To target high-value customers, brands must stop producing clickbait content. In his TIME magazine article, Chartbeat CEO Tony Haile claims that content marketers have gotten a lot of things wrong. He cited logical, evidence-based data to back him up as he, with good reason, criticized writers and editors obsession with web traffic.
With virtual reality (VR), brands and call centers can develop an immersive customer experience strategy that can truly satisfy consumers. If there’s anything we’re certain about the customer service industry, it’s that it constantly evolves alongside technology. This dynamism allows brands to explore new ways of reaching out to customers to provide them a one-of-a-kind […]
A timeless marketing strategy, storytelling is the key to building an active and fully engaged audience. Good stories are memorable stories. They tug at the heartstrings, reinforcing ideas and teaching us important lessons. Great storytellers have the power to inspire, persuade, and most importantly, make people think.
CES 2016 is a breeding ground not only for new consumer technologies but for advanced digital marketing trends as well. Still not over the CES 2016 high? We can t blame you. The Consumer Electronics Show (CES), which serves as a global breeding ground for tech innovation, has been surprising us with breakthrough technologies for […]
SMS retargeting is every marketer’s best friend. It s easy to set up, fast, and highly effective. Gone are the days when marketers give up when customers walk out the door. When marketing ends, retargeting begins. By identifying those who have previously been introduced to your brand and reaching them using a more subtle strategy, […]
In call centers, underperformance may be caused by skills mismatch, lack of emotional connection with the job, and miscommunication. To outperform competitors and deliver great services, managers must shift their focus from customer to employee experience. Unfortunately, most team leaders and supervisors make the mistake of looking too closely at customer experience. Although there’s nothing […]
Data visualization has plenty of uses, which include collapsing big data into easily digestible online content. Data are among the most essential raw materials fueling business organizations. However, as the amount of data being produced increases exponentially, entrepreneurs need to be able to manage and interpret data in efficient ways. Data visualization is a friendly […]
This 2016, aim to be more productive. Stop business innovation myths from ruining your business. Every new year comes with a whole host of myths—groundless bits of advice stemming from our fear of deviating from practices we ve become accustomed to. While they often seem fun or harmless, there s no room for these false […]
Bilingual call centers still need to be considerate and respectful of their customers. This is where cultural sensitivity training comes in. Bilingual call centers serve as vital hubs for businesses aiming to provide exceptional customer service to a diverse and global clientele. Operating in multiple languages, these centers bridge geographical gaps, but they also face […]
Customer experience sets the standard and direction that your brand s customer support must take. It doesn t matter what industry your business is in. If you fail to satisfy the demands of your target market, you won t be able to rise above the competition and create a brand that people would trust.