Using content marketing as your primary digital marketing strategy can definitely bring your business many benefits, especially in the areas of search engine optimization (SEO), social media engagement, and public relations. This is why the content you create should not only be valuable to your target audience, but should also be strategically distributed. Meaning, it’s […]
There’s no denying that most industries nowadays are undergoing a shift that’s faster than the revolution the business landscape went through when it replaced and integrated traditional processes with digital ones. Today, going online is no longer the benchmark businesses have to meet in order to provide a complete and convenient customer experience. Similarly, the […]
Email newsletter is a time-tested and reliable communication tool that has a special place in most businesses’ digital marketing strategy. This is because there is still a good number of consumers out there who spend quality time checking their email inboxes regularly. In fact, business-to-business (B2B) marketers use email as a primary channel of communication […]
If you’re outsourcing to a Philippine call center, your staff may also be conducting post-call customer feedback. These surveys ask customers for comments and testimonials about your products and their overall experience with your brand. While gauging your market’s satisfaction is always a winning strategy, there’s another demographic that you should be pulsing if you […]
The agent-customer interaction affects your brand image, so take a look at some areas your agents need to focus on while training. One of the critical components of delivering high-quality experience lies in customer service training. The way your agents interact with customers can significantly impact customer satisfaction, brand reputation, and long-term loyalty. As a […]
Philippine outsourcing providers now have a new accolade to include on the list of qualifications that the country can parade to potential investors.
Successful entrepreneurs and business owners have similar winning characteristics, and so do well-established e-commerce businesses. Before you start thinking of which digital marketing strategy can take you to greater heights, the most fundamental step to ensuring success for your online business is just learning what distinguishes mediocre e-commerce sites from those that do extremely well. […]
No person wants to be rejected when it comes to sales. Just thinking about the effort you exerted in convincing someone to try your product and what you could’ve done better can be a frustrating experience. For bigger businesses, the impact of sales rejection can affect everyone in the organization in one way or another. […]
Building trust among customers is easy when you do it face to face because of the connection you can make through your presence and gestures. It can also be a piece of cake when you use call center support services to form bonds, as the voice and tone of your agents are a great way […]