If you re going to ask modern brands about their favorite digital marketing tool, video and email can come up as an easy answer because of the high customer engagement and conversion rates they could reap out of these tools. Email is virtually free and capable of reaching vast audiences with just a click, while […]
We recently rounded up sentiments that customers everywhere want brands to know in order to serve them really well. Inferring that excellent customer service begins by listening to the voice of the customer, the post listed statements that sum up how people prefer assistance and service to be delivered to them. Now, we give you […]
Meetings are a necessary evil. Holding one is oftentimes not something to get excited about, but it’s something that everyone involved has to attend. But what is it about meetings that make them such a drag to many despite their importance to the development of the workforce, the service they deliver, and the business as […]
Delivering a great customer experience isn’t quite simple. But there are basic rules that brands can follow to reach that goal. Customer experience is a fundamental element that can either enhance or undermine a brand. In a market saturated with choices, the quality of the customer experience becomes a decisive factor in building brand loyalty. […]
If you deliver customer service via social platforms, time is probably of utmost importance to you. People use social customer service for its convenience and speed, so they expect businesses to give instant replies and take swift action on the web. Online customer service is definitely comparable to a race, so how can you tell […]
Digital marketing has been a growing priority for most industries due to the massive shift from traditional means of promoting brands to web-based methods that use social media as their main platform. Big names like Converse, Virgin America, and Lexus even dedicate up to 90% of their total marketing budget on digital efforts, so it […]
Much has been said about how excellent customer service should be defined and delivered. There are countless best practices and industry-approved tips for how customer engagement should be done and how customer needs should be addressed. But if you’re really after the satisfaction of the people you serve, you’d get ideas for improvement straight from […]
American customers are now exposed to various cultures, so do they need a second business language when interacting with brands? As international business and cultural diversity continue to intertwine, addressing language barriers and cultural differences become more important than ever. In fact, a globalized world requires businesses these days to explore more effective ways in […]
The effectiveness of short messaging system (SMS) both as a marketing and customer service platform has become influential for several businesses that most customer engagement strategists now describe mobile marketing as an inevitable business move. Not only can text messages let businesses reach customers faster, they can also present a convenient and simple method of […]