The simultaneous proliferation of multiple devices, from smartphones to tablets and desktops, has been influencing consumer behavior. In the marketing field, the whole conversion process possibly doesn t happen in only one device. For instance, customers may browse through item catalogs on their mobile phones and make a purchase later using their tablets. Common conversion […]
In today’s digital age, there’ s no denying that content marketing has become one of the most promising marketing tool for businesses that thrive on customer engagement. With the use of strategically distributed content, brands can form relationships with their target audience and attract new customers.
Now more than ever, it s important for brands to spread their marketing efforts across multiple channels. The business of magnetizing consumer attention is no longer monopolized by television and other advertising tools of the past. Digital channels, especially social media, continue to attract marketers because of the extent and quality of engagement the huge […]
![[Infographic] Taiwan: Your way to the heart of outsourcing in Asia](https://www.openaccessbpo.com/wp-content/uploads/2015/06/taiwan1-1-768x2174.jpg)
It s no wonder that Taiwan possesses a powerful potential to house foreign investments, made possible by its wide base of skilled workforce and a continuous supply of quality resources. Combine this with the region s strategic location, and the economic implications for business opportunities can be even more robust.
The role of content marketing in spreading brand awareness, gathering leads, and increasing conversions for your business can never be fulfilled without effective content management. From ideation and article publishing to sharing of blog posts and interacting with readers, the overall content experience you provide to your audience must be carefully thought out. Here are […]
In today’s digital age, you’d expect businesses to be well-aware of their consumers’ e-commerce needs and are able to provide the level of service that matches a modern person’s standard for quality customer experience. Recent figures, however, reveal that not all brands are completely in touch with what their audiences want, thus creating a digital […]
Flawed customer care protocols are not always the cause of ineffective customer service. More often than not, poor customer support is caused by the improper execution of these strategies. This means that the people you hire must be qualified with the skills the job calls for. Hiring the right people is therefore your first step […]
As Asia maintains its dominance in the global outsourcing scene, the region continues to produce new business process outsourcing (BPO) hubs to its arsenal of world-class business centers. Among those emerging BPO destinations is Taiwan. But does this East Asian island nation have what it takes to position itself among Asia s roster of already-established […]
Businesses need to ensure a positive customer experience, which is why important brand touchpoints need to be optimized. Customer experience encompasses every interaction a customer has with a company, from browsing a website to engaging with customer service representatives. These interactions, known as brand touchpoints, play a pivotal role in shaping the overall customer experience. […]