5 Practices for a more organized digital marketing campaign

Faith Ocampo Published on September 14, 2015

organized-filed-colorful-folders
Just like in any other business endeavor, digital marketing requires strategy, dedication, and effective management in order for you to succeed. Knowing which practices can help your marketing campaign attract more conversions is mandatory. Whether you’re focusing on your social media content, email advertisements, or your paid online ads, it pays to have a systematic approach when managing your marketing resources.

In order to overcome distractions, save precious time, and secure sight of the bigger picture, you need to be more organized in implementing your digital marketing campaign. Here are some best practices that can make your marketing strategies more structured and organized:

1. Establish clear goals.

dart-on-bulls-eye

In any project, you need to know what exactly you want to achieve. Having a list of your short- and long-term goals can help you and your team have awareness of what success entails. It lets you know how far you are from achieving your goals and what needs to be done in order to adapt should you encounter difficulties along the way. Conversion goals can help you measure the success of each of your marketing campaign.

 

2. Analyze actions.

lightbulb-chalk-drawing-thumbs-up-businessmen

Every visitor action happening on your website or any marketing platform is most likely a result of a specific marketing effort. Most achievements are attained based on the goal you conceptualized and enticed your audience to pursue. Any improvement in terms of website traffic, impressions, or click-through rates must be analyzed and tracked in order for you to know what motivated each positive result to happen. Understanding your audience s behavior can help you become more in control of your success.

 

3. Outline your tasks.

sports-gameplan-chalk-board

Whether it’s in a form of a checklist, bullet list, or flow chart, you need to write down your marketing tasks and use the outline as a reminder and progress tracker. This will help you know whether you re falling behind a defined schedule or doing things just right on time. If you’re leading a team, task management and delegation are important responsibilities that can help you identify which teams are lagging behind and may be needing reinforcement.

 

4. Improve your processes.

green-pencil-sharepened

Not every action that you take will work for your campaign. You may not even get things right on your first attempt. This is because every marketing niche requires different resources and expertise. Hence, you need to face the challenge of trying out new strategies that you may be unfamiliar with and see which ones are giving you good results for each platform. Some processes may easily become outdated, and you need to keep up with the shift quickly.

 

5. Report success.

surprised-woman-covered-in-postit-notes

The only way to prove that a marketing campaign was successful is by showing actual and measurable results. Establishing a reporting system where results of every phase of your campaign will be broken down and visualized will force you to investigate every factor involved in your project. Making your team aware of these will not only encourage them to do better, but it will also entice them to take a more active role in suggesting ideas for improvement.

The road to digital marketing success starts with knowing which practices can lead you to your end goals. Making the habits above part of your system will make the execution of your campaign more organized. With things in their right order, you can manage your resources better, plan things out more effectively, and eventually achieve greater results.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 4 hours ago
Open Access BPO has officially launched OACIS, its very own coaching tool designed to introduce new paths to employee improvement. With how comprehensive the tool is, expectations are high for how transformative it can be.

Learn more about OACIS here: https://buff.ly/3YYqi9h

----------
We're committed to continuous improvement, striving to deliver exceptional service to our partners and their customers.

Learn more about how we can help your business thrive, please reach out to our team: OpenAccessBPO.com

#WeSpeakYourLanguage
#EmployeeManagement #SkillsTraining
#EmployeeExperience #TalentDevelopment
Open Access BPO 7 days ago
The holiday season is a double-edged sword for businesses. On one hand, it’s a golden opportunity to boost sales. On the other, it’s a daunting challenge to maintain exceptional #CustomerService amid the surge in inquiries and heightened expectations.

But fear not, brands, big or small! We know how to elevate your customer service game this holiday season: https://buff.ly/3OreCax

----------
You don't have to face the holiday rush alone.
Partner with a trusted #CustomerSupport call center that's powered the success of industry giants: https://buff.ly/40NMcP9

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#CustomerSatisfaction #CustomerExperience
Open Access BPO 7 days ago
𝗗𝗮𝘃𝗮𝗼 is one of today's leading #BPO destinations, contributing to the #𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬' distinction as a premier player in the global #outsourcing scene. The city's economic strength proves its capacity to host rich #offshoring investments.

Its provincial rates, coupled with a population of highly skilled professionals make #Davao an ideal budget-friendly option for English language #BackOffice solutions.

Fuel your 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 with 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐛𝐚𝐜𝐤 𝐨𝐟𝐟𝐢𝐜𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 delivered from 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 𝐃𝐚𝐯𝐚𝐨: https://buff.ly/3AMLpDq

----------
𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎
• Our Solutions: https://buff.ly/3YMscKj
• Our Other Locations: https://buff.ly/4evCh41

#WeSpeakYourLanguage
Open Access BPO 7 days ago
𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗹𝗼𝘀𝗲 𝗮 𝘀𝘁𝗮𝗴𝗴𝗲𝗿𝗶𝗻𝗴 $𝟰𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝘁𝗼 𝗳𝗿𝗮𝘂𝗱 𝗲𝘃𝗲𝗿𝘆 𝘆𝗲𝗮𝗿.
And this loss is expected to grow annually unless online retailers make a significant move to strengthen their #DataSecurity strategies.

𝗛𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝘁𝗵𝗿𝗲𝗮𝘁?

𝗦𝘁𝗮𝗿𝘁 𝗯𝘆 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗸𝗶𝗻𝗱𝘀 𝗼𝗳 𝗳𝗿𝗮𝘂𝗱 𝘁𝗵𝗮𝘁 𝘁𝗵𝗿𝗲𝗮𝘁𝗲𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿𝘀:
https://buff.ly/4hOEN8y

---------
For secure #outsourcing services trusted by global brands, elevate your business.
Contact us today: https://buff.ly/4fKNQpa

#WeSpeakYourLanguage
#InformationSecurity #InfoSec
#InternationalFraudAwarenessWeek
#FraudDetection #FraudAwarenessWeek
Open Access BPO 9 days ago
𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗼𝗻 𝗴𝘂𝗮𝗿𝗱 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗳𝗿𝗮𝘂𝗱𝘀𝘁𝗲𝗿𝘀. 𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝘀𝗮𝗳𝗲𝘁𝘆 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗮𝗹𝗮𝗻𝗰𝗲, 𝘁𝗵𝗲𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲!

While internal security measures are crucial, there's strength in numbers.
Luckily, you don't have to face them alone.

#CallCenter outsourcing can be your secret weapon in the fight against these criminals.

Here's how #CallCenter outsourcing can be your reinforcement against these criminals: https://buff.ly/3Z0GZCa

----------
Partner with an #outsourcing partner that keeps #InfoSec a top priority alongside great #CustomerExperience: https://buff.ly/3YYV970

#WeSpeakYourLanguage
#InformationSecurity #InfoSec
#InternationalFraudAwarenessWeek
#FraudDetection #FraudAwarenessWeek
Open Access BPO 10 days ago
It's crucial to meet your customers' expectations, but sometimes unforeseen circumstances can get in the way.

Here's a quick guide on how to handle those challenging moments and come out stronger with our #CustomerSupport strategy: https://buff.ly/3O7gYLa

----------
Let's turn mishaps into opportunities: https://buff.ly/3O26Bsc

#WeSpeakYourLanguage
#CustomerExperience #CX #CSat