In a generation where most customers are Internet-savvy and smartphone-clad, businesses take advantage of the power of social media to bring customer service closer to their brand supporters. With social media customer service added to their roster of call center support services, business owners can now receive and respond to product concerns through Facebook or […]
Facebook is definitely serious about polishing the platform for high quality social media marketing content and user-relevant information. Just last week, the social network announced its decision to end like-gating as a way of cultivating deeper business-consumer engagement on Brand Pages. And in a more recent news straight from the Facebook press office, it was announced […]
There are many factors that businesses claim to be the main ingredient behind their companies’ success. Producing quality products and delivering excellent customer support, for instance, are some of the fundamentals. Success, however, boils down to the level of trust your customers have on your name. Without it, none of your efforts will be well-received […]
Once you’ve finally gathered customer service feedback by integrating phone surveys in your call center support services or by asking customers to fill out forms, the next step is to process the results and act on them. As a business owner, you understand the importance of gaining insights and feedback from your customers. Customer surveys […]
The omni-channeling trend and the vast availability of web-based and mobile tools may make it seem that online customer service is widely embraced by businesses anywhere. Surprisingly, however, there are companies that hold out on self-help customer service tools. Some of them avoid outsourcing these functions for the misconceptions about their efficiency. They’re missing out […]
It s no secret that business growth highly depends on the ability of a business to attract new customers and retain them. Without quality leads, your call center support services can t help you gain a stronger foothold in the market. But how exactly can quality lead generation be done when it s almost impossible […]
If social media marketing is among the services that you have entrusted to a business process outsourcing (BPO) solutions provider, then this news surely means a lot to you: Facebook has put an end to like-gating. Another word for fan-gating, the practice of like-gating is done by brands on Facebook to generate Page followers, requiring […]
Regardless of the nature of your business or industry you re in, starting a company can be an overwhelming experience. You feel proud that you re finally launching your startup. But, you also feel worried about the difficulties that lie ahead. Just thinking about which traditional or digital marketing strategy to use can be intimidating […]
Nothing is more frustrating for an e-commerce store owner who invested a lot in designing an effective digital marketing strategy than to see his site s shopping cart abandonment rate go through the roof. It s normal for customers to change their mind at the last minute before finishing the checkout process. But if quite […]