There’s an old adage that goes, “The whole is greater than the sum of its parts.” In one word, we can refer to this as “synergy,” a crucial concept in integrated marketing. Synergy is a concept that’s been used in different areas, including science and communications. In marketing, synergy happens when two or more initiatives […]
![[Infographic]The pressure that Philippine call centers are under](https://www.openaccessbpo.com/wp-content/webp-express/webp-images/uploads/2016/06/The_pressure_that-Philippine_call_centers-2-1-768x3015.jpg.webp)
What does the Philippines have to do to move up the outsourcing value chain? The Philippine outsourcing industry is more than just a lucrative enterprise. It’s now on its way to becoming the largest and fastest-growing industry in the country, especially now that budding BPO hubs called Next-Wave Cities are mushrooming outside Metro Manila.
There’s no one-size-fits-all approach to making customers happy. In delivering excellent customer service, you have to consider the type of your business and what clients expect from you. B2B companies—businesses that provide products and services to other businesses—must adopt a customer strategy that’s different from that of firms that cater to consumers (B2C). This is […]
The value of every agent, who works hard to please customers, is impossible to quantify, as it goes far beyond the numbers. That’s why for contact centers, employee engagement must be the top priority. For every poor performer, brands can lose customers or suffer from the onslaught of negative feedback.
A Customer Relationship Management (CRM) system serves as the backbone of your customer interactions, helping you understand their needs, preferences, and behaviors to deliver exceptional experiences. Grooming frontline employees as call center leaders However, as technology evolves rapidly, sticking to an outdated CRM tool can lead to dire consequences that hinder your business’s growth and […]
Are you losing customers despite your impressive services? High customer effort may be the culprit. Harvard Business Review published an article titled, “Stop trying to delight your customers.” Its premise is that customers stay loyal not because of over-the-top services but rather because of hassle-free experiences. Furthermore, authors Dixon, Freeman, and Toman said that customers […]
In the customer service arena, speed is king. For many customers, it has become the standard of great services. Now that customers expect everything to happen instantly, brands and their contact centers can’t afford to slack off. The grand ambition of all businesses nowadays is to streamline complaint handling to provide the ideal customer experience—fast, […]
Effective training programs that promote cultural sensitivity have been in demand in recent years, and you can observe this trend across industries. Mainly, it’s because we live in an increasingly connected world. Today’s most competitive brands set their sights not only on one specific market group but rather on multiple sectors. Therefore, interacting with diverse […]
The advent of social media is fascinating. Although these social networking sites were originally created to enhance personal relationships, they have now evolved as customer service tools. Websites such as Facebook and Twitter are now among entrepreneurs’ top choices for customer care delivery and online marketing. These platforms provide brands and customers a convenient and […]