What metrics can determine a call center’s success?

Julie Pearl Published on July 2, 2014

female-call-center-manager-holding-clipboard-checking-metrics

Call centers monitor their operations based on various metrics and key performance indicators (KPI) to measure how their employees and equipment are performing. These metrics can tell many things, including details that can make evaluations overwhelming with confusing numbers. Most of the time, they only tell about minor statistics but don t reflect the overall status of the operation.
This doesn’t mean that they’re unimportant; there are just bigger KPIs that deserve greater attention because they can determine how far along a call center is in a campaign.
The International Customer Management Institute (ICMI) indentified what those indicators are to help Philippine call center services providers know exactly what to watch out for.

• First-call resolution

male-female-call-center-team-answering-calls

The first-call resolution or FCR is a critical metric that contact centers aim to ace. When problems don t require follow-up calls to be fixed, both you and your customers reap benefits.

On the customers’ part, a high FCR rate primarily means higher satisfaction, knowing that the representatives value them enough to not waste their time and provide effective solutions right away. In turn, the call center is able to lower their operating costs because of the low instances of repeat calls. The workload it lifts similarly elevates the satisfaction and retention of employees, knowing that they’re efficient for their position and exposed less to irate calls.

• Response time

Response time simply refers to how fast agents respond to calls. It s a target-based KPI that call centers try to keep at a minimum because it reflects the call center’s accessibility. This metric is also tied to the results you want to achieve. Not only is this an indicator of how well-staffed you are, it also indicates the quality of customer experience you deliver, since being made to wait is among people’s definition of bad service.

• Forecasting accuracy

female-call-center-agent-checking-team-performance-metrics

Call centers that are able to accurately estimate demand can make effective staffing practices, which, in turn, lower queue period, customer frustration, agent burn out, and telecommunications costs.

• Self-service availability

Self-service options, such as FAQ pages on the company s website and customer service apps, have become indispensible tools that help make voice operations more manageable and give customers more convenient points of contact. A call center’s success is measured not only by how its phone agents treat customers, but also through the flawlessness of their self-service platforms. Companies that have invested in maintaining latest innovations and keeping these up to date are also likely the ones that are ahead of the curb.

There are other metrics, such as customer satisfaction, call quality, and schedule adherence that studies and common sense support as top indicators of a call center’s success. The ones listed here, however, should be closely monitored because they are directly tied to the workforce’s productivity and overall operation’s efficiency.

OABPO-Julie Author
As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
Join us on facebook
Open Access BPO 6 days ago
The holiday season is a double-edged sword for businesses. On one hand, it’s a golden opportunity to boost sales. On the other, it’s a daunting challenge to maintain exceptional #CustomerService amid the surge in inquiries and heightened expectations.

But fear not, brands, big or small! We know how to elevate your customer service game this holiday season: https://buff.ly/3OreCax

----------
You don't have to face the holiday rush alone.
Partner with a trusted #CustomerSupport call center that's powered the success of industry giants: https://buff.ly/40NMcP9

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #CustomerExperience
Open Access BPO 6 days ago
𝗗𝗮𝘃𝗮𝗼 is one of today's leading #BPO destinations, contributing to the #𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬' distinction as a premier player in the global #outsourcing scene. The city's economic strength proves its capacity to host rich #offshoring investments.

Its provincial rates, coupled with a population of highly skilled professionals make #Davao an ideal budget-friendly option for English language #BackOffice solutions.

Fuel your 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 with 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐛𝐚𝐜𝐤 𝐨𝐟𝐟𝐢𝐜𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 delivered from 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 𝐃𝐚𝐯𝐚𝐨: https://buff.ly/3AMLpDq

----------
𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎
• Our Solutions: https://buff.ly/3YMscKj
• Our Other Locations: https://buff.ly/4evCh41

#WeSpeakYourLanguage
Open Access BPO 7 days ago
𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗹𝗼𝘀𝗲 𝗮 𝘀𝘁𝗮𝗴𝗴𝗲𝗿𝗶𝗻𝗴 $𝟰𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝘁𝗼 𝗳𝗿𝗮𝘂𝗱 𝗲𝘃𝗲𝗿𝘆 𝘆𝗲𝗮𝗿.
And this loss is expected to grow annually unless online retailers make a significant move to strengthen their #DataSecurity strategies.

𝗛𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝘁𝗵𝗿𝗲𝗮𝘁?

𝗦𝘁𝗮𝗿𝘁 𝗯𝘆 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗸𝗶𝗻𝗱𝘀 𝗼𝗳 𝗳𝗿𝗮𝘂𝗱 𝘁𝗵𝗮𝘁 𝘁𝗵𝗿𝗲𝗮𝘁𝗲𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿𝘀:
https://buff.ly/4hOEN8y

---------
For secure #outsourcing services trusted by global brands, elevate your business.
Contact us today: https://buff.ly/4fKNQpa

#WeSpeakYourLanguage
#InformationSecurity #InfoSec
#InternationalFraudAwarenessWeek
#FraudDetection #FraudAwarenessWeek
Open Access BPO 9 days ago
𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗼𝗻 𝗴𝘂𝗮𝗿𝗱 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗳𝗿𝗮𝘂𝗱𝘀𝘁𝗲𝗿𝘀. 𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝘀𝗮𝗳𝗲𝘁𝘆 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗮𝗹𝗮𝗻𝗰𝗲, 𝘁𝗵𝗲𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲!

While internal security measures are crucial, there's strength in numbers.
Luckily, you don't have to face them alone.

#CallCenter outsourcing can be your secret weapon in the fight against these criminals.

Here's how #CallCenter outsourcing can be your reinforcement against these criminals: https://buff.ly/3Z0GZCa

----------
Partner with an #outsourcing partner that keeps #InfoSec a top priority alongside great #CustomerExperience: https://buff.ly/3YYV970

#WeSpeakYourLanguage
#InformationSecurity #InfoSec
#InternationalFraudAwarenessWeek
#FraudDetection #FraudAwarenessWeek
Open Access BPO 9 days ago
It's crucial to meet your customers' expectations, but sometimes unforeseen circumstances can get in the way.

Here's a quick guide on how to handle those challenging moments and come out stronger with our #CustomerSupport strategy: https://buff.ly/3O7gYLa

----------
Let's turn mishaps into opportunities: https://buff.ly/3O26Bsc

#WeSpeakYourLanguage
#CustomerExperience #CX #CSat
Open Access BPO 9 days ago
A positive word-of-mouth isn't the only benefit that #CustomerService has with your marketing.

It's a bit more complex than that, to be honest, but our blog can guide you through it all: https://buff.ly/3YZom1B

----------
Entrust your #outsourcing needs to a company that not only upholds your brand's message but propels you towards success.

Discover how we align with your vision: https://buff.ly/3UKZHLC

#WeSpeakYourLanguage