Shopper marketing: Knowing the 5 shopping personalities you serve

Julie Pearl Published on February 17, 2015

young-couple-shopping
Shopper marketing composes of activities or strategies that retailers must execute in order to gain a good understanding of the people who buy from them. It deciphers consumer behaviors and shopping preferences so that brands can target their audiences better through promotional tactics that are well-tailored after each buyer demographic.

Whether you focus mainly on digital marketing or traditional B2C campaigns, shopper marketing should be an integral part of your overall sales and marketing strategies. It has many different phases and aspects. Categorizing your consuming public according to their shopper personalities is not only an initial step but a crucial one, as it lets you get to know the people who buy from you, use your products, and keep your business alive.

Sales expert Mark Hunter named the following as the typical kinds of people who enters your shop or pay your e-commerce site a visit:

1. Loyal customers

female-shoppers-with-shopping-bags

Your loyal customers should be your apple of the eye. They may only account for about 20% of your consumer base, but they generate more than half of your total income. So, most of your focus and attention should be on keeping this demographic satisfied and supportive of your brand, which we will discuss later on.

 

2. Bargain hunters

female-bargain-hunters-with-sale-shopping-bags

As the label suggests, discount-hunting customers are after markdowns. They may visit you often, but their purchasing decision is mainly influenced by how much they can save from buying from you.

 

3. Impulse buyers

excited-female-shopper

Impulse shoppers are the ones who don t have a specific item in mind prior to showing up in your store, but if they spot an item that instantly piques their interest or sparks a need, they d buy it on a whim. What s good for them at the time of their visit is what they ll take.

 

4. Shoppers in need

male-shopper-holding-wine-bottle-grocery

In contrast to impulse buyers, need-based customers have a clear intention of purchasing a particular product in mind. They are sure buyers if what they need is available through you.

 

5. Wanderers

couple-window-shopping

You can also call these people window shoppers. They don t have a concrete need to address or a desire to buy, but they hop from store to store for the experience and hope of finding a good community to belong in. If they find something they like on your site, they might stop to browse and buy.

As pointed out, a significant part of your attention should be invested in your group of loyal customers. The other personalities should not be neglected, though. Find out what role each type of customer plays in your market and how you can captivate them in the second part of this article, which will tackle more about shopper marketing.

OABPO-Julie Author
As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.

One response to “Shopper marketing: Knowing the 5 shopping personalities you serve”

  1. Maria says:

    It’s the impulse buyers who are easy to convince. 🙂

Join us on facebook
Open Access BPO 22 hours ago
𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 is a valuable metric for gauging potential challenges your #CustomerSupport team will encounter.

By leveraging this metric, you can effectively manage your team and allocate workload to optimize operational efficiency.

Read: https://buff.ly/3YTDeyl

----------
For ops management strategies that ensure high #productivity for optimal 24/7 coverage: https://buff.ly/4flOvO4

#WeSpeakYourLanguage
#CustomerExperience #CustomerService
Open Access BPO Yesterday
Located between Hong Kong and Mainland China, 𝗧𝗮𝗶𝘄𝗮𝗻 is a strategic location for businesses wanting to reach large Asian markets. Global economic surveys regularly recognize Taipei's investment-friendly business landscape.

Build your brand's East Asian presence with our diverse and highly qualified team of native 𝑴𝒂𝒏𝒅𝒂𝒓𝒊𝒏, 𝑪𝒂𝒏𝒕𝒐𝒏𝒆𝒔𝒆, 𝑱𝒂𝒑𝒂𝒏𝒆𝒔𝒆, 𝒂𝒏𝒅 𝑲𝒐𝒓𝒆𝒂𝒏-speaking professionals.

𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝗻 𝗘𝗮𝘀𝘁 𝗔𝘀𝗶𝗮 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗧𝗮𝗶𝗽𝗲𝗶: https://buff.ly/3Yw0wcm

----------
𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢
• Our Solutions: https://buff.ly/3YS79Hb
• Our Other Locations: https://buff.ly/3YAQoir

#WeSpeakYourLanguage
Open Access BPO Yesterday
Thinking about building a stronger #CallCenter team?
Cultural #diversity can be your secret weapon! It fosters better customer understanding, improves communication, and boosts innovation.

Learn about the key benefits in our latest blog:
https://buff.ly/4fCYEp0

----------
Want a high-value #CustomerExperience for your diverse audience?

Let our multicultural teams help your brand break into international markets without worries.
Contact us today: https://buff.ly/4fCYIVM

#WeSpeakYourLanguage
#CX #diversity #inclusion
Open Access BPO 2 days ago
Having a hard time finding the right talents for your #CustomerService team?
You may need to tweak your #recruitment strategies.

Try out these creative recruitment strategies to attract qualified candidates: https://buff.ly/3O1c1DD

----------
Or you can outsource to Open Access BPO and we'll do the recruitment and training for you.

Send us a message today to set up your own team of #CX specialists: https://buff.ly/3Aiv2yv

#WeSpeakYourLanguage
#outsourcing #CSat
#CustomerExperience
Open Access BPO 3 days ago
Content Moderation work requires specific skills, qualifications, and attributes from its moderators. These qualities ensure a safe and positive online environment for users.

So, if you're #outsourcing this service, your prospective #outsourcing partners' employees must have:
• discernment of good from bad;
• a sharp eye;
• a trained mind;
• a tough stomach; and
• these other traits: https://buff.ly/3YvM7wR

----------
Outsource content moderation only to an expert #BPO with an expert team of moderators: https://buff.ly/40Cg01j

#WeSpeakYourLanguage
#outsourcing #ContentModeration #BPO
#KPO #BackOfficeOutsourcing
Open Access BPO 4 days ago
Outsourcing call centers can significantly boost efficiency and cut costs for global brands. However, it’s crucial to be aware of potential pitfalls.

Don’t let outsourcing disasters derail your business.
Read our list of red flags to avoid and ensure a smooth transition: https://buff.ly/3NT6OxK

----------
Partner with a truly capable call center to prevent outsourcing nightmares.
Open Access BPO has been the trusted outsourcing service provider of some of the biggest global brands for decades.

We've got your back. Contact us today: https://buff.ly/3NTy4MH

#WeSpeakYourLanguage
#CustomerService #CustomerExperience