Why you must choose your performance metrics carefully

Faith Ocampo Published on July 29, 2016

call center team leader reading report with customer service agents in back

Are the performance metrics you’re using for your call center still relevant in an omnichannel setup?

The trick in delivering high-quality customer support is to understand what truly matters to customers. It means learning about their evolving demands and then coming up with services that would satisfy those standards. Although it sounds simple, however, it’s far from being so.

To do this, organizations must rethink their existing strategies and redirect their priorities to align it with customers’ expectations. Your efforts, however, will be futile without a firm framework that would allow you to measure your performance and cross-evaluate it against people’s expectations. This is where customer service metrics would come in.

Updating your metrics

businesswoman reading report

Customers’ expectations are evolving at a pace that matches the speed of technological growth. For instance, when smartphones made their way into mainstream consumption, people started to seek mobile customer service solutions. They want brands to be on Facebook and Twitter. They want web chat interactions and email. They want every existing channel to be available just for them, and this is why the omnichannel strategy became the norm among call centers.

But the way you reach customers isn’t the only thing that must change. You must also modify your performance assessment approach to capture these transformations. So if you’re leaving out this part as your call center evolves, chances are, your metrics are already outdated. Rethinking them is therefore the next step you need to take.

What metrics should you use?

As people want a personalized customer experience, call centers can no longer rely on traditional metrics like average handle time, first call resolution, and others. Rather, they must also find ways to measure performance from customers’ point of view. This entails generating feedback from customers. You may conduct surveys to ask customers how they felt during the transaction and whether their standards of good customer service were met. This is a more customer-centric way of evaluating your performance.

Also, you must definitely use channel-specific call center metrics. The standards you must set for the new platforms you’re deploying can’t be the same ones you’re using to evaluate, say, voice customer support. Customers simply have different expectations for each channel. With social media, for example, they want speed, while longer response times would be more acceptable when talking via email. If you apply the same set of performance metrics across all channels, the data you’ll gather will be inaccurate.

Boosting your call center’s performance

Your performance metrics can bring you insights useful for customer service training. Using these data, you can spot inconsistencies in the way you deliver customer support, letting you identify agents’ training needs. When the training programs you’re implementing are data-driven, you can effectively reduce or even eliminate the errors or lapses you usually commit.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 12 hours ago
#SocialMedia has become an essential tool for brands establishing a connection with their customers.
𝗛𝗼𝘄 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗯𝗲𝗵𝗮𝘃𝗲 𝗶𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮, 𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝗱 𝗯𝘆 𝗶𝗻𝘁𝗶𝗺𝗮𝘁𝗲 𝗽𝗲𝗿𝘀𝗼𝗻-𝘁𝗼-𝗽𝗲𝗿𝘀𝗼𝗻 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀?

Find out some useful tips here: https://buff.ly/eK8cznZ

----------
𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝟐𝟒/𝟕 𝐦𝐮𝐥𝐭𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐨𝐯𝐞𝐫 𝟑𝟎 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬.

Start elevating your brand's service standards today: https://buff.ly/E4ypAtc

#WeSpeakYourLanguage
#CX #CSat #CustomerService
#SocialMediaCustomerService
Open Access BPO Yesterday
Today, we celebrate Eid al-Fitr, marking the end of a month of reflection, prayer, and community.

We at Open Access BPO extend our warmest wishes to everyone celebrating.
May this Eid bring you and your loved ones happiness, peace, and prosperity.
We hope you enjoy this special time with family and friends.

Eid Mubarak!

#WeSpeakYourLanguage
#OABPOholidays #EidAlFitr
#EidAlFitr2025
Open Access BPO Yesterday
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 #𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝗶𝗻𝘀𝗲𝗽𝗮𝗿𝗮𝗯𝗹𝗲.

These statistics, pooled from various surveys among customers, show why every business needs a team to screen, evaluate, and manage all online content to ensure your brand maintains a good online reputation: https://buff.ly/MpBUNv4

----------
Outsource your #ContentModeration needs to a trusted partner: https://buff.ly/PRIUd8B

#WeSpeakYourLanguage
Open Access BPO 4 days ago
#CustomerLoyalty is a privilege businesses strive to achieve.
𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱?

Take a deep look at the stages of #CustomerLoyalty and see how you can shape your customer experience strategies and get your repeat buyers to continue supporting you: https://buff.ly/mNMdlGq

——————————
Let's create memorable #CustomerExperiences and keep your customers coming back for more: https://buff.ly/0mgDGzC

#WeSpeakYourLanguage
#CustomerService #CX #CustomerSupport
Open Access BPO 6 days ago
A customer-centric support culture is built on a lucid and compelling vision.
A well-articulated 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗺𝗮𝗻𝘁𝗿𝗮 is essential for bringing this vision to life, as it:

• Communicates the intended #CustomerExperience, fostering clarity and understanding.
• Standardizes agent interactions, ensuring consistent brand representation and customer engagement.

The following questions will facilitate the creation of a resonant customer service mantra: https://buff.ly/YMTI4r2

——————————
Get a reliable outsourcing #CX partner with empowered agents who can go the extra mile to deliver exceptional service: https://buff.ly/l4YDYb5

#WeSpeakYourLanguage
#CustomerService #CustomerSupport
#outsourcing