So you re launching a big ad campaign, and you have everything all set: witty copies, catchy jingles, striking visuals, and well-disseminated social media shoutouts. But like many marketers, you may be leaving out one key component that could determine your marketing strategy s success: customer support.
Yesterday concluded the 6th Facebook Developer Conference, or F8, where the social network gathers business leaders and developers for an annual conference concentrating on Facebook s latest innovations. While the session topics center mainly on how Facebook can provide developers a smoother experience, some announcements would definitely delight marketers.
At the pace at which the Chinese economy is growing, businesses aiming to introduce themselves to China—and the rest of Asia—are compelled to keep up through ways that could go beyond what traditional marketing can reach.
Any point of contact that you open to reach your customers or let them reach you must represent what you are as a brand. It’s easy to live up to your identity when dealing with customers face to face or over the phone, but on digital platforms like social media, conveying your message while maintaining […]
Content marketing, just like other marketing strategies, is constantly evolving. The content strategies that everyone once thought were effective may no longer be useful at present or in the near future. This unpredictability can be a real struggle especially for businesses that are just starting to use content as a digital marketing tool.
Executing an email marketing campaign is a good way of sending your brand message directly to your target audience. Despite the rise of modern marketing tools, such as social media and mobile marketing, email remains to be an effective way of reaching out to your current and prospective customers.
In light of recent news about the Philippine business process outsourcing (BPO) industry s soaring revenues for 2014, experts have high hopes for last year s top performing segments, particularly the health information management (HIM) sector.
The IT and Business Process Association of the Philippines (IBPAP) released revenue tally of the country s business process outsourcing (BPO) sector for 2014, and it reflected what everyone expected: the Philippine BPO industry surpassed its estimated 17% growth by almost 2%.
Struggling to create a customer service roadmap? Here are some areas you need to prioritize as you make your way to business success. How you manage your customers can either make or break your brand’s reputation. This is where the art of a meticulously crafted customer service roadmap comes into play. More than just a […]