Entrepreneurs have always lived by the overused mantra “The customer is always right.” When you think about it, it s actually genius because this one-liner serves as a forceful reminder to everyone in the service sector to fully embrace their customers. But what if your customers aren t always right?
Your Facebook page is a place where you can gather your target audience, discuss your brand, and celebrate your milestones together. But what if someone, who’s not even one of your followers, defaces your page? Okay, the term “deface” may be a little over-dramatic, but take this for example: Imagine you’re a make-up company. You […]
If you want to increase brand awareness at a global scale, advertising on YouTube is a good strategy. Every month, YouTube hosts more than a billion active users. It even expands as you re reading this, with 300 hours worth of videos being uploaded each minute. There s just no telling how huge YouTube can […]
The year 2015 has been a jam-packed year for the customer service industry. Both customers and brands have played an equally important role in shaping the way customer experience must be delivered.
From an ecommerce point of view, wish lists are a gem. This simple online shopping tool speeds up the purchasing process in two main ways.
Retargeting, also called remarketing, is one of the hottest digital marketing terms in recent years. It’s also one of those marketing practices everybody seems to be confused about. This post intends to clear up misconceptions and help marketers gain a crystal-clear understanding of this highly effective advertising technique.
Consumer psychology can be used to persuade customers to buy your products. Emotional marketing is the best example of this. Emotions have a significant influence on consumer behavior. This is why tapping into the right emotional triggers can help you effectively boost your sales. Today, we will look into five key emotional triggers that have […]
Closing deals with top-level prospects is every entrepreneur’s dream. However, before you can get there, you’ll be encountering plenty of roadblocks first.
The desktop’s long-lived dominance is beginning to approach its final days. While it s still widely used, mobile phones have usurped some of its features and functions in ways that are faster and more convenient.