It’s always exciting for content marketers and bloggers to wait and see how much engagement every blog post they create could attract. Writing amazing content, after all, only fulfills the first critical part of content marketing. If all that you do is just hit the “Publish” button on your blogging platform after writing a new […]
Digital experts are claiming that mobile marketing holds the future of the entire business industry, and their assertions are indeed backed by statistics. True, mobile devices offer advantages such as improved user engagement and noise-free browsing. Desktop marketing, on the other hand, hasn t been as popular in the marketing industry lately, but is it […]
Bolstering its presence in the business process outsourcing industry, Open Access BPO will soon mark its second expansion in Asia this year as it launches a new office in Davao, Philippines on August 11, 2016. The multilingual contact center recently brought its services to Taipei, Taiwan. Together with its operations in Makati, Philippines, there will […]
Social media marketing thrives on online engagements and conversations between customers and brands. Marketers utilizing this modern marketing tool can never find success if they don t understand the value of human connections. Without actual conversations, the customers online engagement with the brand becomes passive and uninspiring.
You’ve probably been wondering, “How come my content marketing strategy doesn’t work the way I want it to?” Indeed, marketing using online content is a difficult task. Brand professionals need to cut through the online noise and directly reach out to customers, engage them in conversations, and turn them into a loyal market base. It […]
Wearable technology has received both praise and flak from the online community, with many netizens raving about its impracticality and others talking about the revolutionary ways it can change everyone s lifestyle. From smartwatches, to digital eyewear, and even digital clothing, wearables take up a market niche that s entirely their own. But what can […]
When social networks first made their way into the tech scene, many of us didn t immediately realize these websites’ potential impacts on the business industry. Sure, we re quick to embrace them as tools to personalize communication, but it s only in the past decade that brands used social media as a primary tool […]
Sharing remarkable stories about you or your experiences with your family or friends has always been a good way of strengthening ties with the people you care about. It s a fundamental human activity that allows listeners to understand your emotions as a story character while experiencing particular events. Because of the familiarity and special […]
No business can be spared from public criticism after committing even the smallest mistake. One wrong click, misspelled word, or insensitive post could lead to hundreds of hate comments or lost subscribers. Social networking sites, being highly volatile platforms, are common avenues for major public relations crises. The negative backlash from social media followers can […]