How multi-channeled customer service makes people switch brands

OABPO Blog Team Published on August 29, 2014

How multi-channeled customer service makes people switch brands- Open Access BPO--
Businesses embrace the multi-channeling trend to be able to keep up with the evolving demands of their modern customers who are getting more tech-savvy every day. This is even more prevalent in the customer service outsourcing industry where solutions are no longer limited to call center services, but rather supplemented by non-voice processes delivered through web-based tools.

Once you have live chat, email, and social media tools in place to assist customers no matter the platform they choose, you might expect stronger ties with your consumer base. What you may get, however, is the opposite.

Multi-channeling has been observed to be causing customer attrition: people are prompted to switch brands after the one they originally embraced had implemented digital and social customer service.

A particular article by Marketing Weekย reported that brands can lose as much as 53% of their customers to competing businesses due to their unimpressive customer service delivery via digital channels. Customers from all over the world were also asked to rate their satisfaction with web-based customer service, and surprisingly, markets where Internet penetration is among the highest (UK and Japan) ranked digital customer support the lowest.

The problem is in your execution

Before concluding that multi-channeled customer service is ineffective, think why British and Japanese customers are the most unsatisfied with digital customer service platforms. Consumers in those countries are so adept with the latest digital innovations that they have high expectations from every organization that ventures their customer support function into the digital realm.

How multi-channeled customer service makes people switch brands- Open Access BPO
So, if your way of delivering service through your new platforms doesn’t match with how people expect to receive assistance, they get put off.
Another problem with some companies is that they get overly ambitious with their multi-channeling project. Once they have new channels installed, they tend to shun traditional means of contact, like the phone, when in truth, the majority of their audience still prefers this over new web-based tools when settling customer issues. The same study published by Marketing Watch even said that 81% of customers still turn to the phone when they have product-related problems.

Fine-tuning channels

The key to effective multi-channeling of your customer service function is knowing the right platform to use and delivering assistance according to how customers expect to receive the service.

How multi-channeled customer service makes people switch brands- Open Access BPO-

For example, on Twitter where exchanges are limited to 140 characters, customers expect brief, straightforward answers when they ask a question via tweets. Promptness is likewise expected from live chat, while email is often used by people who want comprehensive explanations to their problems. Find out which among the common digital tools are most preferred by your buying public, and concentrate your approach there.

You should also make the transition smooth, but before doing that, see if a transition is truly in order. Just because there’s a high demand for SMS customer service doesn’t mean that you should put all your efforts into that channel and let go of old ones like your call center. Know if people only want additional platforms or if they want to completely replace traditional modes of communication. And to benefit from the full potential of your newly acquired digital tools, make sure that your customers are aware of these new platforms as well as how they are used.

Customer service will continue evolving along with customer demands. Wise businesses should be able to anticipate those developments and act upon those appropriately in order to stay afloat in the ever-changing global business landscape.

Join us on facebook
Open Access BPO 6 days ago
The holiday season is a double-edged sword for businesses. On one hand, itโ€™s a golden opportunity to boost sales. On the other, itโ€™s a daunting challenge to maintain exceptional #CustomerService amid the surge in inquiries and heightened expectations.

But fear not, brands, big or small! We know how to elevate your customer service game this holiday season: https://buff.ly/3OreCax

----------
You don't have to face the holiday rush alone.
Partner with a trusted #CustomerSupport call center that's powered the success of industry giants: https://buff.ly/40NMcP9

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #CustomerExperience
Open Access BPO 6 days ago
๐——๐—ฎ๐˜ƒ๐—ฎ๐—ผ is one of today's leading #BPO destinations, contributing to the #๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐ž๐ฌ' distinction as a premier player in the global #outsourcing scene. The city's economic strength proves its capacity to host rich #offshoring investments.

Its provincial rates, coupled with a population of highly skilled professionals make #Davao an ideal budget-friendly option for English language #BackOffice solutions.

Fuel your ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก with ๐œ๐จ๐ฌ๐ญ-๐ž๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž ๐›๐š๐œ๐ค ๐จ๐Ÿ๐Ÿ๐ข๐œ๐ž ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ delivered from ๐Ž๐ฉ๐ž๐ง ๐€๐œ๐œ๐ž๐ฌ๐ฌ ๐๐๐Ž ๐ƒ๐š๐ฏ๐š๐จ: https://buff.ly/3AMLpDq

----------
๐„๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ž ๐Ž๐ฉ๐ž๐ง ๐€๐œ๐œ๐ž๐ฌ๐ฌ ๐๐๐Ž
โ€ข Our Solutions: https://buff.ly/3YMscKj
โ€ข Our Other Locations: https://buff.ly/4evCh41

#WeSpeakYourLanguage
Open Access BPO 7 days ago
๐—˜๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—น๐—ผ๐˜€๐—ฒ ๐—ฎ ๐˜€๐˜๐—ฎ๐—ด๐—ด๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด $๐Ÿฐ๐Ÿด ๐—ฏ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—ณ๐—ฟ๐—ฎ๐˜‚๐—ฑ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜†๐—ฒ๐—ฎ๐—ฟ.
And this loss is expected to grow annually unless online retailers make a significant move to strengthen their #DataSecurity strategies.

๐—›๐—ผ๐˜„ ๐—ฐ๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜๐—ต๐—ถ๐˜€ ๐˜๐—ต๐—ฟ๐—ฒ๐—ฎ๐˜?

๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐—ฏ๐˜† ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐—ณ๐˜†๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ธ๐—ถ๐—ป๐—ฑ๐˜€ ๐—ผ๐—ณ ๐—ณ๐—ฟ๐—ฎ๐˜‚๐—ฑ ๐˜๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ๐—ป ๐—ผ๐—ป๐—น๐—ถ๐—ป๐—ฒ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐—น๐—ถ๐—ธ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€:
https://buff.ly/4hOEN8y

---------
For secure #outsourcing services trusted by global brands, elevate your business.
Contact us today: https://buff.ly/4fKNQpa

#WeSpeakYourLanguage
#InformationSecurity #InfoSec
#InternationalFraudAwarenessWeek
#FraudDetection #FraudAwarenessWeek
Open Access BPO 9 days ago
๐—˜๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜€๐˜๐—ฎ๐—ป๐˜๐—น๐˜† ๐—ผ๐—ป ๐—ด๐˜‚๐—ฎ๐—ฟ๐—ฑ ๐—ฎ๐—ด๐—ฎ๐—ถ๐—ป๐˜€๐˜ ๐—ณ๐—ฟ๐—ฎ๐˜‚๐—ฑ๐˜€๐˜๐—ฒ๐—ฟ๐˜€. ๐—ช๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐˜€๐—ฎ๐—ณ๐—ฒ๐˜๐˜† ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ต๐—ฎ๐—ป๐—ด๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฎ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ, ๐˜๐—ต๐—ฒ๐˜† ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฏ๐—ฒ!

While internal security measures are crucial, there's strength in numbers.
Luckily, you don't have to face them alone.

#CallCenter outsourcing can be your secret weapon in the fight against these criminals.

Here's how #CallCenter outsourcing can be your reinforcement against these criminals: https://buff.ly/3Z0GZCa

----------
Partner with an #outsourcing partner that keeps #InfoSec a top priority alongside great #CustomerExperience: https://buff.ly/3YYV970

#WeSpeakYourLanguage
#InformationSecurity #InfoSec
#InternationalFraudAwarenessWeek
#FraudDetection #FraudAwarenessWeek
Open Access BPO 9 days ago
It's crucial to meet your customers' expectations, but sometimes unforeseen circumstances can get in the way.

Here's a quick guide on how to handle those challenging moments and come out stronger with our #CustomerSupport strategy: https://buff.ly/3O7gYLa

----------
Let's turn mishaps into opportunities: https://buff.ly/3O26Bsc

#WeSpeakYourLanguage
#CustomerExperience #CX #CSat
Open Access BPO 9 days ago
A positive word-of-mouth isn't the only benefit that #CustomerService has with your marketing.

It's a bit more complex than that, to be honest, but our blog can guide you through it all: https://buff.ly/3YZom1B

----------
Entrust your #outsourcing needs to a company that not only upholds your brand's message but propels you towards success.

Discover how we align with your vision: https://buff.ly/3UKZHLC

#WeSpeakYourLanguage