Are your marketing strategies helping you reach empowered customers? Perhaps the Internet had a role to play in people s transition from being passive to empowered consumers, but we can t really tell what has driven this shift. Still, we can t deny that the playing field for businesses has changed, rendering some marketing strategies […]
Clickbaits are a lot of fun, but now, Facebook wants you to do away with them. If you don t, your content may not make it to the News Feed. You probably already know how Facebook decides which posts to show to its users. Likes, comments, and shares are some of the main factors that […]
Attracting new customers is one of the challenges for startup companies. Luckily, there are startup marketing strategies to go with it. Starting a new business venture can be an exhilarating and challenging experience. This is why it’s crucial to have effective startup marketing strategies to gain visibility, attract customers, and drive growth. Today, we will […]
Brands should choose the best retargeting platform that would effectively bridge disrupted customer journeys. If you’re reading this article, you probably already have a good idea of what retargeting is and how it can help boost your ecommerce site’s performance.
Despite popular opinion, long-form isn’t dead. In fact, it’s becoming the center of attraction in the content marketing arena. Content marketers are divided on the idea of producing long-form pieces for brand promotion. Some argue that long texts can scare website visitors away, given the audience s poor attention span. Others, however, firmly believe that […]
Triggered emails have high open rates and are great tools to boost conversion. But first, you have to hit the perfect timing. Are your customers not opening your emails? There could be many reasons why, including poorly written subject heads and inappropriate timing. However, irrelevance may be the main culprit behind the continuously plummeting performance […]
Outsourcing is an attractive option for your business. But will this come at the cost of brand identity? Let’s find out. Companies often turn to outsourcing to streamline operations, reduce costs, and access specialized skills. While these benefits are highly attractive, there’s a major concern your business should think about: jeopardizing your brand identity. Which […]
If a picture is worth a thousand words, a video must be worth millionsโand that s why it s a powerful marketing tool. Using videos as part of your digital marketing strategy is a given, especially now that online viewing becomes more popular year after year. Two years from now, 79% of the consumer internet […]
Behind successful online marketing strategies are high-performance landing pages designed to assist customers into the next phase of their journey. It takes a successful, balanced combination of content marketing, (search engine optimization) SEO, and technical expertise to bring customers to your website. With all these components working together, the next important step is to lead […]