Marketing technology refers to the range of devices and software that play a crucial function in helping businesses navigate the digital ecosystem. They’re the necessary tools that link brands with their customers, facilitating the way they connect with one another. Without the right gadgets and interface, enterprises wouldn t be able to survive in this […]
Hashtags have become a vital part of posts in any social media platform. But are they necessary in social media customer service as well? Social media has emerged as a powerful tool for brands to engage with their audience, address concerns, and build brand loyalty. With the rise of platforms like X, Instagram, and Facebook, […]
Customer reviews play two contrasting roles: they can either create a buzz around your brand or kill everyone else’s interest in your products. We all prefer the former, but it’s impossible to avoid receiving negative feedback. You can channel all your efforts into pleasing customers, but there will always be a couple of people who […]
No one can deny the ingenuity of the world’s top video game developers. Whether we identify as gamers or not, what we’re seeing is an unparalleled unfolding of a successful industry. In the past decades, this pocket of the entertainment sector has been nothing but progressive despite the very specific niche it targets. Michael Gallagher, […]
Up to 1.2 million Filipinos are expected to be directly employed by business process outsourcing (BPO) companies this December 2015, according to the latest forecast of the IT and Business Process Association of the Philippines (IBPAP).
Leadership trainer Mitesh Khatri, who has worked with more than 150 multinational companies, believes that every person has the same potential to be an extraordinary leader. But we can t help but ask, “Why do some people seem ordinary while others exhibit an astounding capability for leadership?” The culprit could be your mindset. When it […]
Do you think “innovation” is an overused word? We hear it everywhere, all the time. In education, it’s a word people use to refer to new technology. In business, it’s being thrown around casually—as though we all understand what it means. But do we really?
The concept of customer care constantly evolves over time. For each phase of growth in the service sector, brands strive to come up with new approaches to respond to shifting customer needs. But has this fast pace of evolution caused us to lose sight of what customer service really means?
If you want to maximize content marketing for your brand, you should pay attention not just on what you write about but also on how you write it. Interesting topics might get readers to click on your posts, but they can abandon your business website just as quickly if your articles are not formatted to […]