The largest professional network in the entire web can help you screen your prospective BPO companies. You’d be hard-pressed to find an organization who doesn t use LinkedIn to promote their brand. It s the most commonly used social media platform for B2B marketing, and top-level executives find it a great tool for lead generation.
The Philippines aims to maintain its footing as one of the world s best outsourcing destinations, and sustaining this momentum is the biggest challenge. The Philippines’ business process outsourcing (BPO) industry has had its fair share of both challenges and opportunities since the first call center in the country was established. In fact, the outsourcing […]
The growth of mobile commerce (m-commerce) is unstoppable as it continues to strengthen the frontiers of the entire ecommerce sector. When the smartphone started making its way to mainstream consumption, many marketers weren’t that optimistic about its role in ecommerce. But just a few years later, the success of this device would prove them wrong. […]
Are your marketing strategies helping you reach empowered customers? Perhaps the Internet had a role to play in people s transition from being passive to empowered consumers, but we can t really tell what has driven this shift. Still, we can t deny that the playing field for businesses has changed, rendering some marketing strategies […]
Clickbaits are a lot of fun, but now, Facebook wants you to do away with them. If you don t, your content may not make it to the News Feed. You probably already know how Facebook decides which posts to show to its users. Likes, comments, and shares are some of the main factors that […]
Attracting new customers is one of the challenges for startup companies. Luckily, there are startup marketing strategies to go with it. Starting a new business venture can be an exhilarating and challenging experience. This is why it’s crucial to have effective startup marketing strategies to gain visibility, attract customers, and drive growth. Today, we will […]
Brands should choose the best retargeting platform that would effectively bridge disrupted customer journeys. If you’re reading this article, you probably already have a good idea of what retargeting is and how it can help boost your ecommerce site’s performance.
Despite popular opinion, long-form isn’t dead. In fact, it’s becoming the center of attraction in the content marketing arena. Content marketers are divided on the idea of producing long-form pieces for brand promotion. Some argue that long texts can scare website visitors away, given the audience s poor attention span. Others, however, firmly believe that […]
Triggered emails have high open rates and are great tools to boost conversion. But first, you have to hit the perfect timing. Are your customers not opening your emails? There could be many reasons why, including poorly written subject heads and inappropriate timing. However, irrelevance may be the main culprit behind the continuously plummeting performance […]