5 Easy steps for a winning SMS retargeting campaign

Faith Ocampo Published on January 8, 2016

women-shopping-looking-at-smartphones

SMS retargeting is every marketer’s best friend. It s easy to set up, fast, and highly effective.

Gone are the days when marketers give up when customers walk out the door. When marketing ends, retargeting begins. By identifying those who have previously been introduced to your brand and reaching them using a more subtle strategy, brands can make more sales and generate better leads.

woman-with-shopping-bags-looking-at-smartphone

The beauty of this technique is that it acts to bridge gaps in customers purchasing journey. It provides customers several options and gently coaxes them into returning and then buying. If you want the quickest way to do this, SMS remarketing is the solution.

Using this mobile marketing strategy, you can send messages directly to customers phones. What s more, they won t need an Internet connection or a mobile app to view the messages. Also, unlike outbound calls, this process is less obtrusive because customers can take action at their most convenient schedule.
Follow these five steps to make your SMS re-campaigning a success.

1. Get your SMS retargeting tool ready.

cogs-with-smartphone-home-computer-car-icons

There are several marketing tools out there that would allow you to retarget customers. Google AdWords, for example, is one. Through these tools, you can customize your campaign, plot the sending schedule, and personalize your messages.

To link phone numbers with your ad unit, your website must prompt customers to subscribe to your text messages. When you make announcements, such as promos, discounts, and other exciting offers, customers who opted in to this feature will receive these updates.

2. Craft your messages strategically.

old-timey-writer-in-the-dark-with-typewriter

As you create remarketing messages, keep in mind that your goal is to encourage customers to return to your brand and make a purchase. Thus, your message must be catchy, fun, and creative.
As much as possible, try to focus on the why s—why customers should buy from you and why they need to choose your brand. You can persuade them through promos, discounts, and exclusive offers. Including links to your website would also speed up the customer s purchase.

3. Timing is everything.

businessman-using-computer-holding-smartphone-looking-at-watch

Most messages from companies, including SMS and emails, end up being ignored or deleted because they were sent at the worst possible timing. A little research into your target demographic would allow you to guess when they re most likely to be on their phone. Usually, the best time to send messages is during commuting hours, when many people are fiddling with their phones while going to or from work.

4. Take note of important dates and holidays.

businessman-hands-using-smartphone-writing-on-calendar-planner-notepad-with-coffee

Mobile is a great retargeting platform because it allows for a more personal and direct marketing approach. Marketers can further enhance the customer experience by sending greetings during important occasions and offering them exclusive gifts on those days.

5. Always allow your customers a way out.

fire-exit-door

Indeed, SMS remarketing is a great and convenient way to reach your target demographic, but don t get carried away with sending them tons of messages. Remember that you should respect your customers privacy at all times. Be polite enough to allow them to unsubscribe from your updates or they ll only end up even more frustrated with your brand.

However, you can avoid this by making sure that your messages are engaging and your timing s spot-on. If you can create the perfect blend between these factors, your retargeting campaign would surely be a success.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 17 hours ago
Equip your #CustomerSupport reps with the essential resources to deliver exceptional #CX and foster customer loyalty.
Read our blog today: https://buff.ly/4hiESzW

----------
Contact us today and let's lay out a personalized #CustomerService program that addresses your needs and goals: https://buff.ly/3WPWn39

#WeSpeakYourLanguage
#CallCenterOutsourcing
Open Access BPO 18 hours ago
Your brand needs to maintain a consistent personality across the board--from advertising to #CustomerService.

But how do you keep that same brand voice when you outsource #CustomerSupport?

Here's how to ensure your brand voice always shines through: https://buff.ly/40jc2J0

----------
Experience the difference of a trusted partner.
Let Open Access BPO help you deliver exceptional #CustomerExperience that aligns perfectly with your brand's identity.

Partner with COMPANY for seamless and brand-aligned #CX #outsourcing.
Let's talk: https://buff.ly/3E705Pm

#WeSpeakYourLanguage
Open Access BPO 19 hours ago
Customer interactions require more than just professionalism.

𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗽𝗹𝗮𝘆𝘀 𝗮 𝗽𝗮𝗿𝘁 𝗶𝗻 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗲𝗻𝗴𝗮𝗴𝗲𝗱 𝗮𝗻𝗱 𝘀𝗮𝘁𝗶𝘀𝗳𝗶𝗲𝗱.
Here's how #CallCenters value this aspect of #CustomerService: https://buff.ly/4aiU9ib

----------
Connect with an #outsourcing firm that can deeply connect with your customers: https://buff.ly/4gZuoWs

#WeSpeakYourLanguage
#CustomerExperience #CX
#CustomerSupport
Open Access BPO Yesterday
#CustomerExperience expectations are constantly evolving.
To stay ahead this 2025, your brand must proactively address emerging challenges and capitalize on the latest trends.

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 #𝗖𝗫 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻?
𝗙𝘂𝘁𝘂𝗿𝗲-𝗽𝗿𝗼𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱'𝘀 𝗖𝗫 𝘁𝗼𝗱𝗮𝘆.

Join us as we explore the evolving customer landscape and anticipate their future needs: https://buff.ly/3E1CgIB

----------
Successfully navigating these evolving customer expectations often requires a strategic partnership with a competent outsourcer.

Contact us today to learn more about how Open Access BPO can help your brand deliver exceptional #CX: https://buff.ly/4jkQQep

#WeSpeakYourLanguage
#CustomerService #CallCenterOutsourcing
#OutsourcingCX #CustomerSupport
Open Access BPO Yesterday
Customer experiences shouldn't just be good – they should be unforgettable.
Your brand needs to leave a lasting mark on every interaction, turning satisfied customers into loyal advocates.

Want to know how? Read now: https://buff.ly/4g9ptRA

----------
Ready to experience the Open Access Difference?

Connect with our #CustomerExperience experts today at https://buff.ly/4g5teHT.
Let's build a relationship that lasts!

#WeSpeakYourLanguage
#CustomerService #CSAT #CallCenter
#outsourcing #CustomerSatisfaction
Open Access BPO 5 days ago
Providing excellent #CustomerExperience is the best way to retain customers, ensure loyalty, and acquire new ones.

Good thing there are a lot of ways to ensure a pleasant #CX, such as these: https://buff.ly/40jRZu4

----------
Give your customers the best service they deserve.
Let's plan the best ways you can do that: https://buff.ly/40z6wTW

#WeSpeakYourLanguage
#CustomerService #CSAT #CallCenter
#outsourcing #CustomerSatisfaction