It’s no big secret that images sell better than words in the online world. Visuals play a role so integral in content marketing that even text or audio media must somehow come with an image for them to get noticed, shared, and deemed complete. In social media marketing, having visually appealing content to go with […]
Fending off unwanted calls has been one of the duties of the Federal Communications Commission (FCC) in order to provide a trouble-free communication experience to the American public. A product of this effort is the National Do Not Call Registry, a service that gives users the choice to keep telemarketers from reaching their numbers. Among […]
Google I/O has been recently concluded, with loads of insights, announcements, and updates about all things online. If you missed the 17th annual software developers’ conference, here are the important bits that you need to know to keep your social media and digital marketing strategies ahead of the game.
Tech giants Apple and Google are now taking the mobile commerce (m-commerce) game to the next level as both giants announce plans in refining their mobile wallet strategies.
No matter how much time and effort you spend on each of your marketing campaigns, you will always be vulnerable to major marketing failures and public relations (PR) crises. In most cases, the audience won t care about why you allowed such mistake to happen. How you respond to each crisis is what your reputation […]
Social media has been serving as a positive catalyst that s shaping industries all over the world. Fusing it with various business functions like ecommerce, marketing, and customer support elevates customer experience by adding convenience, speed, and interactivity to these processes. Like them, customer relationship management (CRM) is also adapting traits of social networks to […]
Gartner recently released the 2014 edition of its global market share study on customer relationship management software, which has generally positive insights about the CRM market.
Just like blogging and any form of content marketing, producing content for your social media profile requires careful planning to make sure that your posts are not only relevant but also well-received and widely shared by your target audience. Bloggers map their topics to build a strong readership, and doing so involves putting together well-timed […]
With today’s heightened connectivity, the importance of being able to communicate with the rest of the globe weighs on businesses even more. Business process outsourcing (BPO) firms address these companies’ needs by offering multilingual call center services. Now, any brand can engage with customers on the phone through the language they are most comfortable using. […]