Customer satisfaction doesn’t always grow into loyalty

Faith Ocampo Published on March 20, 2017

bored woman in red using landline phone looking away

Just because your customers are satisfied with your brand’s services doesn’t mean they’re going to stick around. Chances are, they’re constantly on the lookout for a company that trumps you in every way.

That’s the hurtful reality, but confronting it head-on will make you grow.
Almost every brand out there advocates and aims for customer satisfaction. To gain customers’ approval, they work hard to get everything right: from omnichannel customer support and digital marketing, to perfecting the consumers’ in-store experience.
But times have changed, and these efforts are no longer enough. In a competitive and continuously changing business landscape, brands must do more than this to make themselves stand out.

Satisfaction won’t keep customers coming back.

frustrated tired businessman looking at phone

Satisfaction is merely the minimum standard of the ideal customer experience. Sure, customers want a hassle-free journey, but this is only their most basic requirement. Most consumers automatically assume that today’s brands—regardless of the industry they’re in—would provide them various customer service channels and solve their issues efficiently. In short, exemplary performance is something that customers expect, not want, from brands.
These growing and changing consumer expectations are largely a result of the spread of tech devices and Internet connectivity. Mobile gadgets allowed everyone to be constantly online, and this shoved us all toward the age of the modern consumer. With limitless access to brand-related information, consumers have become more empowered. They’re now more discerning when it comes to choosing the businesses they’d buy from.

From satisfaction to loyalty

Customer satisfaction doesn’t always forge customer loyalty. To build lasting relationships with your customers, you must evoke positive emotions from them. And it not only entails providing their needs, it also requires making them happy and exceeding their expectations.
This is the secret behind the world’s most successful brands. They focus on cultivating loyalty, and what they get in return is an army of word-of-mouth marketers and repeat purchasers. Indeed, as many as 74% of consumers say they rely on word-of-mouth referrals in making purchasing decisions, and 58% of consumers go out of their way to share with others the positive customer experience they had with a company.

Building an emotional connection with customers

smiling diligent call center rep talking to customer holding folder

The brands that customers truly love are those that make them feel special. The positive emotions they associate with a brand are a result of a series of equally delightful experiences. Here are some ways to build emotion-based customer relationships:

•     Exceed your customers’ expectations, and use data to individualize their experience.

Through an omnichannel customer service strategy, you’ll be able to gather plenty of data about your target market. Use them to personalize the customer experience and make it more memorable.

•     Instead of targeting efficiency, shift call center agents’ focus to empathy.

Measure agents’ performance based on the quality of their interactions with customers. Veer away from purely quantitative performance indicators such as average handling time.

•     Be as creative as you can be in solving customer issues.

Give your contact center agents the power to make decisions that best suit a customer’s situation. Encourage them to be as creative and resourceful as they can be. This will help you create a memorable customer experience.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 0 hour ago
China is the second-largest consumer market in the world. However, its strict business protocols make it difficult for many foreign brands to establish a local presence in the region.

Open Access BPO 𝗫𝗶𝗮𝗺𝗲𝗻 enables businesses to penetrate and thrive in the billion-strong Chinese global market.

Our expanding campus in Xiamen offers #CustomerSupport in Chinese dialects including Mandarin, Hokkien, and Cantonese.

𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗱 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝗰𝗹𝗶𝗲𝗻𝘁-𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀: https://buff.ly/40X5IZC

----------
𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢
• Our Solutions: https://buff.ly/4eHH16N
• Our Other Locations: https://buff.ly/40Yx1mv

#WeSpeakYourLanguage
Open Access BPO Yesterday
Open Access BPO has officially launched OACIS, its very own coaching tool designed to introduce new paths to employee improvement. With how comprehensive the tool is, expectations are high for how transformative it can be.

Learn more about OACIS here: https://buff.ly/3YYqi9h

----------
We're committed to continuous improvement, striving to deliver exceptional service to our partners and their customers.

Learn more about how we can help your business thrive, please reach out to our team: OpenAccessBPO.com

#WeSpeakYourLanguage
#EmployeeManagement #SkillsTraining
#EmployeeExperience #TalentDevelopment
Open Access BPO 7 days ago
The holiday season is a double-edged sword for businesses. On one hand, it’s a golden opportunity to boost sales. On the other, it’s a daunting challenge to maintain exceptional #CustomerService amid the surge in inquiries and heightened expectations.

But fear not, brands, big or small! We know how to elevate your customer service game this holiday season: https://buff.ly/3OreCax

----------
You don't have to face the holiday rush alone.
Partner with a trusted #CustomerSupport call center that's powered the success of industry giants: https://buff.ly/40NMcP9

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #CustomerExperience
Open Access BPO 7 days ago
𝗗𝗮𝘃𝗮𝗼 is one of today's leading #BPO destinations, contributing to the #𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬' distinction as a premier player in the global #outsourcing scene. The city's economic strength proves its capacity to host rich #offshoring investments.

Its provincial rates, coupled with a population of highly skilled professionals make #Davao an ideal budget-friendly option for English language #BackOffice solutions.

Fuel your 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 with 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐛𝐚𝐜𝐤 𝐨𝐟𝐟𝐢𝐜𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 delivered from 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 𝐃𝐚𝐯𝐚𝐨: https://buff.ly/3AMLpDq

----------
𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎
• Our Solutions: https://buff.ly/3YMscKj
• Our Other Locations: https://buff.ly/4evCh41

#WeSpeakYourLanguage
Open Access BPO 8 days ago
𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗹𝗼𝘀𝗲 𝗮 𝘀𝘁𝗮𝗴𝗴𝗲𝗿𝗶𝗻𝗴 $𝟰𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝘁𝗼 𝗳𝗿𝗮𝘂𝗱 𝗲𝘃𝗲𝗿𝘆 𝘆𝗲𝗮𝗿.
And this loss is expected to grow annually unless online retailers make a significant move to strengthen their #DataSecurity strategies.

𝗛𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝘁𝗵𝗿𝗲𝗮𝘁?

𝗦𝘁𝗮𝗿𝘁 𝗯𝘆 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗸𝗶𝗻𝗱𝘀 𝗼𝗳 𝗳𝗿𝗮𝘂𝗱 𝘁𝗵𝗮𝘁 𝘁𝗵𝗿𝗲𝗮𝘁𝗲𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿𝘀:
https://buff.ly/4hOEN8y

---------
For secure #outsourcing services trusted by global brands, elevate your business.
Contact us today: https://buff.ly/4fKNQpa

#WeSpeakYourLanguage
#InformationSecurity #InfoSec
#InternationalFraudAwarenessWeek
#FraudDetection #FraudAwarenessWeek
Open Access BPO 10 days ago
𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗼𝗻 𝗴𝘂𝗮𝗿𝗱 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗳𝗿𝗮𝘂𝗱𝘀𝘁𝗲𝗿𝘀. 𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝘀𝗮𝗳𝗲𝘁𝘆 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗮𝗹𝗮𝗻𝗰𝗲, 𝘁𝗵𝗲𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲!

While internal security measures are crucial, there's strength in numbers.
Luckily, you don't have to face them alone.

#CallCenter outsourcing can be your secret weapon in the fight against these criminals.

Here's how #CallCenter outsourcing can be your reinforcement against these criminals: https://buff.ly/3Z0GZCa

----------
Partner with an #outsourcing partner that keeps #InfoSec a top priority alongside great #CustomerExperience: https://buff.ly/3YYV970

#WeSpeakYourLanguage
#InformationSecurity #InfoSec
#InternationalFraudAwarenessWeek
#FraudDetection #FraudAwarenessWeek