Long considered a global outsourcing superpower, the Philippines sees an even larger expansion in its business process outsourcing (BPO) industry. According to the Information Technology and Business Process Association of the Philippines (IBPAP), this current growth pace may generate revenues predicted to surpass remittances from overseas Filipino workers.
Gone are the days when online writers turn to “quantity” over “quality” to generate web traffic. As Google continuously raises the bar for what makes good content, search engine optimization (SEO) specialists and content creators alike have come to realize that traffic generation isn’t about article volume. Writing website content now entails directly connecting to […]
Nowadays, getting the Internet to work to your marketing advantage is more than a challengeโit s a necessity. This online revolution is happening alongside the collective preference for digital devices as information gatekeepers. But can your online strategies keep up with digitally savvy customers?
As a content marketing strategy, blogging is a great platform where businesses can tell their stories, demonstrate their expertise, and connect with customers. Behind your website, you control the content and decide the best way to portray your business for the online world to see.
Successful entrepreneur Mark McRae admitted that most business startup owners think of outsourcing as a “dirty word.” Indeed, a startup entrepreneur may find outsourcing a daunting endeavor while others may not be comfortable with the idea of remote working. A good number of smaller companies, however, don’t immediately realize the potential of outsourcing to transform […]
A customer satisfaction survey is a timeless tool that guides businesses in identifying components of the customer experience that may need to be improved. Gathering customer feedback and taking responsible actions based on survey responses are some of the most commonly shared practices among brands that excel in customer service.
In today’s competitive market, multilingual call centers open the avenue for better customer service. By outsourcing to them, businesses can focus on their core competencies while cultivating good customer relations. This added advantage is especially useful as the impacts of globalization continue to shape today’s business sphere. Moreover, many outsourcing companies aim to satisfy the […]
There’s no denying that listening to your prospective and current customers is one of the best ways to know which aspects of your business need to be enhanced. Engaging with customers begins with understanding their opinions and the things that drive these insights. If you want to build stronger connections with your customers, you need […]
What comes to your mind when you hear the term “marketing?” Most entrepreneurs often think of business marketing in terms of video ads, digital content, and social media. Perhaps this is due to the increasing convergence of business and technology, transforming traditional processes into new digital solutions. Corporations have become too preoccupied with how their […]