7 Useful Insights You Can Gain From Call Center Agents

Faith Ocampo Published on December 16, 2016 Last updated on January 4, 2023

Your frontline customer service teams possess deep knowledge about your customers, internal processes, and business strategies. But are you capturing their insights?

call center team leader discussing work with customer service agent

If we’re going to be honest about it, most organizations still exclude their employees from their decision making processes. It’s often because their culture prevents top executives and employees from communicating with one another. This kind of environment impedes progress, as it blocks information flow and encourages silos or isolated departments.

Additionally, most business leaders don’t realize that their call center reps are perfectly positioned to capture consumer insights. As the ones who directly talk to your customers, they’re likely to recognize patterns or trends regarding people’s wants and needs. Having access to this information will enable you to improve your customer service and marketing approaches.

Aside from this, here are seven other valuable insights you can gain from your support agents.

  1. Recurring Issues

    call center team leader assisting customer service agent

    Getting the same complaints from multiple customers can spell disaster for your business. Left unwatched, this can ruin the customer experience and even your overall reputation.

    Recurring issues could be a sign of alarming problems such as defective products or weak customer support. By seeking help from your employees, you can keep track of and monitor persistent customer complaints. This way, you can quickly find ways to eliminate the problem’s root cause.

  2. Consumer Expectations

    Businesses operate in a fast-changing landscape, where customers’ expectations, needs, and preferences rapidly shift. If you want to gain a competitive advantage, you must stay attuned to the voice of the customer and make it the center of your organization.

    Your frontline customer support reps can help you understand consumer insights. They can tell you what customers truly want and give you ideas on how to formulate data-driven marketing approaches.

  3. Common Queries from Customers

    call center leader listening in watching customer service agent with consumer

    Being able to anticipate people’s needs can help you build a hassle-free customer experience, which is what most consumers demand from today’s businesses. To do this, you need to look at the common questions customers usually raise and find ways to provide relevant answers right away.

    After compiling customers’ most common queries, you may include them in your self-service channels, such as your FAQs page or knowledge base.

  4. Customer Journey Pain Points

    Brands can nurture people’s loyalty by providing them a pain-free journey, which encompasses:

    • the moment they discover your products and services;
    • their interactions with customer service reps;
    • the purchasing phase; and
    • post-purchase support and marketing.

    All these phases must contribute something positive to the overall customer experience. To make this possible, you need to identify the problematic parts of the consumer journey through the help of your call center agents.

  5. Irrelevant Performance Metrics

    unsure call center agent looking confused at laptop

    It can be hard to define consumers’ exact standards for excellent customer service, but your employees may have an idea. Using the insights they gain from interacting with your clients, you can tweak your performance management system. Identify the metrics that aren’t aligned with your customers’ priorities and your business goals and focus on them. For instance, if customers value problem resolution more than the speed of transactions, you should prioritize first-call resolution over average handling time before streamlining your transaction processes.

  6. Weaknesses of your training program

    To deliver high-quality services, employees must be equipped with the right skills and knowledge. Training programs must thus be tailored to address the needs of your customer support agents. However, you can’t do this if you’re clueless about what they want to learn. Asking for employees’ inputs can also help you identify the program’s weaknesses, letting you find effective ways to improve your team’s performance.

  7. Inefficient internal processes

    call center team leader coaching customer experience agent

    Your employees’ performance may be negatively affected by rigid internal processes, lack of interdepartment communication, and other inefficient call center regulations. Make sure you’re aware of the process bottlenecks that may be slowing down your customer service. This way, you can re-organize your operations and smooth out workflows.

 

Read More

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 1 hour ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗠𝗮𝗻𝗶𝗹𝗮 𝗮𝗻𝗱 𝗗𝗮𝘃𝗮𝗼 𝗵𝗼𝘀𝘁𝗲𝗱 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹𝗲 𝗼𝗳 𝗶𝘁𝘀 𝗗𝗿𝗼𝗽 𝗜𝘁 𝗟𝗶𝗸𝗲 𝗜𝘁'𝘀 𝗛𝗼𝘁 𝘄𝗲𝗶𝗴𝗵𝘁 𝗹𝗼𝘀𝘀 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. | https://buff.ly/434ctKb

The three-month program saw employees engage in wellness sessions, regular weigh-ins, and receive expert weight loss guidance. The finale recognized and celebrated the remarkable transformations achieved by the participating employees.

The initiative underscores Open Access BPO's commitment to investing in the overall well-being of its employees and cultivating a positive and supportive company culture.

----------
Open Access BPO is dedicated to employee engagement and contributing to our team's growth, both professionally and personally.

Learn more about our company culture and commitment to our employees: https://buff.ly/4i34265

#WeSpeakYourLanguage
#DropItLikeItsHot #OABPODroppinIt
#OneForHealth #IdeaHubOABPO
Open Access BPO 6 days ago
Open Access BPO Taipei celebrated a decade of growth and success with a party event at the ILLUME Taipei Hotel.

The evening showcased our strong company culture, with games, delicious food, and a festive atmosphere.
We're proud of our team and excited for what the future holds!

#WeSpeakYourLanguage
#OABPOKickOff2025 #OABPOWanderlustBliss
#WanderlustBlissOABPO
Open Access BPO 6 days ago
𝗗𝗿𝗼𝗽 𝗜𝘁 𝗟𝗶𝗸𝗲 𝗜𝘁'𝘀 𝗛𝗼𝘁: 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗪𝗲𝗶𝗴𝗵𝘁 𝗟𝗼𝘀𝘀 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗖𝗿𝗼𝘄𝗻𝘀 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀

The Open Access BPO's weight loss challenge has officially come to a close after a successful three-month run.

The program, which included wellness sessions and regular weigh-ins, culminated in an awards ceremony celebrating the incredible achievements of our participants.

We're thrilled to announce and congratulate the five champions from our Manila and Davao offices who demonstrated remarkable dedication and commitment to their health and wellness journeys.

Open Access BPO is committed to employee well-being, and this weight loss challenge is a prime example. We regularly offer activities and programs like this to support our employees' personal and professional growth, fostering a healthy and supportive work environment.

We're proud of all participants and look forward to continuing to support their wellness journeys.

#WeSpeakYourLanguage
#DropItLikeItsHot #OABPODroppinIt
#OneForHealth #IdeaHubOABPO
Open Access BPO 6 days ago
This February, Open Access BPO joins the world in celebrating 𝗕𝗹𝗮𝗰𝗸 𝗛𝗶𝘀𝘁𝗼𝗿𝘆 𝗠𝗼𝗻𝘁𝗵.

We recognize the vital contributions of African-Americans who have shaped our world.

It's also a call for us all to learn from history, amplify Black voices, and take action against systemic racism.

#WeSpeakYourLanguage
#BlackHistoryMonth #BHM2025
#OABPOonBHM #BHM
Open Access BPO 8 days ago
Bringing people together, celebrating achievements, and building momentum for their 10th anniversary is the real highlight of 𝗪𝗮𝗻𝗱𝗲𝗿𝗹𝘂𝘀𝘁 𝗕𝗹𝗶𝘀𝘀: 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗣𝗮𝗿𝘁𝘆.

We're looking forward to being stronger together with our Davao teammates for another decade, but for now, here's a look back at what happened in last week's party: https://buff.ly/3CK1vyM

#WeSpeakYourLanguage
#OABPOKickOff2025 #OABPOWanderlustBliss
Open Access BPO 13 days ago
The Davao leg of our 𝗪𝗮𝗻𝗱𝗲𝗿𝗹𝘂𝘀𝘁 𝗕𝗹𝗶𝘀𝘀: 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗣𝗮𝗿𝘁𝘆 over the weekend was a celebration of what lies ahead: a shared vision of unforgettable moments and a reflection of our collective drive to succeed in every challenge 2025 has in store.

Thank you to everyone who joined us at the Acacia Hotel Davao for an evening of inspiration and celebration. Here's to a year of new opportunities and achievements!

Let's take a look back at last weekend's party.

#WeSpeakYourLanguage
#OABPOKickOff2025 #OABPOWanderlustBliss
#WanderlustBlissOABPO