The holiday spirit is in the air, and everybody wants to make the most of their vacation. But B2B marketers can t let this season dampen their zest for lead generation. Every year brings new challenges that could keep B2B marketing pros away from growing their list of potential clients. We bring you a brief […]
With digital marketing seen as a highly volatile industry, we all can t help but wonder how it will change in 2016. After mobile and social media largely dominated this year, what should marketers expect next?
Internet users nowadays are after only three things from the media they consume: speed, instant gratification, and value. It then follows that marketers should start creating fresh, easy-to-digest content especially now that humans attention span plummeted to an all-time low of eight seconds. This, essentially, is the reason behind the rise of snackable content. […]
If someone asks you if they should build a website for their business, I m sure you d respond with a resounding “Of course!” without even thinking about it for a second. But if someone solicits your advice on whether they should start developing a mobile app, you ll probably take a step back and […]
Contact center companies without a good grasp of emerging tech trends and how they operate will find themselves in shambles if they don’t step up. To determine the best way to move forward and thrive in the industry, call center firms must be agile and responsive to the changing expectations of their customers.
In a world where new forms of technology are being introduced at an unbelievable pace, new cyber security threats are also rapidly taking shape. Every data-driven trend comes with vulnerabilities that, if left unchecked and unprotected, can cause great damage.
Entrepreneurs have always lived by the overused mantra “The customer is always right.” When you think about it, it s actually genius because this one-liner serves as a forceful reminder to everyone in the service sector to fully embrace their customers. But what if your customers aren t always right?
Your Facebook page is a place where you can gather your target audience, discuss your brand, and celebrate your milestones together. But what if someone, who’s not even one of your followers, defaces your page? Okay, the term “deface” may be a little over-dramatic, but take this for example: Imagine you’re a make-up company. You […]
If you want to increase brand awareness at a global scale, advertising on YouTube is a good strategy. Every month, YouTube hosts more than a billion active users. It even expands as you re reading this, with 300 hours worth of videos being uploaded each minute. There s just no telling how huge YouTube can […]
The year 2015 has been a jam-packed year for the customer service industry. Both customers and brands have played an equally important role in shaping the way customer experience must be delivered.