The voice of the customer is always open to any ear willing to listen to it. Here’s what it’s telling your brand. Businesses are constantly vying for customer attention and loyalty, as they should. But a lot of them overlook the most straightforward way to gain an edge—listening to customers. The voice of the customer […]
American customers are now exposed to various cultures, so do they need a second business language when interacting with brands? As international business and cultural diversity continue to intertwine, addressing language barriers and cultural differences become more important than ever. In fact, a globalized world requires businesses these days to explore more effective ways in […]
The open rate is among the most important metrics that could determine your email marketing campaign’s success. Not only does this prove the effectiveness of your subject lines, it’s also where everything starts—the moment recipients open your email newsletter, they also open vast opportunities for you to collect leads, boost website traffic, and even propel […]
There s no denying that great online customer service is a game-changer in the e-commerce world where success can be largely attributed to presentation. Since much of the experience and most of the transactions happen on a digital interface, brands compete with each other by polishing their online stores in a way that would make […]
Table Of Contents Understanding User-Generated Content Why User-Generated Content is Getting So Much Love from the Younger Generations The Power of Authenticity and Relatability The Benefits of User-Generated Content in Brand Engagements and Customer Experience Enabling Your Market to Create UGC Challenges and Concerns Associated with User-Generated Content How Outsourcing to an Expert Content Moderation […]
A good customer relation management (CRM) software is becoming a staple component in most companies today. Not only can it organize your interactions with clients, it can also boost profits by automating and streamlining processes of key departments such as customer support, sales, and marketing.
There s already a plethora of articles, guidelines, and informative content geared towards businesses, tackling the right ways to maximize social media as a customer engagement tool. We’ve also shared our own tips for giving fast, convenient, and efficient service via social networks like Facebook and Twitter to get you all set. By now, any […]
So you re launching a big ad campaign, and you have everything all set: witty copies, catchy jingles, striking visuals, and well-disseminated social media shoutouts. But like many marketers, you may be leaving out one key component that could determine your marketing strategy s success: customer support.
Yesterday concluded the 6th Facebook Developer Conference, or F8, where the social network gathers business leaders and developers for an annual conference concentrating on Facebook s latest innovations. While the session topics center mainly on how Facebook can provide developers a smoother experience, some announcements would definitely delight marketers.
At the pace at which the Chinese economy is growing, businesses aiming to introduce themselves to China—and the rest of Asia—are compelled to keep up through ways that could go beyond what traditional marketing can reach.