5 Easy steps for a winning SMS retargeting campaign

Faith Ocampo Published on January 8, 2016

women-shopping-looking-at-smartphones

SMS retargeting is every marketer’s best friend. It s easy to set up, fast, and highly effective.

Gone are the days when marketers give up when customers walk out the door. When marketing ends, retargeting begins. By identifying those who have previously been introduced to your brand and reaching them using a more subtle strategy, brands can make more sales and generate better leads.

woman-with-shopping-bags-looking-at-smartphone

The beauty of this technique is that it acts to bridge gaps in customers purchasing journey. It provides customers several options and gently coaxes them into returning and then buying. If you want the quickest way to do this, SMS remarketing is the solution.

Using this mobile marketing strategy, you can send messages directly to customers phones. What s more, they won t need an Internet connection or a mobile app to view the messages. Also, unlike outbound calls, this process is less obtrusive because customers can take action at their most convenient schedule.
Follow these five steps to make your SMS re-campaigning a success.

1. Get your SMS retargeting tool ready.

cogs-with-smartphone-home-computer-car-icons

There are several marketing tools out there that would allow you to retarget customers. Google AdWords, for example, is one. Through these tools, you can customize your campaign, plot the sending schedule, and personalize your messages.

To link phone numbers with your ad unit, your website must prompt customers to subscribe to your text messages. When you make announcements, such as promos, discounts, and other exciting offers, customers who opted in to this feature will receive these updates.

2. Craft your messages strategically.

old-timey-writer-in-the-dark-with-typewriter

As you create remarketing messages, keep in mind that your goal is to encourage customers to return to your brand and make a purchase. Thus, your message must be catchy, fun, and creative.
As much as possible, try to focus on the why s—why customers should buy from you and why they need to choose your brand. You can persuade them through promos, discounts, and exclusive offers. Including links to your website would also speed up the customer s purchase.

3. Timing is everything.

businessman-using-computer-holding-smartphone-looking-at-watch

Most messages from companies, including SMS and emails, end up being ignored or deleted because they were sent at the worst possible timing. A little research into your target demographic would allow you to guess when they re most likely to be on their phone. Usually, the best time to send messages is during commuting hours, when many people are fiddling with their phones while going to or from work.

4. Take note of important dates and holidays.

businessman-hands-using-smartphone-writing-on-calendar-planner-notepad-with-coffee

Mobile is a great retargeting platform because it allows for a more personal and direct marketing approach. Marketers can further enhance the customer experience by sending greetings during important occasions and offering them exclusive gifts on those days.

5. Always allow your customers a way out.

fire-exit-door

Indeed, SMS remarketing is a great and convenient way to reach your target demographic, but don t get carried away with sending them tons of messages. Remember that you should respect your customers privacy at all times. Be polite enough to allow them to unsubscribe from your updates or they ll only end up even more frustrated with your brand.

However, you can avoid this by making sure that your messages are engaging and your timing s spot-on. If you can create the perfect blend between these factors, your retargeting campaign would surely be a success.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 15 hours ago
Today, we celebrate Eid al-Fitr, marking the end of a month of reflection, prayer, and community.

We at Open Access BPO extend our warmest wishes to everyone celebrating.
May this Eid bring you and your loved ones happiness, peace, and prosperity.
We hope you enjoy this special time with family and friends.

Eid Mubarak!

#WeSpeakYourLanguage
#OABPOholidays #EidAlFitr
#EidAlFitr2025
Open Access BPO 18 hours ago
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 #𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝗶𝗻𝘀𝗲𝗽𝗮𝗿𝗮𝗯𝗹𝗲.

These statistics, pooled from various surveys among customers, show why every business needs a team to screen, evaluate, and manage all online content to ensure your brand maintains a good online reputation: https://buff.ly/MpBUNv4

----------
Outsource your #ContentModeration needs to a trusted partner: https://buff.ly/PRIUd8B

#WeSpeakYourLanguage
Open Access BPO 3 days ago
#CustomerLoyalty is a privilege businesses strive to achieve.
𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱?

Take a deep look at the stages of #CustomerLoyalty and see how you can shape your customer experience strategies and get your repeat buyers to continue supporting you: https://buff.ly/mNMdlGq

——————————
Let's create memorable #CustomerExperiences and keep your customers coming back for more: https://buff.ly/0mgDGzC

#WeSpeakYourLanguage
#CustomerService #CX #CustomerSupport
Open Access BPO 5 days ago
A customer-centric support culture is built on a lucid and compelling vision.
A well-articulated 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗺𝗮𝗻𝘁𝗿𝗮 is essential for bringing this vision to life, as it:

• Communicates the intended #CustomerExperience, fostering clarity and understanding.
• Standardizes agent interactions, ensuring consistent brand representation and customer engagement.

The following questions will facilitate the creation of a resonant customer service mantra: https://buff.ly/YMTI4r2

——————————
Get a reliable outsourcing #CX partner with empowered agents who can go the extra mile to deliver exceptional service: https://buff.ly/l4YDYb5

#WeSpeakYourLanguage
#CustomerService #CustomerSupport
#outsourcing
Open Access BPO 6 days ago
Revolutionize your customer service!
Learn how #improv theater fundamentals with its 𝘺𝘦𝘴, 𝘢𝘯𝘥 principle, can transform #CallCenter interactions into genuine, solution-oriented experiences.

Read all about it and learn how to boost agent adaptability, problem-solving skills, and #CustomerSatisfaction: https://buff.ly/CEbXLoS

——————————
At Open Access BPO, we train our teams to deeply understand customer needs and provide natural, solution-oriented interactions, fostering trust and satisfaction.

Experience the difference of genuine customer connection—click and contact our CX experts at https://buff.ly/027ww7m.

#WeSpeakYourLanguage
#CustomerService #CustomerExperience
#CustomerServiceTips #CX #CSat