Content marketing, just like other marketing strategies, is constantly evolving. The content strategies that everyone once thought were effective may no longer be useful at present or in the near future. This unpredictability can be a real struggle especially for businesses that are just starting to use content as a digital marketing tool.
Executing an email marketing campaign is a good way of sending your brand message directly to your target audience. Despite the rise of modern marketing tools, such as social media and mobile marketing, email remains to be an effective way of reaching out to your current and prospective customers.
In light of recent news about the Philippine business process outsourcing (BPO) industry s soaring revenues for 2014, experts have high hopes for last year s top performing segments, particularly the health information management (HIM) sector.
The IT and Business Process Association of the Philippines (IBPAP) released revenue tally of the country s business process outsourcing (BPO) sector for 2014, and it reflected what everyone expected: the Philippine BPO industry surpassed its estimated 17% growth by almost 2%.
Struggling to create a customer service roadmap? Here are some areas you need to prioritize as you make your way to business success. How you manage your customers can either make or break your brand’s reputation. This is where the art of a meticulously crafted customer service roadmap comes into play. More than just a […]
Social media marketing and content marketing are two of the favorite ways that marketers use to get their brands out there. While both are prevalently being done nowadays, the difference between the two is still unclear for many. It s understandable, considering that they have overlapping traits—content marketers rely heavily on social media for distribution, […]
When it comes to social media marketing, it seems that the simpler the platform and approach, the more effective a campaign becomes. This is what an L2 research suggests when the research firm conducted a survey among 250 of the world s top brands. The study revealed that brands share more content on Instagram than […]
Google has been clear about its preference for mobile friendly websites for years now. The Internet giant even released guides and best practices for webmasters on how to make their sites ready for mobile experience. If your website is not designed to provide convenience when browsing using a smartphone or any mobile device, Google won […]
The proper integration and execution of social media tools in streamlining online customer service has been a favorite topic in this blog. We’ve published a number of articles giving customer service tips to businesses seeking to leverage on the vast choice of social platforms where they can engage with the majority of their customers almost […]