It’s the busiest time of the year for call centers. Brands better watch out for these holiday call center fails! The holiday season is a critical time for businesses, especially those heavily reliant on call centers. With an influx of customer inquiries and a heightened focus on customer service, maintaining customer satisfaction is of great […]
“Clarity” is the number one word in a marketer s dictionary. In an industry that doesn t allow any room for hesitation, especially on the consumer s part, the marketer s job is to instill the brand message in a buyer s mind. So the marketer has to make it clear, straightforward, and laser-focused. However, […]
While acquiring new customers is important, nurturing and rewarding your existing high-value customers can’t be ignored. High-value customers are individuals or segments that contribute significantly to your revenue and exhibit certain characteristics that make them particularly valuable. But did you know that they come in different types? As a business owner, you need to understand […]
It seems that the Philippine business process outsourcing (BPO) industry is never running out of good news and laudable developments. The Information Technology-Business Process Association of the Philippines (IBPAP) is currently grooming 10 new next-wave cities conducive to the growth of Philippine call centers. These locations, which will be revealed in the first quarter of […]
You’ve probably heard that Oxford Dictionary recently named the *tears of joy emoji* as 2015’s Word of the Year. This surprising news left many of us feeling all confused and wondering whether these pictographs are now considered legitimate words. Others are contesting this decision, while some came up with a list of what they think […]
B2C companies have already figured out a way to get their target customers on board with the whole buying journey. Most of them, in their TV advertisements, online content, influencer campaigns, and other forms of marketing outreach, combine facts with emotion to sell their products and services. They typically start with creating hype around the […]
With the rate by which technology grows, it seems that it s already outpacing us. Over the previous decades, we ve all been swept away by how the Internet intricately weaved itself as a fundamental component of people s everyday lives. Smart devices—tablets, phones, wearables, and others—completely changed the face of businesses. Now, the world […]
Brands who want to establish a global footprint should make website localization part of their strategy. According to Data Reportal, there are 4.8 billion users browsing the Internet as of July 2021. This makes up 61% of the world’s population. In the near future, we can expect this number to exponentially increase. Internet users […]
The Philippines, which has recently been branded as the rising tiger in Asia, will host this year s Asia-Pacific Economic Cooperation (APEC) summit on a four-day event from November 17 to 20. What opportunities does this present for foreign investors, particularly those in the outsourcing industry?