Content marketing can help call centers raise brand awareness, establish a credible image, and build new connections with prospective clients. Delivering high-quality content for your target audience must be one of your digital marketing goals. This is especially critical for B2B firms like call centers. Great content can give your organization a competitive edge and […]
It’s estimated that 85% of consumers all over the world currently own a smartphone, and they’re spending 90% of their time on mobile apps. Are you making the most of this opportunity? We already know that mobile is taking over, and this trend isn’t likely to die down anytime soon. As a brand, you can’t […]
There’s an old adage that goes, “The whole is greater than the sum of its parts.” In one word, we can refer to this as “synergy,” a crucial concept in integrated marketing. Synergy is a concept that’s been used in different areas, including science and communications. In marketing, synergy happens when two or more initiatives […]
To target high-value customers, brands must stop producing clickbait content. In his TIME magazine article, Chartbeat CEO Tony Haile claims that content marketers have gotten a lot of things wrong. He cited logical, evidence-based data to back him up as he, with good reason, criticized writers and editors obsession with web traffic.
“Clarity” is the number one word in a marketer s dictionary. In an industry that doesn t allow any room for hesitation, especially on the consumer s part, the marketer s job is to instill the brand message in a buyer s mind. So the marketer has to make it clear, straightforward, and laser-focused. However, […]
Content auditing can sound a tiny bit intimidating and overwhelming, but that s probably only because we usually associate the term “audit” with finance and numbers. Auditing your online content, on the other hand, is about gaining both a qualitative and quantitative view of everything your website contains.
Effective content marketing strategies require more than just creative and reliable content creation practices. Distribution should always be an important consideration, since the impact of each piece you produce depends on how many people will see it and be influenced by it. In other words, the more strategic you are in disseminating content, the greater […]
Content marketing, just like other marketing strategies, is constantly evolving. The content strategies that everyone once thought were effective may no longer be useful at present or in the near future. This unpredictability can be a real struggle especially for businesses that are just starting to use content as a digital marketing tool.
Social media marketing and content marketing are two of the favorite ways that marketers use to get their brands out there. While both are prevalently being done nowadays, the difference between the two is still unclear for many. It s understandable, considering that they have overlapping traitsโcontent marketers rely heavily on social media for distribution, […]
Using content marketing as your primary digital marketing strategy can definitely bring your business many benefits, especially in the areas of search engine optimization (SEO), social media engagement, and public relations. This is why the content you create should not only be valuable to your target audience, but should also be strategically distributed. Meaning, it’s […]