With the boom of social media sites in recent years, the term “reputation management” is now being used to mean “online reputation management.” As the ability to spread marketing messages is being transferred from business owners to customers through online communities, both small and large enterprises need to strengthen their online presence. Part of this […]
In the age of this colossal digital takeover, marketing has become the go-to solution of technologists turned entrepreneurs. Bad product? Endorse it better. No distinguishing features? Shock the crowd with a witty marketing tactics. Irrelevant inventions? Sure, there s an online strategy for that.
Most, if not all, of us have fallen under the trap of clickbait headlines. Article titles such as “7 Incredibly Easy Steps to Get Your Web Traffic Shooting through the Roof” or “This Sales Agent Closes Six-Figure Deals ALL THE TIME. You Won’t Believe How Simple His Secret Is!” have one aim, and that’s to get […]
Content auditing can sound a tiny bit intimidating and overwhelming, but that s probably only because we usually associate the term “audit” with finance and numbers. Auditing your online content, on the other hand, is about gaining both a qualitative and quantitative view of everything your website contains.
You’ve probably heard these real-life horror stories of call center fraud. In July 2015, an Australia-based finance company had to pay more than $1 million to 30 of its customers after a massive security breach. A call center agent was found siphoning personal data to an illegal third-party organization. This led to the arrest of […]
Being a bit paranoid about your firm’s online security may help your case if you’re preparing against cybercriminals. You have all the reasons to take this matter seriously, as the number of malicious online attacks against businesses is exponentially increasing. In fact, successful Internet crimes on enterprises have increased by a staggering 144%, according to […]
Multilingual call centers support global brands throughout any challenge. Here are eight ways on how this empowerment is done. The digital age has opened up new avenues for businesses to tap into international markets and connect with a diverse array of customers. However, this expansion also brings unique challenges, especially when it comes to providing […]
In the first half of this feature, we discussed how video game companies manage to stay at the forefront of the digital entertainment industry. They have perfected, and continue to reinvent, their artistic skills, technical expertise, and foolproof company branding techniques. This provides gaming specialists everything they need to boost their global sales and underscore […]
There can be many reasons why customers lose their trust in a brand. Poor service, not being able to deliver on the initial promise, and failing to listen to customers are just some of the many factors that can lead to a crisis. Gaining customers trust is challenging, but winning back their favor after a […]