How to convert your loyal customers into brand ambassadors

OABPO Blog Team Published on December 1, 2014

How-to-convert-your-most-loyal-customers-into-brand-ambassadors--Open-Access-BPO--call-center-in-the-Philippines
A great salesperson knows that in order to reach marketing success, a business must not rely on self-initiated efforts in promoting one s brand alone. A business wanting to earn prominence must always have its own network of ambassadors that can attest to the credibility of the brand. With strong customer relationships and an efficient pool of agents in your call center in the Philippines, you can have more sales and more loyal customers without paying for this acquired advocacy.

Building solid relationships with your seasoned customers can organically turn them into active advocates of your brand. The process of transformation begins with creating meaningful customer experiences that your supporters will remember you for. This is why it s best to target the ones who have stayed loyal to your brand for a long time, since you have already earned their trust over the years.
Every salesperson out there aims to catch the attention of his potential customers, so you need to be truly remarkable in order to stand out. Here s how you can build your own army of brand ambassadors:

1. Value their opinion

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Inform your best clients that you are interested in hearing their opinions about your products and services. It pays to let your customers know that you want to hear from them. Whether you want to test products or process or solicit input from your customers. This will help build stronger relationships between you and your customers.

2. Thank them

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Aside from personally thanking them for staying loyal to your company, you can publicly acknowledge your customers in your newsletters or on your social media platforms. You can even dedicate a customers of the month section on your website for ambassadors with the most number of referrals. These measures will encourage them to continue promoting your brand in their own circles.

3. Interact with them

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Treat your loyal customers as if they are your friends. Host exclusive events for premium members, take them to dinner, or let them meet your organization s leaders. Face-to-face interaction makes the relationship between you and your customers more genuine and solid since it gives an opportunity for you to express your appreciation personally.

4. Reward them

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Give the customers with the most number of referrals exclusive discounts to acknowledge their effort of promoting your brand. Give your ambassadors exclusive sneak previews or early trial access to new products and services. Providing exclusive rewards can greatly motivate your customers to join the ranks of your top-valued ambassadors.

Word-of-mouth recommendations are powerful in widening your market reach, since consumers normally treat first-hand experiences as guide to their purchasing experience. The secret to having an active group of ambassadors is making your customers feel that their actions are being acknowledged and reciprocated. If you want to have more people talking about your brand on their own social networks, then you need to make it obvious that you want them to do this and that these efforts will merit them rewards.

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𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗠𝗮𝗻𝗶𝗹𝗮 𝗮𝗻𝗱 𝗗𝗮𝘃𝗮𝗼 𝗵𝗼𝘀𝘁𝗲𝗱 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹𝗲 𝗼𝗳 𝗶𝘁𝘀 𝗗𝗿𝗼𝗽 𝗜𝘁 𝗟𝗶𝗸𝗲 𝗜𝘁'𝘀 𝗛𝗼𝘁 𝘄𝗲𝗶𝗴𝗵𝘁 𝗹𝗼𝘀𝘀 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. | https://buff.ly/434ctKb

The three-month program saw employees engage in wellness sessions, regular weigh-ins, and receive expert weight loss guidance. The finale recognized and celebrated the remarkable transformations achieved by the participating employees.

The initiative underscores Open Access BPO's commitment to investing in the overall well-being of its employees and cultivating a positive and supportive company culture.

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Open Access BPO is dedicated to employee engagement and contributing to our team's growth, both professionally and personally.

Learn more about our company culture and commitment to our employees: https://buff.ly/4i34265

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Open Access BPO Taipei celebrated a decade of growth and success with a party event at the ILLUME Taipei Hotel.

The evening showcased our strong company culture, with games, delicious food, and a festive atmosphere.
We're proud of our team and excited for what the future holds!

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𝗗𝗿𝗼𝗽 𝗜𝘁 𝗟𝗶𝗸𝗲 𝗜𝘁'𝘀 𝗛𝗼𝘁: 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗪𝗲𝗶𝗴𝗵𝘁 𝗟𝗼𝘀𝘀 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗖𝗿𝗼𝘄𝗻𝘀 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀

The Open Access BPO's weight loss challenge has officially come to a close after a successful three-month run.

The program, which included wellness sessions and regular weigh-ins, culminated in an awards ceremony celebrating the incredible achievements of our participants.

We're thrilled to announce and congratulate the five champions from our Manila and Davao offices who demonstrated remarkable dedication and commitment to their health and wellness journeys.

Open Access BPO is committed to employee well-being, and this weight loss challenge is a prime example. We regularly offer activities and programs like this to support our employees' personal and professional growth, fostering a healthy and supportive work environment.

We're proud of all participants and look forward to continuing to support their wellness journeys.

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This February, Open Access BPO joins the world in celebrating 𝗕𝗹𝗮𝗰𝗸 𝗛𝗶𝘀𝘁𝗼𝗿𝘆 𝗠𝗼𝗻𝘁𝗵.

We recognize the vital contributions of African-Americans who have shaped our world.

It's also a call for us all to learn from history, amplify Black voices, and take action against systemic racism.

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Bringing people together, celebrating achievements, and building momentum for their 10th anniversary is the real highlight of 𝗪𝗮𝗻𝗱𝗲𝗿𝗹𝘂𝘀𝘁 𝗕𝗹𝗶𝘀𝘀: 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗣𝗮𝗿𝘁𝘆.

We're looking forward to being stronger together with our Davao teammates for another decade, but for now, here's a look back at what happened in last week's party: https://buff.ly/3CK1vyM

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The Davao leg of our 𝗪𝗮𝗻𝗱𝗲𝗿𝗹𝘂𝘀𝘁 𝗕𝗹𝗶𝘀𝘀: 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗣𝗮𝗿𝘁𝘆 over the weekend was a celebration of what lies ahead: a shared vision of unforgettable moments and a reflection of our collective drive to succeed in every challenge 2025 has in store.

Thank you to everyone who joined us at the Acacia Hotel Davao for an evening of inspiration and celebration. Here's to a year of new opportunities and achievements!

Let's take a look back at last weekend's party.

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