Which social tools do customers prefer for inbound customer service?

OABPO Blog Team Published on April 10, 2014

inbound-customer-service
We explained before that the success of multi-channeling inbound customer service through social media lies on the social networks you use to deliver customer care. These tools are the ones your customers use the most or the sites they visit often. While there is a plethora of social media sites and apps available for brands to use today, these three came out as the most preferred channels that customers use to reach companies:

1. Twitter


inbound-customer-service--T_witter

Statistics gathered by online analytics platform Socialbakers show that the customer care demand Twitter receives surpassed the number of brand queries sent to other social networks, particularly Facebook.

The relative number of questions tweeted by customers in the fourth quarter of 2013 is almost 10% higher (59.3%) than the 40.7% of posts that go to Facebook. This only goes to show that when you maintain both channels to deliver customer service, you will likely witness higher levels of consumer engagement on Twitter.

So how do customers want to be served via Twitter? The answer is fast. They turn to Twitter for the speed they could get on the microblogging platform. In fact, 83% of Twitter users expect brands to respond to their queries the same day they tweeted, and more than 50% of them even want action within two hours of tweeting. That’s according to a report released by social media consulting company NM Incite.

 

2. Facebook


shutterstock_186200213

Although Twitter is gaining ground in inbound customer service demand, most brands still use Facebook as the main channel to deliver customer care. Socialbakers reported that companies make a 59.4% response rate on Facebook while on Twitter, it is only 40.6%.

Why is this so? It is because Twitter’s response tools pale in comparison to Facebook’s comprehensive platform. While Twitter enables companies to give quick, concise replies, Facebook allows brand representatives to provide a more complete answer to customer inquiries. Here, instructions can be given in detail, as Facebook allows multimedia messages and doesn’t impose a character limit. This is also why customers who want complete solutions still prefer this social network over the microblogging site.

 

3. WhatsApp


inbound-customer-service--WhatsApp

Numbers have it that WhatsApp will soon takeover Twitter’s reign as the most preferred social media customer service tool. The Guardian reported that the mobile messaging app topples Twitter in terms of active users and signup rate.

Whatsapp’s total number of members, which is 450 million, is more than double of Twitter’s 241 million. And the 135,000 users signing up for the microblogging website daily is just an iota compared to the one million new users that the app gets each day.

In addition, customers get both the simplicity of Twitter and the multimedia capability of Facebook on Whatsapp. With this, users could get quick, personalized, and detailed responses.

Today, customers indeed have great control over the brands they use and the mode of customer service they want to receive. The people have spoken that social media is one of the best ways for them to reach a brand, so brands must yield to the demand by delivering customer service through the channel their market wants.

 

 

Join us on facebook
Open Access BPO 3 hours ago
It's easy to focus on tech skills and language when hiring #CustomerSupport staff.
But are we missing those other qualities that truly make a #CustomerExperience exceptional?

What hidden talents separate a good agent from a great one?

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐˜€๐—ผ๐—บ๐—ฒ ๐—ฐ๐—ฟ๐—ถ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฏ๐˜‚๐˜ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ๐—ฑ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ ๐˜๐—ต๐—ฎ๐˜ #๐—ช๐—ผ๐˜„๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ผ #๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜†: https://buff.ly/QGNxaJG

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Our recruitment, training, and quality assurance best practices have helped transform our partners' #BrandExperience.

Contact us right now for heightened #CustomerExperience that sets your brand apart:
https://buff.ly/Y50WgZe

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer
Open Access BPO 2 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ๐˜€ ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—ง๐—ฒ๐—ฎ๐—บ ๐——๐˜†๐—ป๐—ฎ๐—บ๐—ถ๐—ฐ๐˜€

Open Access BPO Manila recently hosted ๐ˆ๐ฆ๐ฉ๐ซ๐จ๐ฏ ๐๐ฅ๐š๐ฒ ๐‹๐š๐› on March 28th, bringing new experiences to its workforce.

This engaging session provided a hands-on experience designed to cultivate collaboration, creative problem-solving, and stronger communication skills among team members. By exploring the fundamentals of improvisation in a supportive environment, participants enhanced their adaptability and teamwork abilities โ€“ qualities crucial for effective partnerships and workplace harmony.

This initiative underscores Open Access BPO's commitment to fostering a dynamic and people-centric work culture, ultimately benefiting our partners through more cohesive and innovative service delivery.

#WeSpeakYourLanguage
Open Access BPO 3 days ago
Ready to elevate your brand? Open Access BPO empowers you to unlock new opportunities and achieve scalable growth.

From customer support to back-office solutions, we're your partner in expansion.

#WeSpeakYourLanguage
Open Access BPO 9 days ago
Call center managers are responsible for keeping operations running smoothly.
This means they also have to take note of the usual issues they need to keep at bay.

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐Ÿฐ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ๐˜€ ๐˜๐—ต๐—ฎ๐˜ #๐—–๐—ฎ๐—น๐—น๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ๐˜€ ๐—บ๐˜‚๐˜€๐˜ ๐—ณ๐—ฎ๐—ฐ๐—ฒ: https://buff.ly/CCAZeNL

---------
Our industry expertise and the skilled workforce enable us to create exceptional experiences for your customers.

Call us today and let's start building the best team for your brand:
https://buff.ly/zQqgKkw

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #outsourcing
Open Access BPO 10 days ago
The Holy Week is a time to renew our faith and find peace in reflection.

If youโ€™re traveling to be with family or friends or venturing on a pilgrimage, do so with patience and caution.

Let's extend care not just to our loved ones but also to everyone we share the road with. May your journey be safe, and may this season bring you clarity and renewal.

#WeSpeakYourLanguage
#OABPOholidays #HolyWeek
#MahalNaAraw #HolyWeek2025
Open Access BPO 10 days ago
Given the substantial complexities of staff and project management, it is understandable that numerous team leaders underachieve or fail upon assuming this role.

๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐—ฐ๐˜‚๐—น๐˜๐—ถ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐˜€๐—ฒ #๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ among your #CustomerService team leaders: https://buff.ly/9BhNb6G

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Invest in your leaders, elevate your #CustomerSatisfaction.

For a #LeadershipDevelopment program that ensures high-quality #CustomerExperience and drives tangible business results: https://buff.ly/cAnQNot

#WeSpeakYourLanguage