Digital experts are claiming that mobile marketing holds the future of the entire business industry, and their assertions are indeed backed by statistics. True, mobile devices offer advantages such as improved user engagement and noise-free browsing. Desktop marketing, on the other hand, hasn t been as popular in the marketing industry lately, but is it […]
Bolstering its presence in the business process outsourcing industry, Open Access BPO will soon mark its second expansion in Asia this year as it launches a new office in Davao, Philippines on August 11, 2016. The multilingual contact center recently brought its services to Taipei, Taiwan. Together with its operations in Makati, Philippines, there will […]
You’ve probably been wondering, “How come my content marketing strategy doesn’t work the way I want it to?” Indeed, marketing using online content is a difficult task. Brand professionals need to cut through the online noise and directly reach out to customers, engage them in conversations, and turn them into a loyal market base. It […]
Wearable technology has received both praise and flak from the online community, with many netizens raving about its impracticality and others talking about the revolutionary ways it can change everyone s lifestyle. From smartwatches, to digital eyewear, and even digital clothing, wearables take up a market niche that s entirely their own. But what can […]
When social networks first made their way into the tech scene, many of us didn t immediately realize these websites’ potential impacts on the business industry. Sure, we re quick to embrace them as tools to personalize communication, but it s only in the past decade that brands used social media as a primary tool […]
Do you know exactly how many brands are struggling their way into the complex world of advertising? If you find out the exact number, you’ll undoubtedly be surprised. There are probably hundreds of thousands of brands bombarding the advertising industry, giving birth to millions of marketing visuals. It’s practically impossible to go through one day […]
There’s much to say about millennials and their unique preferences when it comes to jobs , technology, and brands . In the workplace, they are often labeled rather callously as “lazy” or “self-absorbed,” but all these may only be stemming from how and where they grew upโin an environment very different from what it had […]
Every call center manager must apply various leadership techniques to be as effective as they can be. Take a look at these techniques here. Effective leadership in the realm of call center management is a foundation of success. Call center managers play a pivotal role in shaping the customer service experience, motivating their teams, and […]
When it became clear that the digital world will be taking over the marketing industry, companies that sell directly to consumers (B2C) were quick to jump into the bandwagon that is social media marketing. It was perhaps clear to these businesses that digital marketing has the power to drive up conversions. On the other hand, […]
It seems as though the Philippine business process outsourcing (BPO) sector is unstoppable, with continuous growth forecasts for the medium term of this year. To brave this path, the whole industry is counting on sustainable support from the government as well as improved economic policies. According to industry expert Rainerio Borja, the broadening of tax […]