Which social tools do customers prefer for inbound customer service?

OABPO Blog Team Published on April 10, 2014

inbound-customer-service
We explained before that the success of multi-channeling inbound customer service through social media lies on the social networks you use to deliver customer care. These tools are the ones your customers use the most or the sites they visit often. While there is a plethora of social media sites and apps available for brands to use today, these three came out as the most preferred channels that customers use to reach companies:

1. Twitter


inbound-customer-service--T_witter

Statistics gathered by online analytics platform Socialbakers show that the customer care demand Twitter receives surpassed the number of brand queries sent to other social networks, particularly Facebook.

The relative number of questions tweeted by customers in the fourth quarter of 2013 is almost 10% higher (59.3%) than the 40.7% of posts that go to Facebook. This only goes to show that when you maintain both channels to deliver customer service, you will likely witness higher levels of consumer engagement on Twitter.

So how do customers want to be served via Twitter? The answer is fast. They turn to Twitter for the speed they could get on the microblogging platform. In fact, 83% of Twitter users expect brands to respond to their queries the same day they tweeted, and more than 50% of them even want action within two hours of tweeting. That’s according to a report released by social media consulting company NM Incite.

 

2. Facebook


shutterstock_186200213

Although Twitter is gaining ground in inbound customer service demand, most brands still use Facebook as the main channel to deliver customer care. Socialbakers reported that companies make a 59.4% response rate on Facebook while on Twitter, it is only 40.6%.

Why is this so? It is because Twitter’s response tools pale in comparison to Facebook’s comprehensive platform. While Twitter enables companies to give quick, concise replies, Facebook allows brand representatives to provide a more complete answer to customer inquiries. Here, instructions can be given in detail, as Facebook allows multimedia messages and doesn’t impose a character limit. This is also why customers who want complete solutions still prefer this social network over the microblogging site.

 

3. WhatsApp


inbound-customer-service--WhatsApp

Numbers have it that WhatsApp will soon takeover Twitter’s reign as the most preferred social media customer service tool. The Guardian reported that the mobile messaging app topples Twitter in terms of active users and signup rate.

Whatsapp’s total number of members, which is 450 million, is more than double of Twitter’s 241 million. And the 135,000 users signing up for the microblogging website daily is just an iota compared to the one million new users that the app gets each day.

In addition, customers get both the simplicity of Twitter and the multimedia capability of Facebook on Whatsapp. With this, users could get quick, personalized, and detailed responses.

Today, customers indeed have great control over the brands they use and the mode of customer service they want to receive. The people have spoken that social media is one of the best ways for them to reach a brand, so brands must yield to the demand by delivering customer service through the channel their market wants.

 

 

Join us on facebook
Open Access BPO 22 hours ago
The 𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲𝘀 is a top #outsourcing destination. The country's capital, Manila, where Makati is located, houses most of the country's top 1,000 companies.
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢's flagship center in Makati leverage world-class infrastructures and the nation's most expansive talent pool.

Our facilities in the Makati Central Business District offer scalable multilingual solutions for global businesses.

𝗗𝗿𝗶𝘃𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗼𝘃𝗲𝗿 𝟯𝟬 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀: https://buff.ly/4e7eRln

----------
𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢
• Our Solutions: https://buff.ly/4f22Mip
• Our Other Locations: https://buff.ly/4e68ej1

#WeSpeakYourLanguage
Open Access BPO 23 hours ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗸𝗶𝗰𝗸𝗲𝗱 𝗼𝗳𝗳 𝗶𝘁𝘀 𝘁𝗵𝗿𝗲𝗲-𝗺𝗼𝗻𝘁𝗵 𝘄𝗲𝗶𝗴𝗵𝘁 𝗹𝗼𝘀𝘀 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗵𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗵𝗲𝗹𝗱 𝗼𝗻 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟯𝟬, 𝟮𝟬𝟮𝟰.

Drop It Like It's Hot: The OABPO Weight Loss Challenge began with an early morning wellness session hosted by the outsourcing company's Clinic Services with guest speaker, fitness coach JR Madriaga. Both the morning and evening sessions were streamed online for those who could not be physically present.

After discussing the rules of the challenge and weigh-in schedules, Coach JR talked about some of the most effective methods of losing weight. He highlighted the healthiest ways for the participants to get their weight loss journey started.

A high-energy Zumba session soon followed the discussion. It not only served as a fun way to start the challenge but also emphasized the importance of incorporating physical activity into daily routines.

More than 80 employees from both Open Access BPO Makati and Davao signed up for the three-month weight loss challenge. The grand prize, originally P25,000, has since been doubled to P50,000, with the winner to be announced in next year's Kick Off Party.
Open Access BPO Yesterday
Did you know that it's possible for you to connect with your Chinese #ecommerce customers even though you don't speak their language?

#CallCenter outsourcing can greatly help in atracting and supporting customers from this gigantic Asian market.
Here's how partnering with an #outsourcing #CustomerExperience procall center can establish these connections: https://buff.ly/3C8HG3G

----------
Whether it's Mandarin, Cantonese, or Hokkien, Open Access BPO's multilingual services are your best bet for an improved market presence in China: https://buff.ly/48uCcfp

#WeSpeakYourLanguage
#CustomerSupport #MultilingualCallCenter
Open Access BPO Yesterday
𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐛𝐚𝐝 𝐧𝐞𝐰𝐬 𝐢𝐬 𝐧𝐞𝐯𝐞𝐫 𝐞𝐚𝐬𝐲, 𝐛𝐮𝐭 𝐢𝐭'𝐬 𝐚 𝐜𝐫𝐮𝐜𝐢𝐚𝐥 𝐬𝐤𝐢𝐥𝐥 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐨 𝐦𝐚𝐬𝐭𝐞𝐫.

Our blog post provides you expert tips and strategies to help you handle these situations with empathy and professionalism.
Discover effective strategies and best practices to ensure your communication remains clear, respectful, and compassionate: https://buff.ly/4eaaJkD

----------
Deliver exceptional #CustomerExperience with our services to ensure #CustomerRetention and foster brand loyalty: https://buff.ly/4f3L4vd

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#outsourcing #CustomerSatisfaction
Open Access BPO 2 days ago
Our dedicated Xiamen and Taipei teams always go #AboveAndBeyond for our customers. To show our appreciation for their hard work, we spent during #CSWeek treating them to some fun and games at the office.

They even took part in the special video challenge to share how they show their dedication in customer service. And of course, they had a special dinner last Friday to close the festivities.

#WeSpeakYourLanguage
#CustomerServiceWeek #CSWeek
#OABPOCSWeek2024 #AboveAndBeyond
#CustomerServiceWeek2024
Open Access BPO 3 days ago
𝐄𝐥𝐞𝐯𝐚𝐭𝐞 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐛𝐲 𝐡𝐚𝐯𝐢𝐧𝐠 𝐡𝐢𝐠𝐡-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐚𝐠𝐞𝐧𝐭𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦.

Learn about the crucial skills, traits, and mindset of these #CustomerService experts, key for exceptional #CX and sustained positive brand reputation.

Here are the types of high-performing customer support agents: https://buff.ly/40pii3K

----------
Outsource with us today and get a team of dedicated experts for your business needs: https://buff.ly/3C0mNHH

#WeSpeakYourLanguage
#CallCenters #CX #oustourcing