What to consider before outsourcing your blog

Julie Pearl Published on June 27, 2014

male-female-bloggers-blogging-on-laptop-outsourcing
Blog outsourcing is ideal for businesses that need the expertise and attention for their company blog. How do you know if this solution is also right for you? Open Access BPO, a leading call center company in the Philippines, will help you weigh your decision by presenting the things you should consider before outsourcing your blog.

Having a company blog is good way to introduce your brand, market your goods, and establish a reputation online. Maintaining one, however, can be hard work. Just think of all the time, attention, and resources you need to devote to keep up with web updates, respond to or moderate a swarm of comments daily, promote your posts, and do many other small but daunting content creation tasks.

Both starting and established blogs can face these challenges, and blogs of any size or reputation can benefit from outsourcing. But before delegating content management roles to outsourced bloggers, search engine optimization (SEO) experts, moderators, and curators, consider these pros and cons of the venture first:

outsourced-male-blogger-laptop

The advantages

Perhaps the biggest advantages of blog outsourcing, or any outsourcing move, are cost reduction and high quality output. Hiring writers from low-cost areas with a highly educated populace like the Philippines gives you access to a pool of competent talents, some of whom prefer exposure more than monetary compensation. These bloggers may want a barter arrangement like writing for you in exchange for a link to their own site on your blog or republication rights of what they write for you. If they’re reputable, they could boost your blog’s reputation as well, especially if it’s still new.

The disadvantages

If your blog has already established a good readership, outsourcing may tarnish the tone you’ve already set and the personality that your readers have built a relationship with. Even if your outsourced blogger produces quality content, you may lose readers if he can’t convey ideas in the image that your followers have grown to love.

The solution

There are always drawbacks that come with every business decision. In blog outsourcing, the cons can be countered by carefully defining the needs of your business and the pulse of your audience to come up with the most effective blogging strategies and find the type of creators that suit your market’s taste.

Consider including these in your criteria when sifting through a handful of candidates:

female-blogger-outsourced-blogging

• Knowledge about the role and your industry

• Writing style and personality

• Compatibility of style with your brand

• Past accomplishments

It also pays to consider the setting that you and your content management team will agree on. Should you hire staff bloggers or guest posters? Should you outsource the SEO, moderation, and management duties only while you continue writing to maintain the blog’s personality? And if you ever decide to entrust the writing to someone else, how should he emulate or uphold your established blog personality?

No matter what setting and criteria you decide on, you should be ready for any results, be it good or bad. If traffic and customer count start going up, then be ready to heighten your engagement activities. And if the opposite turns out, re-strategize until you arrive at the blogging solution that works best for you.

OABPO-Julie Author
As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
Join us on facebook
Open Access BPO 14 hours ago
Today marks International Day of Awesomeness, a reminder to embrace the extraordinary.

One of Open Access BPO's core values, "Make Awesome Happen," guides us in our commitment to excellence.

We strive to create an awesome work environment for our team, build awesome partnerships that drive success, and ultimately, deliver awesome solutions that positively impact our clients' customers.

#WeSpeakYourLanguage
#AwesomeOABPO #OABPOholidays
#InternationalDayOfAwesomeness
Open Access BPO 17 hours ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗠𝗮𝗻𝗶𝗹𝗮'𝘀 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗕𝗹𝗼𝗼𝗱 𝗗𝗼𝗻𝗮𝘁𝗶𝗼𝗻 𝗗𝗿𝗶𝘃𝗲

Open Access BPO Manila's annual blood donation drive last March 5 was a success, with more than 30 employees taking part in this life-saving initiative.

Held two weeks after the Davao team hosted their leg of the program, OABPO Manila's Clinical Services team partnered with the Philippine Red Cross.
Employee blood donations totaled nearly 14,000 CCs, expected to help over 90 patients.

Open Access BPO makes it a point to give back to the community this annual bloodletting event and several outreach programs.

#WeSpeakYourLanguage
#OneForHealth #OABPOCares
Open Access BPO 3 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢'𝐬 𝐂𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝗚𝗲𝗻𝗱𝗲𝗿 𝗘𝗾𝘂𝗶𝘁𝘆 𝐨𝐧 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗗𝗮𝘆

On International Women's Day, Open Access BPO acknowledges the significant contributions of women leaders and innovators globally.

This year's theme, #AccelerateAction, reminds us that we must urgently dismantle barriers to gender equality.

Open Access BPO is dedicated to cultivating an environment that empowers women at all career stages.

We support established leaders, high-potential employees advancing within the organization, and emerging talent exploring their professional capabilities.
Our global offices are structured to ensure safe and inclusive spaces, fostering professional development and innovation.

We're committed to building a #diverse and equitable workplace where women are empowered to realize their full potential.
Open Access BPO actively supports initiatives that drive systemic change and contribute to a more equitable future.

#WeSpeakYourLanguage
#OABPOonIWD2025 #IWD2025
#InternationalWomensDay
Open Access BPO 3 days ago
Customer loyalty hinges on consistently exceeding expectations. Proactive adaptation of your #CallCenter's #CustomerService strategy is crucial to this success.

Here's how often you should refine your approach: https://buff.ly/inDm6r3

——————————
Outsource your #CustomerSupport needs only to a trusted #CustomerExperience firm: https://buff.ly/ijHXFrU

#WeSpeakYourLanguage
#CX #outsourcing
Open Access BPO 5 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗵𝗼𝘀𝘁𝗲𝗱 𝗮 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗼𝗽𝗲𝗻 𝗵𝗼𝘂𝘀𝗲 𝗼𝗻 𝗠𝗮𝗿𝗰𝗵 𝟭, 𝟮𝟬𝟮𝟱, 𝗮𝘁 𝗶𝘁𝘀 𝗠𝗮𝗸𝗮𝘁𝗶 𝗼𝗳𝗳𝗶𝗰𝗲, 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗮𝗴𝗲𝗻𝘁 𝗿𝗼𝗹𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆'𝘀 𝗳𝗹𝗮𝗴𝘀𝗵𝗶𝗽 𝗳𝗶𝗻𝘁𝗲𝗰𝗵 𝗽𝗿𝗼𝗴𝗿𝗮𝗺.

The 𝐂𝐒𝐑 𝐄𝐱𝐩𝐫𝐞𝐬𝐬 𝐇𝐢𝐫𝐢𝐧𝐠 𝐄𝐯𝐞𝐧𝐭 streamlined recruitment, attracting a diverse pool of qualified candidates. Attendees participated in structured assessments, with many progressing to client interviews and nearing onboarding.

To enhance the candidate experience, Open Access BPO offered show-up incentives, complimentary meals, sign-on bonuses, and referral bonuses for current employees. A raffle with travel and shopping vouchers further contributed to the event's engagement.

This initiative underscores Open Access BPO's commitment to securing top-tier talent for its clients and will inform future hiring strategies.

#WeSpeakYourLanguage
#OABPOcareers
Open Access BPO 5 days ago
Customer satisfaction surveys are goldmines, but only if you use them right.

Don't let your data gather dust! Get practical steps to turn survey results into actionable improvements by visiting: https://buff.ly/Ljjfw9X

——————————
Ready to elevate your #CustomerExperience?

Connect with our #CX experts today and let us help you implement these strategies: https://buff.ly/30QwHuQ

#WeSpeakYourLanguage
#CustomerSatisfaction #CSat
#CustomerSuccess #CallCenter