There’s no denying that listening to your prospective and current customers is one of the best ways to know which aspects of your business need to be enhanced. Engaging with customers begins with understanding their opinions and the things that drive these insights. If you want to build stronger connections with your customers, you need […]
What comes to your mind when you hear the term “marketing?” Most entrepreneurs often think of business marketing in terms of video ads, digital content, and social media. Perhaps this is due to the increasing convergence of business and technology, transforming traditional processes into new digital solutions. Corporations have become too preoccupied with how their […]
We often talk about big data in the context of target marketing as we aim to personalize the customer experience and capture the core interests of our clients. As a marketing aid, data analytics has been proven to bring brands closer to their community. But how can we extend this advantage to other work processes?
It’s always exciting for content marketers and bloggers to wait and see how much engagement every blog post they create could attract. Writing amazing content, after all, only fulfills the first critical part of content marketing. If all that you do is just hit the “Publish” button on your blogging platform after writing a new […]
Digital experts are claiming that mobile marketing holds the future of the entire business industry, and their assertions are indeed backed by statistics. True, mobile devices offer advantages such as improved user engagement and noise-free browsing. Desktop marketing, on the other hand, hasn t been as popular in the marketing industry lately, but is it […]
Bolstering its presence in the business process outsourcing industry, Open Access BPO will soon mark its second expansion in Asia this year as it launches a new office in Davao, Philippines on August 11, 2016. The multilingual contact center recently brought its services to Taipei, Taiwan. Together with its operations in Makati, Philippines, there will […]
Social media marketing thrives on online engagements and conversations between customers and brands. Marketers utilizing this modern marketing tool can never find success if they don t understand the value of human connections. Without actual conversations, the customers online engagement with the brand becomes passive and uninspiring.
You’ve probably been wondering, “How come my content marketing strategy doesn’t work the way I want it to?” Indeed, marketing using online content is a difficult task. Brand professionals need to cut through the online noise and directly reach out to customers, engage them in conversations, and turn them into a loyal market base. It […]
Wearable technology has received both praise and flak from the online community, with many netizens raving about its impracticality and others talking about the revolutionary ways it can change everyone s lifestyle. From smartwatches, to digital eyewear, and even digital clothing, wearables take up a market niche that s entirely their own. But what can […]