Author: Alistair Roque

Overcoming consumer resistance when launching new products

Making your customers interested in your new products isn’t always as easy as it seems. You may be convinced that your new offers are going to amaze both new and old customers, but there s no guarantee it will be the case. When launching new products, your biggest marketing challenge is earning the same level […]

Making the most of customer surveys through internal communication

Insights gained from customer satisfaction surveys can help you discover both your business’ flaws and strengths. Whether your website is difficult to use or your merchandise is too expensive, customer feedback can give you an overview of which business areas need immediate attention. But once you re done conducting customer surveys, the challenge now boils […]

5 Reasons SMS can be a great remarketing platform

The effectiveness of short messaging system (SMS) both as a marketing and customer service platform has become influential for several businesses that most customer engagement strategists now describe mobile marketing as an inevitable business move. Not only can text messages let businesses reach customers faster, they can also present a convenient and simple method of […]

Qualities that a reliable outsourced web development team must posses

Deciding to outsource web development is a common step taken by businesses that want to upgrade their online platforms‘ marketing prowess. Maintaining a website that has a rapidly growing audience requires constant reinvention and updating to make sure it can keep up with its visitors’ demands.

3 Ways your call-to-action can make prospects take the next step

When creating any form of content aimed at prospective customers, your goal is always to entice them to take an action and see more conversions made. Your visitors, however, can t get past your sign-up page or checkout process without having to go through your call-to-action (CTA) prompts.

How content marketing can boost your sales

Content marketing, just like other marketing strategies, is constantly evolving. The content strategies that everyone once thought were effective may no longer be useful at present or in the near future. This unpredictability can be a real struggle especially for businesses that are just starting to use content as a digital marketing tool.

The right metrics for your email marketing campaign’s success

Executing an email marketing campaign is a good way of sending your brand message directly to your target audience. Despite the rise of modern marketing tools, such as social media and mobile marketing, email remains to be an effective way of reaching out to your current and prospective customers.

Upcoming Google SEO update to penalize non-mobile friendly sites

Google has been clear about its preference for mobile friendly websites for years now. The Internet giant even released guides and best practices for webmasters on how to make their sites ready for mobile experience. If your website is not designed to provide convenience when browsing using a smartphone or any mobile device, Google won […]

5 Questions That Will Tell You If Your Website Design Needs a Makeover

Your website is one of the most important tools you can use to build relationships with your current and prospective customers. Every aspect of it, whether it’s your website design, subscription and order forms, or even your landing page pop-ups, must always spark a good impression to every visitor that comes across it to increase […]

4 Reasons to install a live chat support software on your website

Aside from ease of navigation and good design, most online shoppers would always prefer to visit websites that can offer them convenience and efficient customer support when buying online. As business owners, you don t want to see site visitors leaving your online store without making any purchases just because no one can answer their […]

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Open Access BPO Yesterday
Knowing your customers' language and knowing how to speak it isn't enough to deliver an authentic #CustomerExperience.

The culture behind those spoken words means more to your customers than you think.
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Open Access BPO 2 days ago
𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗖𝗮𝗹𝗹 𝗖𝗲𝗻𝘁𝗲𝗿 𝗔𝗴𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗧𝗶𝗺𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
https://buff.ly/BHHgR6Z

Time management is more than just a metric in #CustomerService
It translates to:
• high productivity;
• impressive #CustomerExperience quality;
• good brand reputations; and
• assured customer retention.

The key here is to encourage your #CustomerSupport team to be mindful of how they manage their time.

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Worried about handling critical business needs while managing agent productivity?
Let us worry about program and employee management so you don't have to!

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Open Access BPO 2 days ago
One way of ensuring excellent #CustomerExperience is to make sure your in-house or outsourced #CustomerService team recruites high-performing employees.

But finding those employees can be tough! Don't let apathetic or ineffective communicators ruin the customer rapport, satisfaction, and loyalty you've worked hard to build.

𝗟𝗲𝘁'𝘀 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗿𝗲𝗽𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝘀𝗮𝗯𝗼𝘁𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 #𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: https://buff.ly/9xglwf8

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Open Access BPO's stringent #recruitment and #training processes ensure that only the best agents represent your brand.

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Open Access BPO 3 days ago
Today marks International Day of Awesomeness, a reminder to embrace the extraordinary.

One of Open Access BPO's core values, "Make Awesome Happen," guides us in our commitment to excellence.

We strive to create an awesome work environment for our team, build awesome partnerships that drive success, and ultimately, deliver awesome solutions that positively impact our clients' customers.

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#AwesomeOABPO #OABPOholidays
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Open Access BPO 3 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗠𝗮𝗻𝗶𝗹𝗮'𝘀 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗕𝗹𝗼𝗼𝗱 𝗗𝗼𝗻𝗮𝘁𝗶𝗼𝗻 𝗗𝗿𝗶𝘃𝗲

Open Access BPO Manila's annual blood donation drive last March 5 was a success, with more than 30 employees taking part in this life-saving initiative.

Held two weeks after the Davao team hosted their leg of the program, OABPO Manila's Clinical Services team partnered with the Philippine Red Cross.
Employee blood donations totaled nearly 14,000 CCs, expected to help over 90 patients.

Open Access BPO makes it a point to give back to the community this annual bloodletting event and several outreach programs.

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#OneForHealth #OABPOCares
Open Access BPO 6 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢'𝐬 𝐂𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝗚𝗲𝗻𝗱𝗲𝗿 𝗘𝗾𝘂𝗶𝘁𝘆 𝐨𝐧 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗗𝗮𝘆

On International Women's Day, Open Access BPO acknowledges the significant contributions of women leaders and innovators globally.

This year's theme, #AccelerateAction, reminds us that we must urgently dismantle barriers to gender equality.

Open Access BPO is dedicated to cultivating an environment that empowers women at all career stages.

We support established leaders, high-potential employees advancing within the organization, and emerging talent exploring their professional capabilities.
Our global offices are structured to ensure safe and inclusive spaces, fostering professional development and innovation.

We're committed to building a #diverse and equitable workplace where women are empowered to realize their full potential.
Open Access BPO actively supports initiatives that drive systemic change and contribute to a more equitable future.

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