6 Customer service tips for boosting self-service efficiency

Julie Pearl Published on February 16, 2015

two-women-amused-by-something-on-smartphone
Self-service customer support channels are undeniably a big help in easing out the delivery of assistance to today s modern customers, whose definitions of satisfaction and convenience are perched on online technology. Many companies can attest to their clients high demand for self-serving help desks in the forms of mobile apps, FAQ (frequently asked questions) pages, or CRM (customer relationship management) software accessible through their business site.

It was revealed, however, that not everyone who offers self-service options is able to do so successfully. Forrester revealed that although 72% of customers prefer to fix matters on their own, only 52% reported to find necessary information on the self-service channels of the brands they use. To know if you re doing self-service customer careย right, see if you’ve already applied the following customer service tips for improving your online support platform s efficiency.

1. Regularly update your knowledge base

businesswoman-reviewing-documents-for-encoding

This is definitely a must-do if you re giving support to users of electronic goods like smartphones and tablets, which always undergo upgrades. The periodical update should not be limited to user manuals and FAQ pages, though. With every change on your products, industry benchmark, or any trend related to your business, your past articles should be edited for accuracy or followed up with current details.

2. Incorporate your brand identity

superhero-in-smartphone

Like everything else on your website, your publicly accessible CRM tool should carry your branding, whether in its interface design or how you deliver answers.

3. Make it user-friendlyfemale-smartphone-user-amused

Self-service should make users feel empowered by how easily they can get the hang of the platform and get answers from there. You d only defeat the purpose of having this channel if customers would still be propelled to ask for assistance on how to use your app or navigate through the page. So, make important buttons visible, limit commands to just a few clicks, and make searching and sorting a breeze.

In a nutshell: Design the channel in a way that would make customers truly feel the self-service on your self-service platforms.

4. Ask for satisfaction ratings

middle-ages-businessman-rating-smartphone-app

How do you know if your ready-made solutions are really helpful? You can get the answer straight from the users by asking them to rate the service or each piece of information you publish. Aside from pointing out which articles need to be polished, rate buttons or scales can help you gauge the quality of your online support as a whole.

5. Base answers on actual inquiries

businessman-with-video-cinema-clapper

Your call center and other inbound support channels are great sources of what you should include in your FAQs. When your agents encounter the same types of queries often, consider having an answer to those questions on your CRM app. You can be more interactive and creative by asking your online community for submissions and votes on what inquiries should be tackled on a weekly or monthly post. Collate those questions and answer them through a rich media presentation or a video featuring an expert.

6. Optimize for multiple devices

smartphone-laptop-tablet

It s nice to have an ever-accessible database of answers on the web, but it would be so much better to let users access this via mobile or even when they’re offline. Give them the multichannel convenience by letting them choose between a webpage or an app that runs smoothly regardless of their operating system.

Allowing users to feel their way around a customer support platform is a standard for any self-service channel. Have you got all of these implemented on your platforms?

OABPO-Julie Author
As one of Open Access BPO's content writers, Julie Pearl shares her BPO knowledge through her blog posts, research papers, and other resources. She writes about outsourcing news and call center management tips and insights.
Join us on facebook
Open Access BPO 2 days ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ๐˜€ ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—ง๐—ฒ๐—ฎ๐—บ ๐——๐˜†๐—ป๐—ฎ๐—บ๐—ถ๐—ฐ๐˜€

Open Access BPO Manila recently hosted ๐ˆ๐ฆ๐ฉ๐ซ๐จ๐ฏ ๐๐ฅ๐š๐ฒ ๐‹๐š๐› on March 28th, bringing new experiences to its workforce.

This engaging session provided a hands-on experience designed to cultivate collaboration, creative problem-solving, and stronger communication skills among team members. By exploring the fundamentals of improvisation in a supportive environment, participants enhanced their adaptability and teamwork abilities โ€“ qualities crucial for effective partnerships and workplace harmony.

This initiative underscores Open Access BPO's commitment to fostering a dynamic and people-centric work culture, ultimately benefiting our partners through more cohesive and innovative service delivery.

#WeSpeakYourLanguage
Open Access BPO 3 days ago
Ready to elevate your brand? Open Access BPO empowers you to unlock new opportunities and achieve scalable growth.

From customer support to back-office solutions, we're your partner in expansion.

#WeSpeakYourLanguage
Open Access BPO 8 days ago
Call center managers are responsible for keeping operations running smoothly.
This means they also have to take note of the usual issues they need to keep at bay.

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐Ÿฐ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ๐˜€ ๐˜๐—ต๐—ฎ๐˜ #๐—–๐—ฎ๐—น๐—น๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ๐˜€ ๐—บ๐˜‚๐˜€๐˜ ๐—ณ๐—ฎ๐—ฐ๐—ฒ: https://buff.ly/CCAZeNL

---------
Our industry expertise and the skilled workforce enable us to create exceptional experiences for your customers.

Call us today and let's start building the best team for your brand:
https://buff.ly/zQqgKkw

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #outsourcing
Open Access BPO 9 days ago
The Holy Week is a time to renew our faith and find peace in reflection.

If youโ€™re traveling to be with family or friends or venturing on a pilgrimage, do so with patience and caution.

Let's extend care not just to our loved ones but also to everyone we share the road with. May your journey be safe, and may this season bring you clarity and renewal.

#WeSpeakYourLanguage
#OABPOholidays #HolyWeek
#MahalNaAraw #HolyWeek2025
Open Access BPO 9 days ago
Given the substantial complexities of staff and project management, it is understandable that numerous team leaders underachieve or fail upon assuming this role.

๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐—ฐ๐˜‚๐—น๐˜๐—ถ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐˜€๐—ฒ #๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ among your #CustomerService team leaders: https://buff.ly/9BhNb6G

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Invest in your leaders, elevate your #CustomerSatisfaction.

For a #LeadershipDevelopment program that ensures high-quality #CustomerExperience and drives tangible business results: https://buff.ly/cAnQNot

#WeSpeakYourLanguage
Open Access BPO 9 days ago
Improving on your #CustomerExperience can be just as simple as #outsourcing to a #CallCenter.

But is it really worth it? How can an outsourced call center upgrade your CX strategy?

Learn all of that and more in our latest blog: https://buff.ly/lSMmCDo

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Open Access BPO is your trusted partner to see your #CX strategy through.

Partner with us today: https://buff.ly/cAnQNot

#WeSpeakYourLanguage
#OutsourcingCX #CallCenterCX
#CustomerExperienceOutsourcing
#BPOCustomerService