Just like blogging and any form of content marketing, producing content for your social media profile requires careful planning to make sure that your posts are not only relevant but also well-received and widely shared by your target audience. Bloggers map their topics to build a strong readership, and doing so involves putting together well-timed […]
With today’s heightened connectivity, the importance of being able to communicate with the rest of the globe weighs on businesses even more. Business process outsourcing (BPO) firms address these companies’ needs by offering multilingual call center services. Now, any brand can engage with customers on the phone through the language they are most comfortable using. […]
Having an effective training program is crucial in enabling your brand to deliver consistent customer service. All members of your organization must be constantly reminded about how their roles can influence the quality of your customer care. Devising proactive training programs helps empower your staff to have better customer focus, a strong sense of teamwork, […]
Credibility in the ecommerce space is a major factor that influences most online shoppers’ purchasing decisions. How you present your brand to your visitors can motivate them to either give you their trust or switch to a competing website that looks more credible.
Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most common marketing strategies used by businesses to stay ahead of the search engine competition. Most businesses use a combination of both tactics, while small businesses may need to prioritize one over the other mostly because of lack of resources. Choosing the digital […]
Including a self-service feature into your customer support services can be a great way to relieve your customer care team from assistance requests and inquiries that can otherwise be resolved by customers themselves. Adding self-service tools such as mobile apps, online help center, or even FAQ pages on your website can also make your customer […]
Two weeks ago, we outlined the power that videos can bring to your digital marketing efforts if integrated into your email blasts. Not only can video emails summarize a wall of text in a short clip, they can also deliver your message in rich detail. Since the concept is new to some, using videos as an […]
Customer satisfaction is the responsibility of everyone in the company. This is a thinking that you should establish among your people if you want a customer-centric workplace. While each employee has a role in keeping your clients happy, there s no denying that those who work at the frontline bear a heavier duty than everyone […]
Event marketing is popular among brands because of its effectiveness in solidifying existing customer relationships and generating new ones. Modern customers are no longer easily captivated by marketing tactics of the past. Staging themed and interesting activities, however, creates an opportunity for customers to interact with brands face-to-face and experience firsthand the focus and brand […]