Brands who want to establish a global footprint should make website localization part of their strategy. According to Data Reportal, there are 4.8 billion users browsing the Internet as of July 2021. This makes up 61% of the world’s population. In the near future, we can expect this number to exponentially increase. Internet users […]
The Philippines, which has recently been branded as the rising tiger in Asia, will host this year s Asia-Pacific Economic Cooperation (APEC) summit on a four-day event from November 17 to 20. What opportunities does this present for foreign investors, particularly those in the outsourcing industry?
The millennial workforce is rapidly expanding. By 2020, millennials will make up 50% of the workforce, and this number is predicted to reach 75% by 2025. This group, loosely defined as consisting of 18- to 35-year-old employees, is responsible for the many workforce management changes we ve already seen in the past years. Their unique […]
In many parts of the world, the Halloween celebrations mark the start of the much-awaited holiday season. Aside from being a great time to get together with friends and loved ones, the holidays are special for one reason: it s the perfect season for shopping!
Before technology became as advanced as it is now, isn t word-of-mouth (WOM) advertising the original form of social marketing? WOM has always been the most trusted form of endorsements. When we aren t sure of a product s quality, we always turn to our peers for feedback and reviews. If the item satisfies their […]
Danish company Novo Nordisk can be considered a key mover in the field of diabetes care. Nine decades after its foundation in 1923, the pharmaceutical firm now has production facilities in seven countries and affiliate offices in 75 countries.
Content marketing is widely considered an effective strategy for driving commercial results, both for B2B and B2C marketers. Among the long spectrum of activities that can be categorized under online marketing, social media advertising is the most commonly used tactic, followed by e-newsletters and website articles.
Ecommerce websites are no longer considered mere bump-outs of brands’ physical stores. The infectious trend that’s online shopping has made the Internet one of the strongest drivers of global expansion. How are luxury brands faring when it comes to selling online?
Penetrating the Middle East region is especially challenging for many global brands. In this area, people s practices are largely different from those in American and European countries, where the biggest corporations usually thrive in. So when it comes to social media marketing and providing customer service to this sector, many brands don t have […]