SMS retargeting is every marketer’s best friend. It s easy to set up, fast, and highly effective. Gone are the days when marketers give up when customers walk out the door. When marketing ends, retargeting begins. By identifying those who have previously been introduced to your brand and reaching them using a more subtle strategy, […]
In call centers, underperformance may be caused by skills mismatch, lack of emotional connection with the job, and miscommunication. To outperform competitors and deliver great services, managers must shift their focus from customer to employee experience. Unfortunately, most team leaders and supervisors make the mistake of looking too closely at customer experience. Although there’s nothing […]
Data visualization has plenty of uses, which include collapsing big data into easily digestible online content. Data are among the most essential raw materials fueling business organizations. However, as the amount of data being produced increases exponentially, entrepreneurs need to be able to manage and interpret data in efficient ways. Data visualization is a friendly […]
This 2016, aim to be more productive. Stop business innovation myths from ruining your business. Every new year comes with a whole host of myths—groundless bits of advice stemming from our fear of deviating from practices we ve become accustomed to. While they often seem fun or harmless, there s no room for these false […]
Bilingual call centers still need to be considerate and respectful of their customers. This is where cultural sensitivity training comes in. Bilingual call centers serve as vital hubs for businesses aiming to provide exceptional customer service to a diverse and global clientele. Operating in multiple languages, these centers bridge geographical gaps, but they also face […]
Open Access BPO had a full and busy year that made way for plenty of opportunities. For the Philippine multilingual call center, 2015 was the year to assert its world-class capabilities and increase connections between brands and customers in different parts of the world. This year, business expansions took center stage and emphasized the company’s […]
Customer experience sets the standard and direction that your brand s customer support must take. It doesn t matter what industry your business is in. If you fail to satisfy the demands of your target market, you won t be able to rise above the competition and create a brand that people would trust.
The holiday spirit is in the air, and everybody wants to make the most of their vacation. But B2B marketers can t let this season dampen their zest for lead generation. Every year brings new challenges that could keep B2B marketing pros away from growing their list of potential clients. We bring you a brief […]
With digital marketing seen as a highly volatile industry, we all can t help but wonder how it will change in 2016. After mobile and social media largely dominated this year, what should marketers expect next?