How social media marketing can help you retain customers

OABPO Blog Team Published on November 19, 2013

social-media-marketing
Marketing experts the world over have held for quite some time that customer retention is arguablyย more important than finding and making new customers. Since social media marketing is influential in boosting customer loyalty, venturing into this virtually free, interactive, and digital form of promoting your goods might just be the solution if you’re having a hard time maintaining a consumer base.

The customer service connection

Customer service is seen as one way to retain customers, but you might be surprised to know that modern customer service relies on social media to achieve an added function, which is customer retention.

Customer service representatives now go beyond traditional means of letting the public reach them. Today, people can bring concerns to the Facebook and Twitter accounts of a brand, as companies are stationing representatives on these platforms aside from the ones they put on the phone lines. Why? It’s because recent trends reveal that the public wants various ways of contacting a company, and social media is the channel they find most convenient. The trends also show that for most people, having multiple contacting channels, including social media, defines good customer service, which is a determining factor for them to keep coming back to a brand.

In essence, just by having social media on your list of customer-to-business communication channels, you already market your company as a reliable and reachable brand.

Social media marketing as your core

social-media-marketing-chat-icons

Even if integrating social media with customer service lures consumers to your products and services, you still shouldn’t abandon traditional marketing strategies. Customer service should only be a single marketing tool within your overall online marketing strategy.

Social networking helps you stay informed not just about the behavior of your market, but also about the development of the industry you’re in. Sites like LinkedIn let you to collaborate with professionals in your field, stay updated about competition, and find qualified possible colleagues. From the information you can gather from social media, you can construct effective marketing plans.

Above its network-building powers, however, social media creates your business reputation. On Facebook, the number of ‘Likes’ you have on your brand’s page can impact the number of potential sales you can make. Facebook users wouldn t likely join your page if they’re not interested in your product, right? Moreover, you can be positive that your “Likers” are qualified leads.

Another trend to note is that social networks can dictate consumer behavior and influence purchasing decisions. Top social networks sway the most shoppers into spending, and they shell out 20% to 40% more money on social media than they do on other Internet marketing platforms.

With how social media marketing is navigating sales trends, it might be the next major marketing avenue. Knowing how the platform works can give you an advantage against your competitors, build your brand’s image, monitor your market, and keep your consumers loyal. The best part about this is that it is virtually free.

Join us on facebook
Open Access BPO Yesterday
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ๐˜€ ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—ง๐—ฒ๐—ฎ๐—บ ๐——๐˜†๐—ป๐—ฎ๐—บ๐—ถ๐—ฐ๐˜€

Open Access BPO Manila recently hosted ๐ˆ๐ฆ๐ฉ๐ซ๐จ๐ฏ ๐๐ฅ๐š๐ฒ ๐‹๐š๐› on March 28th, bringing new experiences to its workforce.

This engaging session provided a hands-on experience designed to cultivate collaboration, creative problem-solving, and stronger communication skills among team members. By exploring the fundamentals of improvisation in a supportive environment, participants enhanced their adaptability and teamwork abilities โ€“ qualities crucial for effective partnerships and workplace harmony.

This initiative underscores Open Access BPO's commitment to fostering a dynamic and people-centric work culture, ultimately benefiting our partners through more cohesive and innovative service delivery.

#WeSpeakYourLanguage
Open Access BPO 2 days ago
Ready to elevate your brand? Open Access BPO empowers you to unlock new opportunities and achieve scalable growth.

From customer support to back-office solutions, we're your partner in expansion.

#WeSpeakYourLanguage
Open Access BPO 8 days ago
Call center managers are responsible for keeping operations running smoothly.
This means they also have to take note of the usual issues they need to keep at bay.

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐Ÿฐ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ๐˜€ ๐˜๐—ต๐—ฎ๐˜ #๐—–๐—ฎ๐—น๐—น๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ๐˜€ ๐—บ๐˜‚๐˜€๐˜ ๐—ณ๐—ฎ๐—ฐ๐—ฒ: https://buff.ly/CCAZeNL

---------
Our industry expertise and the skilled workforce enable us to create exceptional experiences for your customers.

Call us today and let's start building the best team for your brand:
https://buff.ly/zQqgKkw

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #outsourcing
Open Access BPO 9 days ago
The Holy Week is a time to renew our faith and find peace in reflection.

If youโ€™re traveling to be with family or friends or venturing on a pilgrimage, do so with patience and caution.

Let's extend care not just to our loved ones but also to everyone we share the road with. May your journey be safe, and may this season bring you clarity and renewal.

#WeSpeakYourLanguage
#OABPOholidays #HolyWeek
#MahalNaAraw #HolyWeek2025
Open Access BPO 9 days ago
Given the substantial complexities of staff and project management, it is understandable that numerous team leaders underachieve or fail upon assuming this role.

๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐—ฐ๐˜‚๐—น๐˜๐—ถ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐˜€๐—ฒ #๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ among your #CustomerService team leaders: https://buff.ly/9BhNb6G

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Invest in your leaders, elevate your #CustomerSatisfaction.

For a #LeadershipDevelopment program that ensures high-quality #CustomerExperience and drives tangible business results: https://buff.ly/cAnQNot

#WeSpeakYourLanguage
Open Access BPO 9 days ago
Improving on your #CustomerExperience can be just as simple as #outsourcing to a #CallCenter.

But is it really worth it? How can an outsourced call center upgrade your CX strategy?

Learn all of that and more in our latest blog: https://buff.ly/lSMmCDo

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Open Access BPO is your trusted partner to see your #CX strategy through.

Partner with us today: https://buff.ly/cAnQNot

#WeSpeakYourLanguage
#OutsourcingCX #CallCenterCX
#CustomerExperienceOutsourcing
#BPOCustomerService