5 Ways Your Business Can Be Sensitive to Customer Needs

OABPO Blog Team Published on September 16, 2014 Last updated on December 5, 2022

No matter how good the quality of your product or service is, people won’t buy it from you if they don’t think they need it.

And you can’t easily convince customers that you have something that they need if you didn’t invest in customer service solutions and marketing initiatives that can help you identify what your customers truly want from you.

Understanding customer needs is a prerequisite to a successful product launch. This knowledge allows your business to prove to prospective customers that buying from you is the right move. Aside from improved product development, your brand can also have better marketing communication strategies and wiser management decisions.

In order to prevent customer disengagement or failed marketing plans, here are five methods that can help your business have better knowledge of your customers’ needs:

  1. Put Yourself in Their Shoes

    caring businessman comforting customer hand
    Understanding customer needs requires you to relate with the experiences your customers go through when having contact with your business.

    These points of contact can create a lasting impression that can affect customer decisions. Observe your call center support services, sales presentations and meetings, marketing communications tools, and your customer service employees. Doing this can open your eyes to customer needs that you haven’t realized in the past.

  2. Conduct Customer Research

    woman delighted looking through magnifying lens
    Conducting customer research is a systematic way of equipping your business with a comprehensive view of your market’s needs. Statistical data can lead to solid conclusions about the purchasing population.

    When you conduct research, you don’t only get to acquaint with your customers; you also learn about the trends, analyses, and conclusions that other organizations may not have gathered beforehand.

  3. Gather Customer Feedback

    woman answering customer satisfaction form on phone
    Customer surveys can benefit you in two ways. First, by asking your customers about their opinions, you make them feel valued. Second, customer satisfaction surveys can reveal things that you may not be aware of yet, including management issues that are always exposed to customers.

    By asking your customers for feedback, you proactively eliminate the chances of these hidden errors affecting other customers in the future.

  4. Go to Social Media

    social media icons on tiny cubes
    Using social media as an avenue for tracking customer discussions and conversations about your products and those of competing brands can help you understand what can affect their purchasing decisions. Social media input is important because it reveals opinions that your customers find compelling enough to share with their circles.

  5. Maximize Your CRM System

    businessman holding out hand CRM tool icons
    Your customer relationship management (CRM) system serves as your database that provides essential information about your customers, including their past interactions with your businesses, which can help you understand their needs. Observe patterns and trends of your customers’ purchasing behaviors.

    Are there specific factors that contributed to an increase in sales? CRM systems do not only let you know your customers’ preferences; they give you data to assess your services or performance delivery.

To better understand what your customers truly need, you must pay attention to what they say whenever they are in contact with your business. The measures above can let you have a better grasp of your target market’s expectations. Understanding customer needs can lead you to very promising results. Aside from customer loyalty, you will also have a stronger reputation through referrals and recommendations from satisfied customers.

For the rest of your more specific business needs, Open Access BPO is here to help you translate customer research into ROI, brand loyalty, and more. We offer multichannel call center, content moderation, and back office solutions for businesses of any size. Contact us to learn more.

 

Read More

Join us on facebook
Open Access BPO 6 days ago
The holiday season is a double-edged sword for businesses. On one hand, it’s a golden opportunity to boost sales. On the other, it’s a daunting challenge to maintain exceptional #CustomerService amid the surge in inquiries and heightened expectations.

But fear not, brands, big or small! We know how to elevate your customer service game this holiday season: https://buff.ly/3OreCax

----------
You don't have to face the holiday rush alone.
Partner with a trusted #CustomerSupport call center that's powered the success of industry giants: https://buff.ly/40NMcP9

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #CustomerExperience
Open Access BPO 6 days ago
𝗗𝗮𝘃𝗮𝗼 is one of today's leading #BPO destinations, contributing to the #𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬' distinction as a premier player in the global #outsourcing scene. The city's economic strength proves its capacity to host rich #offshoring investments.

Its provincial rates, coupled with a population of highly skilled professionals make #Davao an ideal budget-friendly option for English language #BackOffice solutions.

Fuel your 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 with 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐛𝐚𝐜𝐤 𝐨𝐟𝐟𝐢𝐜𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 delivered from 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 𝐃𝐚𝐯𝐚𝐨: https://buff.ly/3AMLpDq

----------
𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎
• Our Solutions: https://buff.ly/3YMscKj
• Our Other Locations: https://buff.ly/4evCh41

#WeSpeakYourLanguage
Open Access BPO 7 days ago
𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗹𝗼𝘀𝗲 𝗮 𝘀𝘁𝗮𝗴𝗴𝗲𝗿𝗶𝗻𝗴 $𝟰𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝘁𝗼 𝗳𝗿𝗮𝘂𝗱 𝗲𝘃𝗲𝗿𝘆 𝘆𝗲𝗮𝗿.
And this loss is expected to grow annually unless online retailers make a significant move to strengthen their #DataSecurity strategies.

𝗛𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝘁𝗵𝗿𝗲𝗮𝘁?

𝗦𝘁𝗮𝗿𝘁 𝗯𝘆 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗸𝗶𝗻𝗱𝘀 𝗼𝗳 𝗳𝗿𝗮𝘂𝗱 𝘁𝗵𝗮𝘁 𝘁𝗵𝗿𝗲𝗮𝘁𝗲𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿𝘀:
https://buff.ly/4hOEN8y

---------
For secure #outsourcing services trusted by global brands, elevate your business.
Contact us today: https://buff.ly/4fKNQpa

#WeSpeakYourLanguage
#InformationSecurity #InfoSec
#InternationalFraudAwarenessWeek
#FraudDetection #FraudAwarenessWeek
Open Access BPO 9 days ago
𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗼𝗻 𝗴𝘂𝗮𝗿𝗱 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗳𝗿𝗮𝘂𝗱𝘀𝘁𝗲𝗿𝘀. 𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝘀𝗮𝗳𝗲𝘁𝘆 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗮𝗹𝗮𝗻𝗰𝗲, 𝘁𝗵𝗲𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲!

While internal security measures are crucial, there's strength in numbers.
Luckily, you don't have to face them alone.

#CallCenter outsourcing can be your secret weapon in the fight against these criminals.

Here's how #CallCenter outsourcing can be your reinforcement against these criminals: https://buff.ly/3Z0GZCa

----------
Partner with an #outsourcing partner that keeps #InfoSec a top priority alongside great #CustomerExperience: https://buff.ly/3YYV970

#WeSpeakYourLanguage
#InformationSecurity #InfoSec
#InternationalFraudAwarenessWeek
#FraudDetection #FraudAwarenessWeek
Open Access BPO 9 days ago
It's crucial to meet your customers' expectations, but sometimes unforeseen circumstances can get in the way.

Here's a quick guide on how to handle those challenging moments and come out stronger with our #CustomerSupport strategy: https://buff.ly/3O7gYLa

----------
Let's turn mishaps into opportunities: https://buff.ly/3O26Bsc

#WeSpeakYourLanguage
#CustomerExperience #CX #CSat
Open Access BPO 9 days ago
A positive word-of-mouth isn't the only benefit that #CustomerService has with your marketing.

It's a bit more complex than that, to be honest, but our blog can guide you through it all: https://buff.ly/3YZom1B

----------
Entrust your #outsourcing needs to a company that not only upholds your brand's message but propels you towards success.

Discover how we align with your vision: https://buff.ly/3UKZHLC

#WeSpeakYourLanguage