5 Reasons customers abandon shopping carts on your e-commerce site

OABPO Blog Team Published on August 18, 2014

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO
Nothing is more frustrating for an e-commerce store owner who invested a lot in designing an effective digital marketing strategy than to see his site s shopping cart abandonment rate go through the roof. It s normal for customers to change their mind at the last minute before finishing the checkout process. But if quite a number of customers are abandoning their shopping carts and that number is not going down for the past few months, there must be something wrong that remains undetected.

The initial step in preventing future customers from abandoning their shopping carts in your e-commerce website is to unravel the reasons why you re experiencing this in the first place. Here are the top five reasons online stores lose their customers at the last step of purchasing:

1. They were presented with unexpected price spikes.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Price-Spike

When customers are faced with unexpected costs in the form of shipping fees, taxes, or any processing fees, their tight budget might force them to not continue the process. Others may feel cheated on, since these additional costs and charges should have been clear to them from the start of their purchasing experience.

2. They were just testing your site s checkout features.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Testing-features

Sometimes, cart abandonment is a normal part of a customer s buying cycle. First time buyers tend to add items to shopping carts, proceed to the next few steps, and then finally retreat when credit card or payment details are asked from them. This is most likely because they just want to see how the process goes. The good news is, if they liked what they saw, they may come back to your site and purchase later.

3. They found a cheaper item elsewhere.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Heaper

If they find your products too costly, it s normal for customers to go look for cheaper alternatives somewhere else. Sometimes, they may also choose to add items to shopping carts of multiple sites simultaneously just for the sake of price comparison.

4. They think you re making things complicated for them.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO--Complicated

The checkout procedure should be simple and quick for your customers. If you require them to fill out a lot of forms or register and create a membership account, before making an order, your customers may be discouraged to go further into the buying process.

5. They are not satisfied with your payment options and security features.

5-Reasons-customers-abandon-shopping-carts-on-your--e-commerce-site--Open-Access-BPO----

If the payment options you provide on your website are not convenient to your customers, they have no choice but to abandon their shopping carts. This usually happens when their credit or debit card is not listed on your accepted payment methods. Many customers also choose to end their buying process if they are unsure about the site s security features. Small and less known online stores often lose customers who are scared of phishing or being scammed.

If you are worried about the increasing shopping cart abandonment rate your e-commerce site is garnering lately, it s wise to take a look at these influencing factors before thinking of solutions. Once you are aware of the possible causes of abandonment, you can now devise commensurate action plans and work on preventing customers from abruptly ending their shopping experience.

Join us on facebook
Open Access BPO 7 hours ago
Today, we celebrate Eid al-Fitr, marking the end of a month of reflection, prayer, and community.

We at Open Access BPO extend our warmest wishes to everyone celebrating.
May this Eid bring you and your loved ones happiness, peace, and prosperity.
We hope you enjoy this special time with family and friends.

Eid Mubarak!

#WeSpeakYourLanguage
#OABPOholidays #EidAlFitr
#EidAlFitr2025
Open Access BPO 10 hours ago
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 #𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝗶𝗻𝘀𝗲𝗽𝗮𝗿𝗮𝗯𝗹𝗲.

These statistics, pooled from various surveys among customers, show why every business needs a team to screen, evaluate, and manage all online content to ensure your brand maintains a good online reputation: https://buff.ly/MpBUNv4

----------
Outsource your #ContentModeration needs to a trusted partner: https://buff.ly/PRIUd8B

#WeSpeakYourLanguage
Open Access BPO 20 hours ago
Open Access BPO 3 days ago
#CustomerLoyalty is a privilege businesses strive to achieve.
𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱?

Take a deep look at the stages of #CustomerLoyalty and see how you can shape your customer experience strategies and get your repeat buyers to continue supporting you: https://buff.ly/mNMdlGq

——————————
Let's create memorable #CustomerExperiences and keep your customers coming back for more: https://buff.ly/0mgDGzC

#WeSpeakYourLanguage
#CustomerService #CX #CustomerSupport
Open Access BPO 5 days ago
A customer-centric support culture is built on a lucid and compelling vision.
A well-articulated 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗺𝗮𝗻𝘁𝗿𝗮 is essential for bringing this vision to life, as it:

• Communicates the intended #CustomerExperience, fostering clarity and understanding.
• Standardizes agent interactions, ensuring consistent brand representation and customer engagement.

The following questions will facilitate the creation of a resonant customer service mantra: https://buff.ly/YMTI4r2

——————————
Get a reliable outsourcing #CX partner with empowered agents who can go the extra mile to deliver exceptional service: https://buff.ly/l4YDYb5

#WeSpeakYourLanguage
#CustomerService #CustomerSupport
#outsourcing
Open Access BPO 6 days ago
Revolutionize your customer service!
Learn how #improv theater fundamentals with its 𝘺𝘦𝘴, 𝘢𝘯𝘥 principle, can transform #CallCenter interactions into genuine, solution-oriented experiences.

Read all about it and learn how to boost agent adaptability, problem-solving skills, and #CustomerSatisfaction: https://buff.ly/CEbXLoS

——————————
At Open Access BPO, we train our teams to deeply understand customer needs and provide natural, solution-oriented interactions, fostering trust and satisfaction.

Experience the difference of genuine customer connection—click and contact our CX experts at https://buff.ly/027ww7m.

#WeSpeakYourLanguage
#CustomerService #CustomerExperience
#CustomerServiceTips #CX #CSat