely implemented content moderation rules that align with your guidelines […]
The Twitter profile redesign has been gradually rolling out for several active and popular accounts. While the rest of the Twitterverse waits for its turn, social media managers are prepping for the change by optimizing their online marketing strategies based on the microblogging site’s recent major overhaul.