It s the time of the year again when we look back at trends that shaped the industry in the past 12 months and think of ways to improve our digital marketing strategy through forecasts.
It s the time of the year again when we look back at trends that shaped the industry in the past 12 months and think of ways to improve our digital marketing strategy through forecasts.
Numerous trends were forecasted to shape the Philippine business process outsourcing (BPO) industry in 2014. Different experts from different BPO segments had predictions for their fields of expertise and for the outsourcing world as a whole, but there are forecasts that stood out because of how specialists unanimously back them up.
The first few steps of outsourcing to a call center in the Philippines is deemed by many as the most crucial stage of the whole deal, and for a good reason: this is the part that determines how much of a success (or a failure) the partnership could be.
It s safe to say that the past half decade witnessed the rise of multi-platform advertising, as brands started embracing formats other than the traditional banner into their overall digital marketing strategy. Nowadays, we see ads and marketing gimmicks getting more interactive and personal as they deviate from static “Click Here” rectangular clickables redirecting to […]
The year 2014 has been a pivotal one for providers of business process outsourcing (BPO) services in the Philippines, particularly those that create digital marketing strategies for brands. The past 11 months has been devoted to finding and adopting new ways to reach very specific audiences, not massive groups of people, in order to deliver […]
The holidays are a crucial time for firms providing BPO services in the Philippines, especially those whose clients are under the retail industry. Not only should they amp up their customer service channels, but they must also fine-tune their e-commerce sites as well because customers would be flocking to both the phone lines and web […]
If you re outsourcing BPO services in the Philippines to promote your brand online through blogging, you should be aware of the processes your content goes through for it to contribute to your marketing success. You may think that content creators and blog managers spend most of their time producing articles and other forms of […]
The insights you gain from your customer service surveys are very valuable to the growth of your brand. To generate helpful survey results, you can t afford to just take the entire process of encouraging customers to answer your surveys for granted.
Customizing your own telephone menu system is a great way of making sure that each call received by your in-house customer service team or your call center in the Philippines gets routed to the right and most appropriate department. An interactive voice response (IVR) system also allows you to record welcome greetings and instructional prompts […]