5 Reasons SMS can be a great remarketing platform

Alistair Roque Published on April 14, 2015

business-team-using-smartphones-for-SMS-remarketing
The effectiveness of short messaging system (SMS) both as a marketing and customer service platform has become influential for several businesses that most customer engagement strategists now describe mobile marketing as an inevitable business move. Not only can text messages let businesses reach customers faster, they can also present a convenient and simple method of information dissemination.
Although many brands have successfully explored the marketing potential of SMS, only few businesses have consciously used this cost-effective communication tool for remarketing purposes. Retargeting customers who have previously expressed interest in your products or services is a crucial step that can play a major role in the conversion game.

Remarketing is basically your way of reconnecting with quality leads by pitching in efforts that can make them appreciate your products or services more. If this process becomes complicated or inconvenient for your customers, you’re not helping your business gain more conversions. If you’re thinking of where to take your sales reinforcement strategies, here are four reasons why SMS can be a good platform of choice:

1.     It demands fewer resources.

male-hands-holding-smartphone

SMS remarketing eliminates the need for desktop computers or Internet connection, making it easier for your customers to read your messages anytime. It s also less prone to language barriers, since modern tools can be used to modify messages according to their recipients preferences. Other than having an organized contact database and an efficient messaging program, you won t be needing costly resources that are otherwise used in voice-based remarketing.

2.     It lets your messages stay for a while.

asian-female-thinking-about-words-text-SMS

Unlike verbally communicated messages, text messages stay longer in your target audience s devices. Customers are likely to forget what you told them over the phone. Text messages, on the other hand, can be rechecked many times after they get sent as long as they aren t deleted. The challenge now is to make sure each promotional message you’re sending highlights a valuable information that will urge the recipients to keep it in their inbox.

3.     It causes less frustration.

blond-females-using-sms-smartphone-while-having-a-burger

Outbound sales pitches and calls often send a negative impression among customers. Telemarketers can be aggressive on the phone, and it usually takes great effort for customers to turn them down. Text messages are less annoying, since they don t really demand recipients to do anything other than read. Your prospects can read your messages and decide what to do next at their most convenient time. This means that your invitation to get to know your business better can be received and processed when your customer is ready.

4.     It allows greater sending frequency and volume.

smiling-girl-in-glasses-uwing-smartphone

If customers had to be reached several times, you definitely don’t want do it over the phone. Sending multiple text messages, as long as each message conveys a unique and valuable information, is more acceptable than calling your prospects every other day. This means that SMS can be a good communication tool when sending updates or time-limited offers. If your purpose is to educate your prospects while remarketing, then SMS would definitely be a promising platform.

Remarketing helps your business bring customers closer to your brand. This task only becomes problematic if you keep on using the same methods that your customers are trying to avoid. If you haven t considered SMS as a remarketing platform, the reasons above can guide you in deciding whether this mobile marketing strategy is compatible with your business or not.

Join us on facebook
Open Access BPO 3 hours ago
It's easy to focus on tech skills and language when hiring #CustomerSupport staff.
But are we missing those other qualities that truly make a #CustomerExperience exceptional?

What hidden talents separate a good agent from a great one?

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗯𝘂𝘁 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗵𝗮𝘁 #𝗪𝗼𝘄𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝘁𝗼 #𝗕𝗿𝗮𝗻𝗱𝗟𝗼𝘆𝗮𝗹𝘁𝘆: https://buff.ly/QGNxaJG

——————————
Our recruitment, training, and quality assurance best practices have helped transform our partners' #BrandExperience.

Contact us right now for heightened #CustomerExperience that sets your brand apart:
https://buff.ly/Y50WgZe

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer
Open Access BPO 2 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀 𝗜𝗺𝗽𝗿𝗼𝘃 𝗳𝗼𝗿 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗧𝗲𝗮𝗺 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀

Open Access BPO Manila recently hosted 𝐈𝐦𝐩𝐫𝐨𝐯 𝐏𝐥𝐚𝐲 𝐋𝐚𝐛 on March 28th, bringing new experiences to its workforce.

This engaging session provided a hands-on experience designed to cultivate collaboration, creative problem-solving, and stronger communication skills among team members. By exploring the fundamentals of improvisation in a supportive environment, participants enhanced their adaptability and teamwork abilities – qualities crucial for effective partnerships and workplace harmony.

This initiative underscores Open Access BPO's commitment to fostering a dynamic and people-centric work culture, ultimately benefiting our partners through more cohesive and innovative service delivery.

#WeSpeakYourLanguage
Open Access BPO 3 days ago
Ready to elevate your brand? Open Access BPO empowers you to unlock new opportunities and achieve scalable growth.

From customer support to back-office solutions, we're your partner in expansion.

#WeSpeakYourLanguage
Open Access BPO 9 days ago
Call center managers are responsible for keeping operations running smoothly.
This means they also have to take note of the usual issues they need to keep at bay.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟰 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 #𝗖𝗮𝗹𝗹𝗖𝗲𝗻𝘁𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗳𝗮𝗰𝗲: https://buff.ly/CCAZeNL

---------
Our industry expertise and the skilled workforce enable us to create exceptional experiences for your customers.

Call us today and let's start building the best team for your brand:
https://buff.ly/zQqgKkw

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #outsourcing
Open Access BPO 10 days ago
The Holy Week is a time to renew our faith and find peace in reflection.

If you’re traveling to be with family or friends or venturing on a pilgrimage, do so with patience and caution.

Let's extend care not just to our loved ones but also to everyone we share the road with. May your journey be safe, and may this season bring you clarity and renewal.

#WeSpeakYourLanguage
#OABPOholidays #HolyWeek
#MahalNaAraw #HolyWeek2025
Open Access BPO 10 days ago
Given the substantial complexities of staff and project management, it is understandable that numerous team leaders underachieve or fail upon assuming this role.

𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗰𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 #𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽𝗦𝗸𝗶𝗹𝗹𝘀 among your #CustomerService team leaders: https://buff.ly/9BhNb6G

——————————
Invest in your leaders, elevate your #CustomerSatisfaction.

For a #LeadershipDevelopment program that ensures high-quality #CustomerExperience and drives tangible business results: https://buff.ly/cAnQNot

#WeSpeakYourLanguage