Why customer service automation needs human analysis

OABPO Blog Team Published on August 11, 2014

Why customer service automation needs human analysis- Open Access BPO
Businesses today leverage on the ubiquity that the Internet, particularly social media, has given to everyone who uses it. With web-based tools in place, companies give the public convenient, ceaselessly accessible ways of contacting them no matter where they are in the world and regardless of distance and lingual differences.

Among the industries that benefit from our present technological advancements, customer service outsourcing is where the multi-channeling or omni-channeling trend is most actively practiced. Business process outsourcing (BPO) firms nowadays include social media, email, and live chat services to run alongside call center solutions. But more than the aim of stationing a point of contact where your market concentrates, BPOs use social media to listen, watch, and measure your brand’s reception in your target demographic.

Why customer service automation needs human analysis- Open Access BPO- Team analyzing

Your customers’ blogs, statuses, tweets, and any post on the web are crawled by search engines such as Google and Bing, and documented to be used as basis for your company’s reputation and authority. While tracking and storage processes are done electronically, there are companies that rely on automation tools even for their analysis—a move that can render the collected data useless.

Automation can only take you so far

Customer service automation on social media can undeniably give you accurate and seamless reports on keyword frequency and volume, but that’s only as far as it can go. You can never interpret data without the conscious judgment of the human mind. Until every bit of information is analyzed by a real customer service team, it will remain as mere data and not actionable market insights. Furthermore, automation tools have limitations in these areas that, fortunately, live agents can patch up.

Why customer service automation needs human analysis- Open Access BPO- Team analyzing_

•     Customer sentiment

Automated tools analyze social media comments and rely on keywords or word patterns to determine whether tweets and Facebook posts are positive or negative. However, these tools don’t detect context clues and figures of speech the way humans do. For example, a customer may explain a problem with his new phone line subscription. The software, detecting positive speech patterns like “Awesome service,” may categorize the comment as a positive one when it is in fact a complaint laced with sarcasm.

•     Feedback segregation

Automation tools may similarly segregate feedback according to certain categories, such as billing, subscription, and general account assistance. While the segregating tool may accurately group the comments under the right type, the interpretation of the messages should still be done by people. Feedback is not always a pure testimonial on the service the customers received; most of the time, it’s accompanied by suggestions and complaints that you should hear. If you rely entirely on automation, your company may lose a valuable basis for improvement.

Pulsing your market does start by collecting feedback and monitoring your customers’ online activities. Getting insight, on the other hand, starts only after the data collection phase. Feedback and insight are two different things, and the difference lies in who interprets and analyzes the gathered information.

Join us on facebook
Open Access BPO Yesterday
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀 𝗜𝗺𝗽𝗿𝗼𝘃 𝗳𝗼𝗿 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗧𝗲𝗮𝗺 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀

Open Access BPO Manila recently hosted 𝐈𝐦𝐩𝐫𝐨𝐯 𝐏𝐥𝐚𝐲 𝐋𝐚𝐛 on March 28th, bringing new experiences to its workforce.

This engaging session provided a hands-on experience designed to cultivate collaboration, creative problem-solving, and stronger communication skills among team members. By exploring the fundamentals of improvisation in a supportive environment, participants enhanced their adaptability and teamwork abilities – qualities crucial for effective partnerships and workplace harmony.

This initiative underscores Open Access BPO's commitment to fostering a dynamic and people-centric work culture, ultimately benefiting our partners through more cohesive and innovative service delivery.

#WeSpeakYourLanguage
Open Access BPO 2 days ago
Ready to elevate your brand? Open Access BPO empowers you to unlock new opportunities and achieve scalable growth.

From customer support to back-office solutions, we're your partner in expansion.

#WeSpeakYourLanguage
Open Access BPO 7 days ago
Call center managers are responsible for keeping operations running smoothly.
This means they also have to take note of the usual issues they need to keep at bay.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟰 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 #𝗖𝗮𝗹𝗹𝗖𝗲𝗻𝘁𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗳𝗮𝗰𝗲: https://buff.ly/CCAZeNL

---------
Our industry expertise and the skilled workforce enable us to create exceptional experiences for your customers.

Call us today and let's start building the best team for your brand:
https://buff.ly/zQqgKkw

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #outsourcing
Open Access BPO 8 days ago
The Holy Week is a time to renew our faith and find peace in reflection.

If you’re traveling to be with family or friends or venturing on a pilgrimage, do so with patience and caution.

Let's extend care not just to our loved ones but also to everyone we share the road with. May your journey be safe, and may this season bring you clarity and renewal.

#WeSpeakYourLanguage
#OABPOholidays #HolyWeek
#MahalNaAraw #HolyWeek2025
Open Access BPO 8 days ago
Given the substantial complexities of staff and project management, it is understandable that numerous team leaders underachieve or fail upon assuming this role.

𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗰𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 #𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽𝗦𝗸𝗶𝗹𝗹𝘀 among your #CustomerService team leaders: https://buff.ly/9BhNb6G

——————————
Invest in your leaders, elevate your #CustomerSatisfaction.

For a #LeadershipDevelopment program that ensures high-quality #CustomerExperience and drives tangible business results: https://buff.ly/cAnQNot

#WeSpeakYourLanguage
Open Access BPO 8 days ago
Improving on your #CustomerExperience can be just as simple as #outsourcing to a #CallCenter.

But is it really worth it? How can an outsourced call center upgrade your CX strategy?

Learn all of that and more in our latest blog: https://buff.ly/lSMmCDo

——————————
Open Access BPO is your trusted partner to see your #CX strategy through.

Partner with us today: https://buff.ly/cAnQNot

#WeSpeakYourLanguage
#OutsourcingCX #CallCenterCX
#CustomerExperienceOutsourcing
#BPOCustomerService