How does content moderation work?

OABPO Blog Team Published on February 12, 2014 Last updated on June 7, 2021

Content moderation is the practice of monitoring and filtering user-generated content submitted to your website.

It works in many ways, with each of them depending on the type of content being moderated and the type of moderation being carried out. It ensures that the text and image content posted on your site, forum, or social media profiles are free from negative opinions, fraudulent claims, and unverified information that can damage your reputation and your relationship with your demographic.

This service helps promote order in your online community and ensures that every bit of information follows the posting guidelines you implement.

What kinds of content are moderated?

orange open file cabinet in middle of gray closed cabinets depiction content moderation

Any type of content that is allowed on your website can be subjected to moderation. You can moderate everything from images and videos to text content in the form of comments. Of course, it depends on whether you want each post to be filtered or if you only want a certain type of content to undergo moderation.

For images, your moderator can check if the submission passes your quality standards โ€” if its subject is appropriate to your audience, or if it contains the metadata and caption you require. These same rules may apply to video submissions, but the process here can be more technical and complex. Video moderation may involve audio quality assurance, transcription, and redundancy checking.

For comments, you can use tools or filters to detect banned words and put flagged comments up for editing, approval, or rejection. Text submissions should also be reviewed for accuracy and sensibility to prevent potential law violations, cyberbullying incidents, and damage to your brand’s image.

What are the types of content moderation?

The two most common types are pre-moderation and post-moderation. With pre-moderation, every submission goes through your staff first before it gets published on your site, ensuring that nothing undesirable becomes visible on your public pages. While this is a popular choice for websites that want better control over their visitors’ activities, many users find pre-moderation detrimental to the social interactions within an online community for the delay it causes.

On the other hand, post-moderation allows interactions to be instant and conversational, which Internet citizens prefer, but the better user experience it brings may come at the expense of the website’s security and quality. That’s why some community managers who let submissions be posted before getting reviewed implement reactive and distributed moderation alongside their post-moderating practice. What they do is that they permit users to report violators or bury offensive content. In Internet speak, reactive and distributed moderation is known as “downvote” or “thumbs down.”

Who needs content moderation?

content moderation agents with a headache surrounded by piles of paper in the dark BPO office

While content should be moderated in every website that welcomes submissions, those with a child-friendly image and those whose topics can stir defamation from contributors need moderation even more. Celebrity websites where bashing is common should employ a content moderator to protect the interest of the people they write about. Moderating content also saves you from possible legal problems from people who felt their intellectual rights were infringed by posts you failed to monitor.

If you publish time-sensitive content like news or opinionated ones like product reviews, pre-moderation is ideal for you. But if you manage a massive community where user-generated content should be seen in real-time, post-moderation might work best. Hiring a content moderation team shouldn’t even be a question; it should be a must. Without a moderation scheme in place, you are putting your website at risk of abuse and legal violations.

Still unsure what kind of content moderation your brand needs? As a full-suite outsourcing firm, Open Access BPO provides content moderation services that evaluate text and multimedia content for your website or social media to help you maintain a pristine online reputation. Contact us today to learn more about what we can do for your business.

Join us on facebook
Open Access BPO 2 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ๐˜€ ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—ง๐—ฒ๐—ฎ๐—บ ๐——๐˜†๐—ป๐—ฎ๐—บ๐—ถ๐—ฐ๐˜€

Open Access BPO Manila recently hosted ๐ˆ๐ฆ๐ฉ๐ซ๐จ๐ฏ ๐๐ฅ๐š๐ฒ ๐‹๐š๐› on March 28th, bringing new experiences to its workforce.

This engaging session provided a hands-on experience designed to cultivate collaboration, creative problem-solving, and stronger communication skills among team members. By exploring the fundamentals of improvisation in a supportive environment, participants enhanced their adaptability and teamwork abilities โ€“ qualities crucial for effective partnerships and workplace harmony.

This initiative underscores Open Access BPO's commitment to fostering a dynamic and people-centric work culture, ultimately benefiting our partners through more cohesive and innovative service delivery.

#WeSpeakYourLanguage
Open Access BPO 3 days ago
Ready to elevate your brand? Open Access BPO empowers you to unlock new opportunities and achieve scalable growth.

From customer support to back-office solutions, we're your partner in expansion.

#WeSpeakYourLanguage
Open Access BPO 8 days ago
Call center managers are responsible for keeping operations running smoothly.
This means they also have to take note of the usual issues they need to keep at bay.

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐Ÿฐ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ๐˜€ ๐˜๐—ต๐—ฎ๐˜ #๐—–๐—ฎ๐—น๐—น๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ๐˜€ ๐—บ๐˜‚๐˜€๐˜ ๐—ณ๐—ฎ๐—ฐ๐—ฒ: https://buff.ly/CCAZeNL

---------
Our industry expertise and the skilled workforce enable us to create exceptional experiences for your customers.

Call us today and let's start building the best team for your brand:
https://buff.ly/zQqgKkw

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #outsourcing
Open Access BPO 9 days ago
The Holy Week is a time to renew our faith and find peace in reflection.

If youโ€™re traveling to be with family or friends or venturing on a pilgrimage, do so with patience and caution.

Let's extend care not just to our loved ones but also to everyone we share the road with. May your journey be safe, and may this season bring you clarity and renewal.

#WeSpeakYourLanguage
#OABPOholidays #HolyWeek
#MahalNaAraw #HolyWeek2025
Open Access BPO 9 days ago
Given the substantial complexities of staff and project management, it is understandable that numerous team leaders underachieve or fail upon assuming this role.

๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐—ฐ๐˜‚๐—น๐˜๐—ถ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐˜€๐—ฒ #๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ among your #CustomerService team leaders: https://buff.ly/9BhNb6G

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Invest in your leaders, elevate your #CustomerSatisfaction.

For a #LeadershipDevelopment program that ensures high-quality #CustomerExperience and drives tangible business results: https://buff.ly/cAnQNot

#WeSpeakYourLanguage
Open Access BPO 9 days ago
Improving on your #CustomerExperience can be just as simple as #outsourcing to a #CallCenter.

But is it really worth it? How can an outsourced call center upgrade your CX strategy?

Learn all of that and more in our latest blog: https://buff.ly/lSMmCDo

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Open Access BPO is your trusted partner to see your #CX strategy through.

Partner with us today: https://buff.ly/cAnQNot

#WeSpeakYourLanguage
#OutsourcingCX #CallCenterCX
#CustomerExperienceOutsourcing
#BPOCustomerService